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Marketing iPhone Apps on Appcraver
Marketing iPhone Apps on Appcraver
Marketing iPhone Apps on Appcraver
Marketing iPhone Apps on Appcraver
Marketing iPhone Apps on Appcraver
Marketing iPhone Apps on Appcraver
Marketing iPhone Apps on Appcraver
Marketing iPhone Apps on Appcraver
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Marketing iPhone Apps on Appcraver

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How to market your iPhone or iPod touch app on AppCraver.com — one of the most popular iPhone app review sites. Cost effective advertising strategies for maximum exposure.

How to market your iPhone or iPod touch app on AppCraver.com — one of the most popular iPhone app review sites. Cost effective advertising strategies for maximum exposure.

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Transcript

  • 1. AppCraver.com
 …is
a
community
where
iPhone
enthusiasts
alike
could
share
 their
thoughts
and
ideas
about
their
favorite
applica=ons.

 We
don’t
discriminate
based
on
category.
Our
in‐depth
reviews
 shed
light
on
the
best
apps
in
all
genres
—
games,
produc=vity,
 lifestyle,
finance,
educa=onal,
business,
music
and
the
rest.
We
 cover
the
most
diverse
range
of
apps
on
the
market.
 Doing business without advertising is like winking at a girl in the dark.  You know what you are doing, but nobody else does.  — Steuart Henderson Britt
  • 2. How
Do
You
Stand
Out
From
The
Crowd?
   There
are
more
than
50,000
apps
in
the
App
Store.

 And
this
number
gets
larger
everyday.
   How
will
your
customers
find
you?
 It used to be that people needed products to survive. Now products need people to survive. — Nicholas Johnson
  • 3. Adver=se
with
AppCraver.com

   Cost
effec=ve
ad
units
for
developers
   Eye‐catching
opportuni=es
for
product
launches
   Editorial
=e‐in
offers
maximum
exposure
   Targeted
user
base
that
is
passionate

 about
their
iPhones
 That is the kind of ad I like. Facts, facts, facts. — Samuel Goldwyn
  • 4. Cost
Effec=ve
Ad
Units
   CPM
is
between
$0.50
and
$2.50

   Basic
ads
$300
per
month
   Premium,
above‐the‐fold
ad
spaces

 $400
to
$600
per
month
 Well-executed, and familiar ads convince the investors, as nothing in the black and white tables of assets and debits can, that the company is important and prosperous. — Michael Schudson
  • 5. Get
No=ced
With

 Site
Sponsorship
   Wrap
AppCraver.com


 with
your
brand
   Campaigns
as
short

 as
3
days
   Just
$250
per
day!
 A
good
ad
which
is
not
run
never
produces
sales.
 —
Leo
Burne^

  • 6. Adver=sers
Get
their
 App
Review
Expedited
   App
Reviews
help
iPhone
owners
understand
your
 app
   Get
your
App
Review
online
within
1
week
and
take
 advantage
of
early
exposure
   Coordinate
your
product
launch,
app
review
and

 adver=sing
for
maximum
benefit
 I always use my clients' products. This is not toady-ism, but elementary good manners. — David Ogilvy
  • 7. AppCraver.com
readers
are

 passionate
about
the
iPhone

 In
the
last
month
AppCraver…
   had
more
than
530,000
page
views
&
175,000
unique
visitors

   typically
ranked
higher
on
web
searches
than
other
sites
 What
good
is
traffic
if
it
doesn’t
convert?

Our
readers
 generate
thousands
of
dollars
in
monthly
App
Store
revenue.

 Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. — Leo Burnett
  • 8. Start
your
Ad
Campaign
Today
 Reserve
your
ad
space:
ads@appcraver.com
 No
company
that
markets
products
or
services
to
the
 consumer
can
remain
a
leader
in
its
field
without
 
a
deep‐seated
commitment
to
adver=sing.
 —
Edwin
L.
Artzt


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