S T U D I O D R A D I O D U R A N S
D E S I G N H U B
WWW.D-RAD.CO
x
Designing for Social Impact
Introduction to “Social Impact”
Principles of Research
Exercise: Wallet Mapping
Discussion
Summary
Close
19:00
19:15
19:40...
WHY ARE YOU HERE?
DESIGNING FOR SOCIAL IMPACT
W H O A R E Y O U?
INTRODUCTION
DESIGNING FOR SOCIAL IMPACT
Fortune 500 corporations
non-profit organisations
government & non-governmental
TED WEF B&MG World Bank etc
“SOCIAL IMPACT”
1,000,000,000+ phones sold
“SOCIAL IMPACT”
1,000,000,000+ phones sold
“SOCIAL IMPACT”
I S T H I S A G O O D T H I N G ?
TIMES OF CHANGE
HIGHER RISK
HIGHER RISK
CHALLENGING TOPICS
DIFFICULT TO REACH DEMOGRAPHICS
ILLITERATE AND LOW LITERATE
WAR ZONES
CHANGE AGENT / SELL OUT
consultant-as-change-agent
consultant-as-change-agent
the gutter between
and corporate sell out
is littered with bonus checks
and broken dreams
PART OF THE PROBLEM, NOT PART OF THE SOLUTION
“The poor are viable
consumers”
“SOCIAL IMPACT”
C O N S U M P T I O N = A C C E P T A N C E
“Designing a product or
service that is willingly bought
by someone on $2-a-day is the
pinnacle of achievement”
“SOCIAL IM...
“Illiterate consumers are like
us only more so”
“SOCIAL IMPACT”
N O T D I S A D V A N T A G E D B U T S U P E R H U M A N
“The poor can least afford
poor design”
“SOCIAL IMPACT”
“our moral character dwindles as
our instruments get smaller”
“SOCIAL IMPACT”
WINNERS & LOSERS
Reflections on Google Glass
H A N D O U T
50 Questions for Little Sister
H A N D O U T
“our moral character dwindles as
our instruments get smaller”
“SOCIAL IMPACT”
T H E A M A T E U R P H O T O G R A P H E R
...
Designing for
Anti-Social Impact
“SOCIAL IMPACT”
Designing for
Anti-Social Impact
“SOCIAL IMPACT”
“the work you turn down, the
money you leave on the table will
shape you more than what you
accept”
“SOCIAL IMPACT”
PRINCIPLES OF RESEARCHING
FOR SOCIAL IMPACT
DESIGNING FOR SOCIAL IMPACT
T H E T W E L V E
1. PARTICIPANTS FIRST
PRINCIPLES OF RESEARCH
Participants 1st >> Team 2nd >> Client 3rd
2. SURFACE AREA
PRINCIPLES OF RESEARCH
3. ALWAYS WORK WITH A LOCAL CREW
PRINCIPLES OF RESEARCH
TOUR BUS ETHNOGRAPHY
4. STAY LOCAL
PRINCIPLES OF RESEARCH
TEHRAN
RIYADH
LAGOS
KIGALI
ADDIS
CAIRO
BERLIN
MILAN
SAN FRANCISCO
LOS ANGELES
CLEVELA...
POPUP STUDIOS
PRINCIPLES OF RESEARCH
POPUP STUDIOS
PRINCIPLES OF RESEARCH
“a live/work space that supports
immersive team work towards a
shared goal”
POPUP STUDIOS
PRINCIPLES OF RESEARCH
POPUP STUDIOS
PRINCIPLES OF RESEARCH
5. UPSIDE DOWN
PRINCIPLES OF RESEARCH
6. FULL CIRCLE
PRINCIPLES OF RESEARCH
v
7. CLOSE THE DISTANCE
PRINCIPLES OF RESEARCH
8. POWER RELATIONSHIP
PRINCIPLES OF RESEARCH
9. EMPATHIC ACTIVITIES
PRINCIPLES OF RESEARCH
10. CREATE CONDUCIVE MOMENTS
PRINCIPLES OF RESEARCH
THIS IS A GUN
O N L Y P O I N T I F Y O U A R E W I L L I N G T O S H O O T
11.
12. UNDERSTAND WHERE YOU ARE ON THE LEARNING CURVE
PRINCIPLES OF RESEARCH
TWELVE PRINCIPLES OF RESEARCHING FOR SOCIAL IMPACT
DESIGNING FOR SOCIAL IMPACT
DESIGN HUB, TOKYO, 2014
Participants 1st
Al...
SUMMARY
DESIGNING FOR SOCIAL IMPACT
f
サイレント・ニーズ
ありふれた日常に
潜む巨大なビジネ
スチャンスを探る
STUDIO D RADIODURANS
STAY CURIOUS
TRAVEL INTERESTING
F O L L O W
S T U D I O D R A D I O D U R A N S
@DEINOCOCCUSRAD
&
JAN CHIPCHASE
@JANCHIP
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Studiodrad designhubworkshop-tokyo-140316055155-phpapp01

  1. 1. S T U D I O D R A D I O D U R A N S D E S I G N H U B WWW.D-RAD.CO x Designing for Social Impact
  2. 2. Introduction to “Social Impact” Principles of Research Exercise: Wallet Mapping Discussion Summary Close 19:00 19:15 19:40 20:30 20:50 21:00 15m 25m 50m 20m 10m SCHEDULE DESIGNING FOR SOCIAL IMPACT DESIGN HUB, TOKYO, 2014
  3. 3. WHY ARE YOU HERE? DESIGNING FOR SOCIAL IMPACT W H O A R E Y O U?
  4. 4. INTRODUCTION DESIGNING FOR SOCIAL IMPACT
  5. 5. Fortune 500 corporations non-profit organisations government & non-governmental TED WEF B&MG World Bank etc “SOCIAL IMPACT”
  6. 6. 1,000,000,000+ phones sold “SOCIAL IMPACT”
  7. 7. 1,000,000,000+ phones sold “SOCIAL IMPACT” I S T H I S A G O O D T H I N G ?
  8. 8. TIMES OF CHANGE
  9. 9. HIGHER RISK
  10. 10. HIGHER RISK
  11. 11. CHALLENGING TOPICS
  12. 12. DIFFICULT TO REACH DEMOGRAPHICS
  13. 13. ILLITERATE AND LOW LITERATE
  14. 14. WAR ZONES
  15. 15. CHANGE AGENT / SELL OUT
  16. 16. consultant-as-change-agent
  17. 17. consultant-as-change-agent the gutter between and corporate sell out is littered with bonus checks and broken dreams
  18. 18. PART OF THE PROBLEM, NOT PART OF THE SOLUTION
  19. 19. “The poor are viable consumers” “SOCIAL IMPACT” C O N S U M P T I O N = A C C E P T A N C E
  20. 20. “Designing a product or service that is willingly bought by someone on $2-a-day is the pinnacle of achievement” “SOCIAL IMPACT”
  21. 21. “Illiterate consumers are like us only more so” “SOCIAL IMPACT” N O T D I S A D V A N T A G E D B U T S U P E R H U M A N
  22. 22. “The poor can least afford poor design” “SOCIAL IMPACT”
  23. 23. “our moral character dwindles as our instruments get smaller” “SOCIAL IMPACT”
  24. 24. WINNERS & LOSERS
  25. 25. Reflections on Google Glass H A N D O U T
  26. 26. 50 Questions for Little Sister H A N D O U T
  27. 27. “our moral character dwindles as our instruments get smaller” “SOCIAL IMPACT” T H E A M A T E U R P H O T O G R A P H E R 1 9 1 0
  28. 28. Designing for Anti-Social Impact “SOCIAL IMPACT”
  29. 29. Designing for Anti-Social Impact “SOCIAL IMPACT”
  30. 30. “the work you turn down, the money you leave on the table will shape you more than what you accept” “SOCIAL IMPACT”
  31. 31. PRINCIPLES OF RESEARCHING FOR SOCIAL IMPACT DESIGNING FOR SOCIAL IMPACT T H E T W E L V E
  32. 32. 1. PARTICIPANTS FIRST PRINCIPLES OF RESEARCH Participants 1st >> Team 2nd >> Client 3rd
  33. 33. 2. SURFACE AREA PRINCIPLES OF RESEARCH
  34. 34. 3. ALWAYS WORK WITH A LOCAL CREW PRINCIPLES OF RESEARCH
  35. 35. TOUR BUS ETHNOGRAPHY
  36. 36. 4. STAY LOCAL PRINCIPLES OF RESEARCH TEHRAN RIYADH LAGOS KIGALI ADDIS CAIRO BERLIN MILAN SAN FRANCISCO LOS ANGELES CLEVELAND NEW YORK NEW ORLEANS TOKYO KYOTO SYDNEY DELHI MUMBAI AHMADABAD KABUL BEJING SEOUL SHANGHAI SINGAPORE MEDAN BANGKOK RIO DE JANEIRO SAO PAULO ACCRA KAMPALA POPUP STUDIOS
  37. 37. POPUP STUDIOS PRINCIPLES OF RESEARCH
  38. 38. POPUP STUDIOS PRINCIPLES OF RESEARCH “a live/work space that supports immersive team work towards a shared goal”
  39. 39. POPUP STUDIOS PRINCIPLES OF RESEARCH
  40. 40. POPUP STUDIOS PRINCIPLES OF RESEARCH
  41. 41. 5. UPSIDE DOWN PRINCIPLES OF RESEARCH
  42. 42. 6. FULL CIRCLE PRINCIPLES OF RESEARCH v
  43. 43. 7. CLOSE THE DISTANCE PRINCIPLES OF RESEARCH
  44. 44. 8. POWER RELATIONSHIP PRINCIPLES OF RESEARCH
  45. 45. 9. EMPATHIC ACTIVITIES PRINCIPLES OF RESEARCH
  46. 46. 10. CREATE CONDUCIVE MOMENTS PRINCIPLES OF RESEARCH
  47. 47. THIS IS A GUN O N L Y P O I N T I F Y O U A R E W I L L I N G T O S H O O T 11.
  48. 48. 12. UNDERSTAND WHERE YOU ARE ON THE LEARNING CURVE PRINCIPLES OF RESEARCH
  49. 49. TWELVE PRINCIPLES OF RESEARCHING FOR SOCIAL IMPACT DESIGNING FOR SOCIAL IMPACT DESIGN HUB, TOKYO, 2014 Participants 1st Always work with a local crew Stay local Turn the rules upside down Go full circle An optimal surface area Close the distance Understand power relationships Empathic activities Create conducive moments You carry a weapon The learning curve
  50. 50. SUMMARY DESIGNING FOR SOCIAL IMPACT
  51. 51. f サイレント・ニーズ ありふれた日常に 潜む巨大なビジネ スチャンスを探る
  52. 52. STUDIO D RADIODURANS STAY CURIOUS TRAVEL INTERESTING
  53. 53. F O L L O W S T U D I O D R A D I O D U R A N S @DEINOCOCCUSRAD & JAN CHIPCHASE @JANCHIP

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