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Studiodrad designhubworkshop-tokyo-140316055155-phpapp01

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  • 1. S T U D I O D R A D I O D U R A N S D E S I G N H U B WWW.D-RAD.CO x Designing for Social Impact
  • 2. Introduction to “Social Impact” Principles of Research Exercise: Wallet Mapping Discussion Summary Close 19:00 19:15 19:40 20:30 20:50 21:00 15m 25m 50m 20m 10m SCHEDULE DESIGNING FOR SOCIAL IMPACT DESIGN HUB, TOKYO, 2014
  • 3. WHY ARE YOU HERE? DESIGNING FOR SOCIAL IMPACT W H O A R E Y O U?
  • 4. INTRODUCTION DESIGNING FOR SOCIAL IMPACT
  • 5. Fortune 500 corporations non-profit organisations government & non-governmental TED WEF B&MG World Bank etc “SOCIAL IMPACT”
  • 6. 1,000,000,000+ phones sold “SOCIAL IMPACT”
  • 7. 1,000,000,000+ phones sold “SOCIAL IMPACT” I S T H I S A G O O D T H I N G ?
  • 8. TIMES OF CHANGE
  • 9. HIGHER RISK
  • 10. HIGHER RISK
  • 11. CHALLENGING TOPICS
  • 12. DIFFICULT TO REACH DEMOGRAPHICS
  • 13. ILLITERATE AND LOW LITERATE
  • 14. WAR ZONES
  • 15. CHANGE AGENT / SELL OUT
  • 16. consultant-as-change-agent
  • 17. consultant-as-change-agent the gutter between and corporate sell out is littered with bonus checks and broken dreams
  • 18. PART OF THE PROBLEM, NOT PART OF THE SOLUTION
  • 19. “The poor are viable consumers” “SOCIAL IMPACT” C O N S U M P T I O N = A C C E P T A N C E
  • 20. “Designing a product or service that is willingly bought by someone on $2-a-day is the pinnacle of achievement” “SOCIAL IMPACT”
  • 21. “Illiterate consumers are like us only more so” “SOCIAL IMPACT” N O T D I S A D V A N T A G E D B U T S U P E R H U M A N
  • 22. “The poor can least afford poor design” “SOCIAL IMPACT”
  • 23. “our moral character dwindles as our instruments get smaller” “SOCIAL IMPACT”
  • 24. WINNERS & LOSERS
  • 25. Reflections on Google Glass H A N D O U T
  • 26. 50 Questions for Little Sister H A N D O U T
  • 27. “our moral character dwindles as our instruments get smaller” “SOCIAL IMPACT” T H E A M A T E U R P H O T O G R A P H E R 1 9 1 0
  • 28. Designing for Anti-Social Impact “SOCIAL IMPACT”
  • 29. Designing for Anti-Social Impact “SOCIAL IMPACT”
  • 30. “the work you turn down, the money you leave on the table will shape you more than what you accept” “SOCIAL IMPACT”
  • 31. PRINCIPLES OF RESEARCHING FOR SOCIAL IMPACT DESIGNING FOR SOCIAL IMPACT T H E T W E L V E
  • 32. 1. PARTICIPANTS FIRST PRINCIPLES OF RESEARCH Participants 1st >> Team 2nd >> Client 3rd
  • 33. 2. SURFACE AREA PRINCIPLES OF RESEARCH
  • 34. 3. ALWAYS WORK WITH A LOCAL CREW PRINCIPLES OF RESEARCH
  • 35. TOUR BUS ETHNOGRAPHY
  • 36. 4. STAY LOCAL PRINCIPLES OF RESEARCH TEHRAN RIYADH LAGOS KIGALI ADDIS CAIRO BERLIN MILAN SAN FRANCISCO LOS ANGELES CLEVELAND NEW YORK NEW ORLEANS TOKYO KYOTO SYDNEY DELHI MUMBAI AHMADABAD KABUL BEJING SEOUL SHANGHAI SINGAPORE MEDAN BANGKOK RIO DE JANEIRO SAO PAULO ACCRA KAMPALA POPUP STUDIOS
  • 37. POPUP STUDIOS PRINCIPLES OF RESEARCH
  • 38. POPUP STUDIOS PRINCIPLES OF RESEARCH “a live/work space that supports immersive team work towards a shared goal”
  • 39. POPUP STUDIOS PRINCIPLES OF RESEARCH
  • 40. POPUP STUDIOS PRINCIPLES OF RESEARCH
  • 41. 5. UPSIDE DOWN PRINCIPLES OF RESEARCH
  • 42. 6. FULL CIRCLE PRINCIPLES OF RESEARCH v
  • 43. 7. CLOSE THE DISTANCE PRINCIPLES OF RESEARCH
  • 44. 8. POWER RELATIONSHIP PRINCIPLES OF RESEARCH
  • 45. 9. EMPATHIC ACTIVITIES PRINCIPLES OF RESEARCH
  • 46. 10. CREATE CONDUCIVE MOMENTS PRINCIPLES OF RESEARCH
  • 47. THIS IS A GUN O N L Y P O I N T I F Y O U A R E W I L L I N G T O S H O O T 11.
  • 48. 12. UNDERSTAND WHERE YOU ARE ON THE LEARNING CURVE PRINCIPLES OF RESEARCH
  • 49. TWELVE PRINCIPLES OF RESEARCHING FOR SOCIAL IMPACT DESIGNING FOR SOCIAL IMPACT DESIGN HUB, TOKYO, 2014 Participants 1st Always work with a local crew Stay local Turn the rules upside down Go full circle An optimal surface area Close the distance Understand power relationships Empathic activities Create conducive moments You carry a weapon The learning curve
  • 50. SUMMARY DESIGNING FOR SOCIAL IMPACT
  • 51. f サイレント・ニーズ ありふれた日常に 潜む巨大なビジネ スチャンスを探る
  • 52. STUDIO D RADIODURANS STAY CURIOUS TRAVEL INTERESTING
  • 53. F O L L O W S T U D I O D R A D I O D U R A N S @DEINOCOCCUSRAD & JAN CHIPCHASE @JANCHIP