APOGEE SEARCH MARKETING
Paid Search Campaign Management
In the last 10 years, paid search advertising (PPC) has grown into the dominant
form of online advertising. The success of paid search advertising is primarily 4 MEASURABLE RESULTS
due to its pay per click model and the ability it gives advertisers to optimize
Apogee Search’s paid search
campaigns to ROI metrics.
services provide a variety
of critical benefits for any
As the demand for paid search marketing has increased, so have prices, business, including:
complexity, and competition for top positions. To excel in this dynamic and
highly competitive online market, advertisers must work harder, smarter, and • Rapid improvements in
devote more time and resources to running profitable paid search campaigns. leads and sales within your
For those companies that lack the necessary internal expertise, tools, and target markets
time to manage highly competitive search campaigns in-house, selecting an • Maximum ROI on
experienced search marketing partner is the best solution. your monthly paid search
• Dramatic increases in
44 THE APOGEE ADVANTAGE
4 qualified visitors to your site
Apogee Search uses proven techniques, powerful analytics tools, and a deep • Precise metrics to test,
expertise in statistical evaluation to generate measurable results at each stage analyze, and optimize
of the search marketing process. We differentiate ourselves from our competitors your paid search efforts
through consistent reporting, collaborating with search engines and management
Let Apogee manage all of
tools partners, and focusing on testing to enhance our clients’ campaigns.
your paid search campaign
needs. You will gain qualified
A constantly evolving strategy is imperative to success; therefore, Apogee is leads, higher sales, and
committed to a partnership approach in which we brainstorm innovative ideas, success you can measure.
search for campaign improvements, and provide strategic recommendations to
clients. We understand that each client is different, so we work together to set
goals that are aligned with their overall marketing efforts. Apogee optimizes
and measures success based on each client’s ultimate ROI, traffic, and
Apogee employs a combination of advanced bid management tools and
specialized knowledge to manage client campaigns. Campaigns are
continuously optimized by testing ad copy, monitoring keywords and bid
prices, and making adjustments based on our findings and client goals.
Apogee provides customized optimization strategy results that lead to increased AMBASSADOR
sales, leads, and a higher revenue at a lower cost for each unique client
through metrics such as cost per lead (CPL), cost per sale (CPS), cost per click
(CPC), ad position, and return on ad spend (ROAS).
44 EXCEEDING SERVICE EXPECTATIONS
At the core of Apogee’s services is a talented staff of over 50 search marketing
experts. Our services team members undergo rigorous and ongoing training to
keep abreast of new developments and strategies for high-performance paid Apogee Search
search campaign management. More importantly, the entire Apogee team 6207 Sheridan Avenue
is ingrained with a customer-centric approach to campaign management. A Suite 200
dedicated account manager and paid search specialist are assigned to every Austin, Texas 78723
client in order to develop a close relationship and understanding of their business.