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PPC A La Carte
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PPC A La Carte

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  • 1. APOGEE SEARCH MARKETING PPC a la Carte: Start-up, Audit, and Training 4 CUSTOM TAILORED PPC Breathing new life into an existing paid search (PPC) campaign or Apogee Search is dedicated implementing a new one can seem like an impossible task without the right to providing a suite of services tools, strategies, and training. The experts at Apogee Search have created tailored to each and every three individual service options to ensure the success of a paid search valued client. Whether you campaign at any stage. need us to create a new paid search campaign, confirm that your current campaign 44 PPC 4 START-UP is performing at its maximum The potential for a successful paid search campaign begins with the initial potential, or you require development phase. From choosing the right keywords to creating persuasive specialized training for your in-house team, Apogee ad copy, launching a new campaign can be difficult and risky if not will ensure that your online implemented correctly. marketing goals are met. Apogee can lay the groundwork of any PPC campaign properly and Order an a la carte item thoroughly, ensuring maximum ROI and removing the risk of improper design. from Apogee’s menu of paid The start-up begins by selecting high impact keywords through the review search services today! of website copy and other marketing materials. Our expert team will then develop compelling ad copy, select target landing pages, and submit the campaign to the appropriate search engines. The final step is handing off the functional, well-established campaign to the client. 44 PPC 4 AUDIT An Apogee Search PPC audit meticulously analyzes a current paid search campaign, resulting in expert recommendations for improving a campaign’s overall performance, or lowering spending. Whether you are currently running your campaign in-house or through an agency, an audit can offer a fresh perspective to increase the success of any existing PPC campaign. We will start by reviewing your entire campaign, examining your keyword list, suggesting negative keywords in order to refine your traffic, and evaluating your ad copy. We will investigate your bid levels and the ROI of top or bottom performing keywords. Finally, we will perform a heuristic evaluation of your top landing pages that will ultimately increase the quality of your traffic. 44 PPC 4 TRAINING The specialists at Apogee can provide detailed training sessions focused on Apogee Search several key aspects of successful paid search advertising. Generally, training 6207 Sheridan Avenue Suite 200 focuses on keyword generation and expansion, ad copy best practices, bid Austin, Texas 78723 management strategies, quality score improvements, and the development of p. 800.984.3041 content network campaigns. Apogee customizes PPC training for each client f. 512.583.4205 according to their industry and business needs. www.apogee-search.com