Innotech Austin Session Description:
With the advent of new technologies, we’re often forced to adapt in order to survive. In 1979, The Buggles released “Video Killed the Radio Star,” which was the first video shown on MTV. While the song lamented days gone by of video-free music, there are those who would argue that video actually helped music and musicians become more successful. Now, we’re once again on the heels of another video revolution, one where marketers are trying to figure out how to embrace and utilize video in order to help their marketing efforts. Research shows that video helps increase conversion by an average of 50% (more or less depending upon industry and use), and yet most marketers aren’t using it to their advantage. So how can we keep video from killing the marketing star? Join us to find out.