How to turn content into money: Follow these 5 simple steps to get your content making money for you!

1. Content
Marketing for
MLM Companies
How to turn content into money.
Presentation by ApogeeINVENT

2. What is Content Marketing?
Content marketing uses quality content to attract leads, build trust, and
drive conversions.
It is the power of content that sells your business and builds your
network.

3. What is Content Marketing?
Content Marketing includes:
• Blogs
• Social media posts
• Videos
• Slideshows
• Infographics
• Whitepapers / Articles
• Webinars

4. How to turn content into money
5 Simple Steps:
Step 1: Create QUALITY content.
Step 2: Optimize your content for your audience.
Step 3: Share your content through distribution channels.
Step 4: Track leads attracted by your content.
Step 5: Use more content to build trust and convert leads into sales or
distributors in your network!

5. Step 1: Create Quality Content.
What does quality content look like?
Content should to be original. That doesn’t mean it can’t be a popular
topic – it SHOULD be a popular or important topic. But it should be
created by you.
Content should be valuable. Content has value if it provides information
or entertains. When it does both- you’re golden!
Content should be relevant. The content needs to be relevant to your
target audience and your business. Any leads from content not relevant to
your business will have a low value because they are unlikely to convert.

6. Step 2: Optimize your content for your audience.
How do you optimize your content?
Make sure it displays well on all types of devices. Many web users are
on mobile devices, so to appreciate your content, they need to be able to
see it properly.
Create the content they are searching for. Think about what your target
audience is looking for and create your blogs, articles, or webinars around
those subjects.
Use the right markup. Make sure you are properly describing your
content in its source code and using the markup language recommended
by the search engines. You may need to ask your developer about this.

7. Step 3: Share your content
Now that you’ve created quality content and optimized it, SHARE IT!
Find out where your audience is, then share your content there.
Email: Email marketing has the highest ROI of digital marketing, so share
your content via email.
Social Media: If you pick the right sites, social media can be an effective
way to spread your content.
Paid Advertising: Some content, like whitepapers, ebooks, or webinars,
are highly effective ways to gather leads when partnered with a paid
advertising campaign like Google’s Adwords.

8. Step 4: Track leads attracted by your content.
To get the most out of your content, you should be tracking the leads it
brings to you.
1. Harvest blog comments in your CRM
2. Include an email subscription sign up on your blog
3. Require users to put in their information before downloading
whitepapers, articles, or viewing webinars
4. Track your email stats to see who is viewing and clicking on your
content.

9. Step 5: Use more content to build trust and convert
leads into sales or distributors in your network!
Now that your content is generating leads, use more quality content to build
trust and turn those leads into sales or distributors.
• Use Email marketing to send drip emails or regular newsletters to your leads.
• Use leads on social media to post promotions, product information, or details
of your opportunity. Build a relationship with your followers through personal
stories, humor, and inspirational quotes.
• Contact your leads by phone to tell them about your business.
• Encourage leads to connect face-to-face with you at events or conventions.
• Continue to offer useful information, answer questions, and keep building
relationships.

10. Get Started!
What are you waiting for?
Harness the power of content for your business and turn your content
into money!

11. By
ApogeeINVENT
TitanTeambuilder and TitanMLM
Grow and manage your MLM business
with these powerful systems.
The world [wide web] is at your
fingertips!