Over 50,000 downloadsCONTEXTUALSTORYTELLING 2000+ spaces created Data collectedMEDIA SOCIAL GRAPH - GPS dataSTORYWORLD GATEWAY - Make and model of handsetSTORY DETECTION - OS of the handsetMOBILE APPS - Email addressBROWSER PLUGINS - Phone number - Amount of usage firstname.lastname@example.org @lanceweiler
WHAT PEOPLE ARE SAYING “The most experimental story told at this year’s Sundance Film Festival in Park City wasn’t just on a movie screen… What it all amounts to is something distinctly new.” - GIZMODO “The experience was exhilarating, creating the feeling that we were in the middle of an action thriller where we were the protagonists.” - TURNSTYLE NEWS“Leveraging emerging platforms, the project takes the ideasof interactivity to the next level.” - HUFFINGTON POST www.lanceweiler.com @lanceweiler
10 Steps to buildingCollaborative Storyworlds1. Take time to evaluate the story you want to tell2. Ask the hard questions: why would anyone care?Ask this five times.3. Let go of a single point of view.4. Consider how to show rather than tell.5. Make it easy for your audience to becomecollaborators.
6. Dont let the world get in the way of your story.7. Consider something local before you jump tothe global.8. The number of screens doesnt equal a betterexperience. It is much harder to design withsimplicity.9. Fail quickly. You learn more from what doesntwork then you do from what does.10. Keep it simple. If someone cant explain it thenit will die a slow and painful death.