Lance Weiler: Designing a Storyworld

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  • Time of experimentation – learning how to tell stories in 21C
  • Too focused on answers and asking the wrong questions
  • Key lines of dialogue,important settings ie: timeprops – totems
  • Marketing to Original IP
  • Working from themes of the world
  • 1pm
  • Lance Weiler: Designing a Storyworld

    1. 1. lance@lanceweiler.com@lanceweiler
    2. 2. ASK YOURSELF1. What is the story about?2. What does the story mean to you?3. Why does the story need to be told?4. Where is the story best told? lance@workbookproject.com @lanceweiler
    3. 3. MEDIA DIET
    4. 4. DIALOGUE SETTING PROPS EVENTS THEMES MOTIFCHARACTERS LOCATIONS STORY lance@workbookproject.com @lanceweiler
    5. 5. PROPS THEMES MOTIF SETTINGlance@workbookproject.com @lanceweiler
    6. 6. lance@lanceweiler.com @lanceweiler
    7. 7. lance@workbookproject.com @lanceweiler
    8. 8. lance@lanceweiler.com @lanceweiler
    9. 9. lance@lanceweiler.com @lanceweiler
    10. 10. lance@lanceweiler.com @lanceweiler
    11. 11. lance@lanceweiler.com @lanceweiler
    12. 12. lance@lanceweiler.com @lanceweiler
    13. 13. lance@lanceweiler.com @lanceweiler
    14. 14. Over 50,000 downloadsCONTEXTUALSTORYTELLING 2000+ spaces created Data collectedMEDIA SOCIAL GRAPH - GPS dataSTORYWORLD GATEWAY - Make and model of handsetSTORY DETECTION - OS of the handsetMOBILE APPS - Email addressBROWSER PLUGINS - Phone number - Amount of usage lance@lanceweiler.com @lanceweiler
    15. 15. WHAT PEOPLE ARE SAYING “The most experimental story told at this year’s Sundance Film Festival in Park City wasn’t just on a movie screen… What it all amounts to is something distinctly new.” - GIZMODO “The experience was exhilarating, creating the feeling that we were in the middle of an action thriller where we were the protagonists.” - TURNSTYLE NEWS“Leveraging emerging platforms, the project takes the ideasof interactivity to the next level.” - HUFFINGTON POST www.lanceweiler.com @lanceweiler
    16. 16. www.lanceweiler.com @lanceweiler
    17. 17. www.lanceweiler.com @lanceweiler
    18. 18. www.lanceweiler.com @lanceweiler
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    21. 21. x www.lanceweiler.com @lanceweiler
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    31. 31. www.lanceweiler.com @lanceweiler
    32. 32. lance@lanceweiler.com @lanceweiler
    33. 33. www.lanceweiler.com @lanceweiler
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    37. 37. www.lanceweiler.com @lanceweiler
    38. 38. 10 Steps to buildingCollaborative Storyworlds1. Take time to evaluate the story you want to tell2. Ask the hard questions: why would anyone care?Ask this five times.3. Let go of a single point of view.4. Consider how to show rather than tell.5. Make it easy for your audience to becomecollaborators.
    39. 39. 6. Dont let the world get in the way of your story.7. Consider something local before you jump tothe global.8. The number of screens doesnt equal a betterexperience. It is much harder to design withsimplicity.9. Fail quickly. You learn more from what doesntwork then you do from what does.10. Keep it simple. If someone cant explain it thenit will die a slow and painful death.

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