Google +1 Button: What Is It And Why Should You Care?

Why you should add the
Googlebutton
to your website
Powered by: www.XGenSocialMarketing.com

This will help webmasters discover:
What it is
Why you should care
How can users see it
How to put it on your website
How to analyze the effects of the button

Whatisit?

When people like content, a webpage or a search result, they can click on the +1 button to share it, just like the or buttons
“…Your +1′s are public. They can appear in Google search results, on ads, and sites across the web.
- Google

When users like a search result, they click on the Button
**Image from Google website
Now people in their network can see that they the search result

Where can users find it?
**Official Google slide

Who can see it?

Butthe question remains:Whyshouldwebmasterscare?

=
It encourages people to visit your website over your competitors as it has been recommended by many people.

which means…

…websites that have many clicks will provide Google with an extra incentive to rank them higher for related search terms.

But it won’t
affect paid ads

Howcan users see thebutton in their searchresults?

They need a Google Profile…
Create a profile by going to
https://profiles.google.com/and following the prompts

….And then they need to go to http://www.google.com/experimental
and click “Join this experiment”
Click here

Howdoyouputit onyour website?

Go to http://www.google.com/webmasters/+1/button/
Customize the button according to your preference
Then copy and paste the code onto your site or blog

You should place the :
Above the screen fold, near the title, and close to sharing links
At the beginning and end of an article or story
On crawlable pages on your site. Google may crawl or re-crawl the page, and store the page title and other content when people click it

Howdoyouanalyze theeffects of thebutton?

Create an account on Webmaster Tools
Go to: www.google.com/webmasters/tools/
Then login to look at..

* The Search Impact report helps you see how +1‘s affect your organic search traffic.
*The Activity report shows how many times your pages have been +1’d
*The Audience report provides geographic and demographic info about the people who’ve +1’d your pages.

Track other Social buttons in Google Analytics
The Social Engagement report: see how site behavior changes for visits that include social buttons.
The Social Actions report: Track the number of social actions i.e. Tweets
The Social Pages report: Lets you see which page has the highest social actions

recommends webmasters:

If you want to learn more about social marketing and how to best utilize it to drive large amounts of traffic to your website..

Visit www.XgenSEO.com for more information

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Google +1 Button: What Is It And Why Should You Care?

by ApexPacific on Jun 29, 2011

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Google +1 Button: What Is It And Why Should You Care? — Presentation Transcript