Google +1 Button: What Is It And Why Should You Care?

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Discover everything important you need to know about the Google +1 button right here.

If you want to learn more about how to utilize social marketing to grow your business, visit www.myxgenseo.com

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Google +1 Button: What Is It And Why Should You Care?

  1. 1. Why you should add the<br />Googlebutton<br />to your website<br />Powered by: www.XGenSocialMarketing.com<br />
  2. 2. This will help webmasters discover:<br />What it is<br />Why you should care<br />How can users see it <br />How to put it on your website<br />How to analyze the effects of the button<br />
  3. 3. Whatisit?<br />Powered by: www.XGenSocialMarketing.com<br />
  4. 4. When people like content, a webpage or a search result, they can click on the +1 button to share it, just like the or buttons<br />“…Your +1′s are public. They can appear in Google search results, on ads, and sites across the web. <br /> - Google<br />Powered by: www.XGenSocialMarketing.com<br />
  5. 5. When users like a search result, they click on the Button<br />**Image from Google website<br />Now people in their network can see that they the search result<br />Powered by: www.XGenSocialMarketing.com<br />
  6. 6. Where can users find it?<br />**Official Google slide<br />Powered by: www.XGenSocialMarketing.com<br />
  7. 7. Who can see it?<br />**Official Google slide<br />Powered by: www.XGenSocialMarketing.com<br />
  8. 8. Butthe question remains:Whyshouldwebmasterscare?<br />Powered by: www.XGenSocialMarketing.com<br />
  9. 9. = <br />It encourages people to visit your website over your competitors as it has been recommended by many people.<br />Powered by: www.XGenSocialMarketing.com<br />
  10. 10. which means…<br />**Official Google slide<br />**Official Google slide<br />Powered by: www.XGenSocialMarketing.com<br />
  11. 11. …websites that have many clicks will provide Google with an extra incentive to rank them higher for related search terms.<br />Powered by: www.XGenSocialMarketing.com<br />
  12. 12. But it won’t <br />affect paid ads<br />**Official Google slide<br />Powered by: www.XGenSocialMarketing.com<br />
  13. 13. Howcan users see thebutton in their searchresults?<br />
  14. 14. They need a Google Profile…<br />Create a profile by going to<br />https://profiles.google.com/and following the prompts<br />**Image from Google website<br />Powered by: www.XGenSocialMarketing.com<br />
  15. 15. ….And then they need to go to http://www.google.com/experimental<br />and click “Join this experiment”<br />Click here<br />**Image from Google website<br />Powered by: www.XGenSocialMarketing.com<br />
  16. 16. Howdoyouputit onyour website?<br />Powered by: www.XGenSocialMarketing.com<br />
  17. 17. Go to http://www.google.com/webmasters/+1/button/<br />Customize the button according to your preference<br />Then copy and paste the code onto your site or blog<br />**Image from Google website<br />Powered by: www.XGenSocialMarketing.com<br />
  18. 18. You should place the : <br />Above the screen fold, near the title, and close to sharing links <br />At the beginning and end of an article or story<br />On crawlable pages on your site. Google may crawl or re-crawl the page, and store the page title and other content when people click it<br />Powered by: www.XGenSocialMarketing.com<br />
  19. 19. Howdoyouanalyze theeffects of thebutton?<br />Powered by: www.XGenSocialMarketing.com<br />
  20. 20. Create an account on Webmaster Tools<br />Go to: www.google.com/webmasters/tools/<br />Then login to look at..<br />Powered by: www.XGenSocialMarketing.com<br />
  21. 21. * The Search Impact report helps you see how +1‘s affect your organic search traffic. <br />*The Activity report shows how many times your pages have been +1’d<br />*The Audience report provides geographic and demographic info about the people who’ve +1’d your pages. <br />Powered by: www.XGenSocialMarketing.com<br />
  22. 22. Track other Social buttons in Google Analytics<br />The Social Engagement report: see how site behavior changes for visits that include social buttons. <br />The Social Actions report: Track the number of social actions i.e. Tweets<br />The Social Pages report: Lets you see which page has the highest social actions<br />Powered by: www.XGenSocialMarketing.com<br />
  23. 23. recommends webmasters:<br />**Official Google slide<br />Powered by: www.XGenSocialMarketing.com<br />
  24. 24. If you want to learn more about social marketing and how to best utilize it to drive large amounts of traffic to your website..<br />Powered by: www.XGenSocialMarketing.com<br />
  25. 25. Visit www.XgenSEO.com for more information<br />Powered by: www.XGenSocialMarketing.com<br />

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