Social Media Marketing Strategy: Getting Started With Social Marketing

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This social marketing plan contains an outlined strategy for your social media marketing including actions, what to monitor and social sites you should be involved in. …

This social marketing plan contains an outlined strategy for your social media marketing including actions, what to monitor and social sites you should be involved in.

For more information on how to grow your business through social marketing, visit www.myxgenseo.com

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  • 1. Getting started withSocial Marketing
  • 2. With all the social sites available, it can be confusing deciding which one to use!
  • 3. This social marketing plan will help you:
    Understand how Social Marketing works
    Figure out what you need to do with social media marketing
    Getstarted with Social Media Marketing Step-By-Step
  • 4. Blogs
  • 5. Actions
    Regular blogging (at least weekly)
    Create RSS feed
    Encourage comments i.e. ask for feedback or thoughts on your article
    Monitor
    Traffic to your blog (Google Analytics)
    Subscribers
    Comments
    Inbound links
  • 6. The more blogs you are on the more people you reach!
  • 7. Social Networks & Microblogs
  • 8. Actions
    Create Fan page, customize welcome page
    Regular status updates
    Create and participate in groups, questions
    Create competitions
    Monitor
    Referrals from other social networks
    Likes/comments
    EdgeRank score
    Mentions
  • 9. Actions
    Create detailed profile with credentials
    Create a group and encourage interaction
    Answer questions and post questions
    Monitor
    Referrals from other social networks
    # of people in your network
  • 10. Actions
    Promote blog posts and articles
    Create corporate account
    Encourage employee account creation
    Respond to support issues & follow up
    Tweet tips, industry news & company updates
    Monitor
    Following/Follower ratio
    Mentions
    Retweets
  • 11. Widgets
    Social widgets are placed on a website to enable visitors to share information about the website on a social site
  • 12. Actions
    Create widgets
    Distribute widgets
    Facebook Widget on website
    Monitor
    Widget count
    Mentions of widgets
    Referrals from widgets
  • 13. Widgets
  • 14. Article Sites
  • 15. Actions
    Write good, quality original articles
    Include important keywords 1-3 times
    Think of what your audience would search for
    Spin article
    Include website URL for backlinks
    Monitor
    View count
    Ranking for important keywords
    Comments/Likes
  • 16. The more article sites you post on, the better!
  • 17. Bookmarking
  • 18. Actions
    Bookmark your blog posts and articles that may interest others
    Monitor
    Referrals from bookmarking sites
    Ranking on bookmarking sites
  • 19. The more bookmarking sites you bookmark your content to, the better!
  • 20. Forums &Wikis
  • 21. Actions
    Find and blog on industry related forums that have high traffic
    Always include your website URL in your signature
    Create profile with relevant information so users can find and identify you
    Engage in popular Marketing wikis such as Wikidot, Wikispaces
    Monitor
    Referrals from forums/wikis
    Pages ranking for important keywords
  • 22. The more forums & wikis you are on, the better!
  • 23. Online Videos
  • 24. Actions
    Regularly update videos
    Always include a link to your website in the description and if possible the video itself
    Create a video series i.e. 10 Step Marketing Plan, with a video for each step
    Monitor
    Views of your video and channel views
    Referrals from other video sites
    Individual video rank for keyword searches
    Number of subscribers
  • 25. The more videosites you post on, the better!
  • 26. Photo Sharing
  • 27. Actions
    Upload photos from company/marketing events
    Daily company life
    Always include links back to website/blog
    Monitor
    View count
    Referrals
    Ranking for important keywords on these sites
  • 28. The more photosharing sites you post on, the better!
  • 29. Feeds
    “Feeds are a way for websites to distribute their content well beyond just visitors using browsers. Feeds permit subscription to regular updates”.
    - Google
  • 30. Actions
    Create an RSS feed of your various blogs and accounts on article sites
    Submit the above to feed directories
    Monitor
    Subscribers – new and existing
  • 31. The more feed sites you submit your article/blog post to, the better!
  • 32. Podcasts
  • 33. Actions
    Find podcast directory
    Create podcasts using existing material i.e. webinars, videos, phone conferences, article content
    Monitor
    View count
    Referrals
  • 34. The more podcast directories you submit your podcast to, the better!
  • 35. Don’t have time to perform the crucial steps above?
  • 36. Let XGen Social Marketing do all the work for you!
    • Manage ALL social media sites from one platform
    • 37. Create social accounts automatically
    • 38. Submit your articles and press releases to ALL major Blogs, Wikis, Article Directories, Hubs, Profiles, Micro Blogging, Social Networking, RSS and Ping sites.
  • XGen Social overview
  • 39. Get XGenSocialMarketingtoday: http://www.xgensocialmarketing.com
  • 40. This presentation was brought to you by:
    http://www.apexpacific.com