Getting started withSocial Marketing<br />
With all the social sites available, it can be confusing deciding which one to use!<br />
This social marketing plan will help you:<br />Understand how Social Marketing works<br />Figure out what you need to do w...
Blogs<br />
Actions<br />Regular blogging (at least weekly)<br />Create RSS feed<br />Encourage comments i.e. ask for feedback or thou...
The more blogs you are on the more people you reach!<br />
Social Networks & Microblogs<br />
Actions<br />Create Fan page, customize welcome page<br />Regular status updates<br />Create and participate in groups, qu...
Actions<br />Create detailed profile with credentials<br />Create a group and encourage interaction<br />Answer questions ...
Actions<br />Promote blog posts and articles<br />Create corporate account<br />Encourage employee account creation<br />R...
Widgets<br />Social widgets are placed on a website to enable visitors to share information about the website on a social ...
Actions<br />Create widgets<br />Distribute widgets<br />Facebook Widget on website<br />Monitor<br />Widget count<br />Me...
Widgets<br />
Article Sites<br />
Actions<br />Write good, quality original articles<br />Include important keywords 1-3 times<br />Think of what your audie...
The more article sites you post on, the better!<br />
Bookmarking<br />
Actions<br />Bookmark your blog posts and articles that may interest others<br />Monitor<br />Referrals from bookmarking s...
The more bookmarking sites you bookmark your content to, the better!<br />
Forums &Wikis<br />
Actions<br />Find and blog on industry related forums that have high traffic<br />Always include your website URL in your ...
The more forums & wikis you are on, the better!<br />
Online Videos<br />
Actions<br />Regularly update videos<br />Always include a link to your website in the description and if possible the vid...
The more videosites you post on, the better!<br />
Photo Sharing<br />
Actions<br />Upload photos from company/marketing events<br />Daily company life<br />Always include links back to website...
The more photosharing sites you post on, the better!<br />
Feeds<br />“Feeds are a way for websites to distribute their content well beyond just visitors using browsers. Feeds permi...
Actions<br />Create an RSS feed of your various blogs and accounts on article sites<br />Submit the above to feed director...
The more feed sites you submit your article/blog post to, the better!<br />
Podcasts<br />
Actions<br />Find podcast directory<br />Create podcasts using existing material i.e. webinars, videos, phone conferences,...
The more podcast directories you submit your podcast to, the better!<br />
Don’t have time to perform the crucial steps above?<br />
Let XGen Social Marketing do all the work for you!<br /><ul><li>Manage ALL social media sites from one platform
Create social accounts automatically
Submit your articles and press releases to ALL major Blogs, Wikis, Article Directories, Hubs, Profiles, Micro Blogging, So...
Get XGenSocialMarketingtoday: http://www.xgensocialmarketing.com<br />
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Social Media Marketing Strategy: Getting Started With Social Marketing

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This social marketing plan contains an outlined strategy for your social media marketing including actions, what to monitor and social sites you should be involved in.

For more information on how to grow your business through social marketing, visit www.myxgenseo.com

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Social Media Marketing Strategy: Getting Started With Social Marketing

  1. 1. Getting started withSocial Marketing<br />
  2. 2. With all the social sites available, it can be confusing deciding which one to use!<br />
  3. 3. This social marketing plan will help you:<br />Understand how Social Marketing works<br />Figure out what you need to do with social media marketing<br />Getstarted with Social Media Marketing Step-By-Step<br />
  4. 4. Blogs<br />
  5. 5. Actions<br />Regular blogging (at least weekly)<br />Create RSS feed<br />Encourage comments i.e. ask for feedback or thoughts on your article<br />Monitor<br />Traffic to your blog (Google Analytics)<br />Subscribers<br />Comments<br />Inbound links<br />
  6. 6. The more blogs you are on the more people you reach!<br />
  7. 7. Social Networks & Microblogs<br />
  8. 8. Actions<br />Create Fan page, customize welcome page<br />Regular status updates<br />Create and participate in groups, questions<br />Create competitions<br />Monitor<br />Referrals from other social networks<br />Likes/comments<br />EdgeRank score<br />Mentions<br />
  9. 9. Actions<br />Create detailed profile with credentials<br />Create a group and encourage interaction<br />Answer questions and post questions<br />Monitor<br />Referrals from other social networks<br /># of people in your network<br />
  10. 10. Actions<br />Promote blog posts and articles<br />Create corporate account<br />Encourage employee account creation<br />Respond to support issues & follow up<br />Tweet tips, industry news & company updates<br />Monitor<br />Following/Follower ratio<br />Mentions<br />Retweets<br />
  11. 11. Widgets<br />Social widgets are placed on a website to enable visitors to share information about the website on a social site<br />
  12. 12. Actions<br />Create widgets<br />Distribute widgets<br />Facebook Widget on website<br />Monitor<br />Widget count<br />Mentions of widgets<br />Referrals from widgets<br />
  13. 13. Widgets<br />
  14. 14. Article Sites<br />
  15. 15. Actions<br />Write good, quality original articles<br />Include important keywords 1-3 times<br />Think of what your audience would search for<br />Spin article<br />Include website URL for backlinks<br />Monitor<br />View count<br />Ranking for important keywords<br />Comments/Likes<br />
  16. 16. The more article sites you post on, the better!<br />
  17. 17. Bookmarking<br />
  18. 18. Actions<br />Bookmark your blog posts and articles that may interest others<br />Monitor<br />Referrals from bookmarking sites<br />Ranking on bookmarking sites<br />
  19. 19. The more bookmarking sites you bookmark your content to, the better!<br />
  20. 20. Forums &Wikis<br />
  21. 21. Actions<br />Find and blog on industry related forums that have high traffic<br />Always include your website URL in your signature<br />Create profile with relevant information so users can find and identify you<br />Engage in popular Marketing wikis such as Wikidot, Wikispaces<br />Monitor<br />Referrals from forums/wikis<br />Pages ranking for important keywords<br />
  22. 22. The more forums & wikis you are on, the better!<br />
  23. 23. Online Videos<br />
  24. 24. Actions<br />Regularly update videos<br />Always include a link to your website in the description and if possible the video itself<br />Create a video series i.e. 10 Step Marketing Plan, with a video for each step<br />Monitor<br />Views of your video and channel views<br />Referrals from other video sites<br />Individual video rank for keyword searches<br />Number of subscribers<br />
  25. 25. The more videosites you post on, the better!<br />
  26. 26. Photo Sharing<br />
  27. 27. Actions<br />Upload photos from company/marketing events<br />Daily company life<br />Always include links back to website/blog<br />Monitor<br />View count<br />Referrals<br />Ranking for important keywords on these sites<br />
  28. 28. The more photosharing sites you post on, the better!<br />
  29. 29. Feeds<br />“Feeds are a way for websites to distribute their content well beyond just visitors using browsers. Feeds permit subscription to regular updates”.<br />- Google <br />
  30. 30. Actions<br />Create an RSS feed of your various blogs and accounts on article sites<br />Submit the above to feed directories<br />Monitor<br />Subscribers – new and existing<br />
  31. 31. The more feed sites you submit your article/blog post to, the better!<br />
  32. 32. Podcasts<br />
  33. 33. Actions<br />Find podcast directory<br />Create podcasts using existing material i.e. webinars, videos, phone conferences, article content<br />Monitor<br />View count<br />Referrals<br />
  34. 34. The more podcast directories you submit your podcast to, the better!<br />
  35. 35. Don’t have time to perform the crucial steps above?<br />
  36. 36. Let XGen Social Marketing do all the work for you!<br /><ul><li>Manage ALL social media sites from one platform
  37. 37. Create social accounts automatically
  38. 38. Submit your articles and press releases to ALL major Blogs, Wikis, Article Directories, Hubs, Profiles, Micro Blogging, Social Networking, RSS and Ping sites.</li></li></ul><li>XGen Social overview<br />
  39. 39. Get XGenSocialMarketingtoday: http://www.xgensocialmarketing.com<br />
  40. 40. This presentation was brought to you by:<br />http://www.apexpacific.com<br />
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