Definition:Definition: the art or practice of taking photographsthe art or practice of taking photographs
of models wearing clothes or clothingof models wearing clothes or clothing
accessories, especially for fashion magazinesaccessories, especially for fashion magazines
Two Types: Editorial and Advertorial
Free ReinFree Rein
AnAn editorialeditorial is a photographic story about clothing oris a photographic story about clothing or
beauty that is styled and shot in a way that expresses thebeauty that is styled and shot in a way that expresses the
opinion and attitudes of the fashion and beauty editor of theopinion and attitudes of the fashion and beauty editor of the
Specific PromotionSpecific Promotion
AdvertorialAdvertorial photography is the magazine promotion of a specificphotography is the magazine promotion of a specific
fashion product paid for by the advertiser, and made to look likefashion product paid for by the advertiser, and made to look like
an editorial through the combined creativity of the magazine andan editorial through the combined creativity of the magazine and
Advertising PhotographyAdvertising Photography
Advertises specific items to consumers.Advertises specific items to consumers.
Catalog PhotographyCatalog Photography Known as: The bread and butterKnown as: The bread and butter
Aka The Big BooksAka The Big Books
Bespoke ShowcasesBespoke Showcases
BrochuresBrochures differ from catalogs in two ways: they are morediffer from catalogs in two ways: they are more
specific with regard to product ranges, and they are morespecific with regard to product ranges, and they are more
concise, typically from four to forty pages.concise, typically from four to forty pages.
Point of Sale: Posters
When stores haveWhen stores have
photographs ofphotographs of
their linestheir lines
hanging in theirhanging in their
windows andwindows and
displayed insidedisplayed inside
the store, it isthe store, it is
known as point ofknown as point of
Image BoostingImage Boosting
Public relations, or PR, is the practice of establishing,Public relations, or PR, is the practice of establishing,
maintaining, or improving a favorable relationshipmaintaining, or improving a favorable relationship
between an institution, or person, and the public.between an institution, or person, and the public.
International PrintInternational Print
High Flyer Designer labelsHigh Flyer Designer labels
are considered prestigeare considered prestige
production and will appearproduction and will appear
Photographers have to pushPhotographers have to push
the fantasy buttons of thethe fantasy buttons of the
On The StreetOn The Street Billboards, Buses, and CabsBillboards, Buses, and Cabs
Today you will play the role of the editor and create a FreeToday you will play the role of the editor and create a Free
Rein editorial piece. Make a collage featuring yourRein editorial piece. Make a collage featuring your
favoritefavorite clothes and accessoriesclothes and accessories. It can be high fashion,. It can be high fashion,
evening wear, prom, casual wear, etc.evening wear, prom, casual wear, etc.
•Save all Images in a folder. Do not leave them on the desktop.
•You May use Microsoft Word.
•Include a Fancy Title.
Save as: lastname_fashioncollage
Drop Box or Email it to me.
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