This year three projects on behalf of NEEV Herbal Handmade Soaps were launched by MBA students of FMS, Delhi (Faculty of Management Studies). The three projects were on
1. NEEV Soaps Retail Strategy in NCR Region
2. NEEV Soaps Branding Strategy
3. NEEV Soaps Social Media Strategy
The NEEV Soaps Branding Strategy has come out with their project report and I am sharing it with all of you with a great sense of happiness. I would like to convey my heartfelt thanks to Saurabh Khatri, a dear friend and my junior from REC Kurukshetra who spearheaded the entire project out of his personal initiative despite pursuing his corporate job. I would like to thank our friend Ishita from FMS who helped us anchor the projects with FMS students. Ultimately, I would like to thank Indushree and Karan, the students of FMS, members of the NEEV Soaps Branding Strategy Team who came up with some wonderful ideas.
Reflecting the true spirit of Social Entrepreneurship wherein talented people come together to share their skills and talent for a noble and common cause, the NEEV-FMS partnership is another example of how work can be carried out with social capital instead of money capital. We hope to have a long and fruitful association with FMS.
I also hope that we can carry this movement to other colleges and increase our fraternity of brothers who would love to commit themselves to an ideal that goes beyond mere self-interest and become change agents, providing an ethical and spiritual leadership to the movement of Social Entrepreneurship.