A Presentation on HindustanA Presentation on Hindustan
Unilever LimitedUnilever Limited
Submitted by:-Submitted by:-
Anup ChakrabortyAnup Chakraborty
MBA IInd SemMBA IInd Sem
•Set up in 1956 by merger of “Uniliver” And
•Market leader in products like,Tea, soap,
detergent, skin/hair care products and Dental
•Has more than 110 brands
•Has over 36000 employees and provided
indirect employment to about 2lakh people.
•Has more than 100 factories and most of them
are located in rural and backward areas.
•largest exporter of high quality packed Tea
•Formed by merger of Lever brothers of England
and Margarine Unie in 1956.
•Initial source of revenue were Soap and vanaspati
•Introduced Lux Soap (1961), Anik Ghee(1960),
Sunsilk (1964), Rin (1969), Clinic Plus (1971), Liril
(1974), Close up (1975)
•Set up small scale factories in rural areas in 70’s
and also set up factories in Haldia, Tologa and
•Formed a 50:50 Joint venture with US based
Kimberly Clark in 1990.
•And also formed a joint venture with Lever
Johnson, US based S.C Johnson &co.
HLL Chairman “Mr. Koki Dadiseth”
outlined the campaign Marketing
philosophy “the bigger mistake any one
can make is to focus on the
competitor,you focus on the consumer and
you will get it right , in this company we
do not believe in price cutting, we believe
in believe in giving the consumer right
Mergers and AcquisitionsMergers and Acquisitions
•Soap and Detergents manufacturers
•Beverage maker Brooke Bond
•Ice-cream brand Quality and
•Kothari General Food and Kissan(1996)
•Personal product company (1998)
•1888- lever soap “Sunlight” was introduced in India
•1918- vanaspati was launched through imports
•1930 Uniliver registered Hindustan vanaspati
manufacturing in India
•1935-United traders limited was incorporated in
India to market personnel products.
•1956- Hindustan lever limited was formed by the
merger of , Uniliver, United traders limited,and
Hindustan Vanaspati manufacturing company.
•1958- Hindustan lever research center started
•1979- A chemical complex was commissioned at
Haldia, West Bengal.
•1993-HLL's largest competitor Tata Oils and
Mills company was merged with HLL.
•1994- HLL and US based Kimberly Clark
Corporation formed 50:50 Joint venture Kimberly
Clark lever limited.
•1995- Joint Venture with “Lakme”
•1996- Merged with Brooke Bond Lipton India
•1998- Ponds India LTD. merged with HLL, it also
acquired manufacturing rights of Kwality Ice-
Research and DevelopmentResearch and Development
•Hindustan lever Research center has been set up
in 1958 at Whitefield near Bangalore.
•HLRC collaborated with various scientific and
academic institutions like Indian Institute of
Science .Bangalore, Center of Cellular And
Molecular Biology.Hyderabad, All India Institute
of Medical Sciences.Delhi and IIT
•HLRC enabled use of Unconventional oils like
Neem, Karanja, Castor and Rice Bran as a
substitute for importer of fatty oils in soap making
Human ResourceHuman Resource
•HLL centered for managerial talents from
top business schools and engineering
•1998-launched a new HRD concept
“workers empowerment”. Which meant that
the workers were themselves responsible
the output and the quality of the products
•Major area concern for HLL was Labour
•HLL stated its exports Division in the
1970’s to cater the global market
•Exported Beverages, Soaps, Detergents,
Personal products, Leather products, digital
Thermometers and Chemicals.
•HLL’s Fair And Lovely was marked in 20
•HL was also the largest exporter of high
quality packed Tea from India
HLL received a prestigious
Government of India National
award in the Chemical and Allied
Industries Category for its
outstanding research achievements
in Bicepolymers and Nickel