A Project Report on BritanniaA Project Report on Britannia
Submitted by :-
MBA II Sec A
““I confirm to the view that there are three things ofI confirm to the view that there are three things of
companies –those that watch things happen, thosecompanies –those that watch things happen, those
that make things happen ; and those that wonderthat make things happen ; and those that wonder
what happened. We certainly wish to make thingswhat happened. We certainly wish to make things
happen.” Sunil K Alagh, Managing Director andhappen.” Sunil K Alagh, Managing Director and
CEO August 1998.CEO August 1998.
•Registered in March 21 1918.
•One of the best known brand, its all about
eating healthy for leading a better life.
•Largest company in the Indian food processing
industry,whose product range also includes
Bread and Cakes.
•Exporter of key Biscuit brands.
•Flagship product “milk Bikkis” and “Marie
•CEO of Britannia Industries “Mrs. Vinita Bali”
Cakes Mongiris “western India”
advantage of being first brand in
Bread Modern food, small scale
Amul, Dabur, Nestle
Amul , Nestle,Every day, HLL’s
The company was incorporated in 21st
March ,as a
public limited company under the Indian Companies Act
1913. The company manufactured bakery and
soybean ,export of cashew, kernels marine products,
general merchandise items and computer software.
•1921-became the first biscuit company in India to
install and run a gas oven plant.
•Established a factory at “Kasara Pier Road, Mumbai”
.In the same year ,the company became a subsidiary of
“Peek Fren &co.Ltd”, and further strengthened its
position by expanding the factories at Calcutta and
•1939-45- A large part of companies
production was diverted to war effort on
account of world war II , and 95% of the
total capacity was booked for the production
of “service biscuit.”
•1954- The development of high quality sliced
and wrapped bread in India was pioneered
by the company and was manufactured at
•1979- On 3rd
October the name of the
company was changed from Britannia biscuit
CO.LTD to Britannia Industries LTD.
•1980- Company Signed 10 year technical
collaboration with Nebico PVT. LTD, Nepal.
" Dominate the branded dairy market
in India with milk and milk products
that enhance the health and well
being of the consumer”
““Our vision is that every thirdOur vision is that every third
Indian must be a BritanniaIndian must be a Britannia
Consumer . We want to build aConsumer . We want to build a
universal acceptance for theuniversal acceptance for the
brand Britannia , whilebrand Britannia , while
expanding our business withinexpanding our business within
the bakery segment and inthe bakery segment and in
other select synergetic food andother select synergetic food and
beverage area” to reflect thisbeverage area” to reflect this
new philosophy BIL hadnew philosophy BIL had
changed its Corporate logo andchanged its Corporate logo and
slogan in 1997slogan in 1997
•1989- Circuit and pure Magic
•1990- Eliachi Cream , Petit Beure,
Milk Bikkis and Fruit Bread.
•1992- Little Heart
•1994- Bakers Choice, Thinlite
• 1995- Pure Magic
•1996 – Marie Gold
•1997-Jim Jam, tiger, Chekkers
•1999- Flavored Milk Brand “Zip-Sip”
•“Eat healthy think Better” The first two words
convey rational benefit while think better has an
•Hindi slogan “swath khao, tan man jagao” it
represents India core cultural ethos-good food leads
itself to a healthy mind.
Annual Performance (FY 2006)
Britannia's gross sales turnover
increased to Rs 18,179 mn in 2005-06
from Rs 16,154 mn in the previous
year, registering a growth of 13%.
Operating profit at Rs 1,763 mn
increased by 7%, profit before tax and
exceptional items at Rs. 1,958 mn
declined by 19% against 2004-05 ,
impacted by the profit on sale of long
term investments that accrued to
'other income' last year.
•1892- Britannia established with an investment of Rs.
295 in Kolkata
•1910-Advent of electricity sees operations mechanized
•1921-Imported machinery introduced; Britannia
becomes the first company East of the Suez to use gas
•1939 - 44-Sales rise exponentially to Rs.16,27,202
•1939-During 1944 sales ramp up by more than eight
times to reach Rs.1.36 crores.
•1975-Britannia Biscuit Company takes over biscuit
distribution from Parry's
•1978-Public issue - Indian shareholding crosses 60%
•1979-Re-christened Britannia Industries Ltd. (BIL)
•1989- The Executive Office relocated to Bangalore
•1992-BIL celebrates its Platinum Jubilee
•1993- Wadia Group acquires stake in ABIL, UK and becomes an
equal partner with Groupe Danone in BIL
•1994- Volumes cross 1,00,000 tons of biscuits
•1997- Re-birth - new corporate identity 'Eat Healthy, Think
Better' leads to new mission: 'Make every third Indian a Britannia
consumer‘ BIL enters the dairy products market
•1999- "Britannia Khao World Cup Jao" - a major success! Profit
up by 37%
•2000-Forbes Global Ranking - Britannia among Top 300 small
•2001 -BIL ranked one of India's biggest brands ,No.1 food brand
of the country ,Britannia Lagaan Match: India's most successful
promotional activity of the year Maska Chaska: India's most
successful FMCG launch
•2002- BIL launches joint venture with Fonterra, the world's
second largest dairy company ,Britannia New Zealand Foods
Pvt. Ltd. is born ,Rated as 'One amongst the Top 200 Small
Companies of the World' by Forbes Global ,Economic Times
ranks BIL India's 2nd Most Trusted Brand,Pure Magic -Winner
of the Worldstar, Asiastar and Indiastar award for packaging
• 2003- ‘Treat Duet'- most successful launch of the year,
Britannia Khao World Cup Jao rocks the consumer lives yet
•2004- Britannia accorded the status of being a
'Superbrand‘,Volumes cross 3,00,000 tons of biscuits ,Good
Day adds a new variant - Choconut - in its range
•2005 - Re-birth of Tiger - 'Swasth Khao, Tiger Ban Jao'
becomes the popular chant! ,Britannia launched 'Greetings'
range of premium assorted gift packs,The new plant in
Uttaranchal, commissioned ahead of schedule,The launch of
yet another exciting snacking option - Britannia 50-50 Pepper
Future OutlookFuture Outlook
•Sunil K Alagh, Managing Director and CEO(August
1998) of Britannia Industries said “we will look at only
those areas where we can be number one or two”
•Britannia Industries limited 1996-97 annual report stated
“the need of the hour is to become a low cost producer
without compromising on the quality of our product , this
will give us the cutting edge in the market place. We are
doing this by installing modern process equipments and
state-of-the-art packaging systems, focusing on quality,
global productivity and developments of new products and
processes. Those actions will help us in consolidating our
position as a vibrant and stronger player in the core
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