Strategies to improve exposureto your company’s website…
Search engines employ intelligent program robots calledcrawlers or spider, which visit thousands of websites everyhour and index pages according to their content.These indexes are huge databases containing reference andlinks to the actual websites. The search engines look throughthis database and displays the results.
Ways to Ensure Rankings in Google : Include a primary keyword in your brand name Start Thinking Like a Searcher Include Google Suggest as a Keyword Research Tool Get locally Optimized for Generic Keywords Make sure Your Online Reputation is Clean Dominate Search Results with Multimedia
SEO is the process of improving the volume or quality of traffic toa web site from search engines via search results. SEO aims to improve rankings for relevant keywords in searchresults.Why are Search Engines so important? Search Engines are still the biggest resources of website traffic. Higher traffic means more visitors. More visitors means more customers and higher profits.
SEO is important because it improves the odds of someone findingyour company online. Online visibility can help your credibility and brand awareness. Think like your customers/clients, then verify how people search.SEO can put you in front of the people looking for your products &services. Your online marketing efforts should be focused on an end results. Make sure your website/landing pages make it easy for visitors tosign up, join, request information, buy, or whatever else you seek.
RESEARCH ON KEY PHRASES Find the best phrases that describes your business and productsoffered. The most searchable key phrase terms by site visitors.IMPROVE KEY PHRASE PROMINENCE, DENSITY & PROXIMITY Key phrases at the top/beginning of your page. Total phrasescontained within the total text and the closeness between two ormore phrases.
META TITLE TAG Make attractive and easy to understand (65 – 75 charactersmax.). Use most important key phrases first. Unique to content ofpage.META DESCRIPTION TAGS Describe the pages in one to two sentences. Include key phrasesincluded in copy of page.META KEYWORD TAGS No longer used by any of the major search engines.
On-Page Optimization Off-Page Optimization
On-page optimization (on-page SEO) is what can be performed onpages of a website to maximize its performance in the searchengines for targeted keywords related to on-page content. On-page optimization stands for all of the techniques and methodsused on your website that is hosted on a server. On-page optimization has an effect on your website listing innatural results. On-page factors are controlled by coding on website pages
Title tags Meta tags ALT tags Header (H1, H2) tags URL structure Internal Linking Anchor text Relevant keywords near your inbound link Content Keyword density Site maps (XML & HTML) Usability
H1 & H2 HEADING FORMAT Applying H1 & H2 Tags in your source code will be helpful inachieving high rankingALT TAGS Most sites contain images. Where it makes sense, add text in yourAlt Tags to describe the content of the graphics.KEY PHRASE RICH ANCHOR TEXT Anchor text for both external links and internal links is the powerful element for search engine positioning.
Off-page optimization (off-page SEO) is what can be done off thepages of a website to maximize its performance in search enginesfor target keywords related to the on-page content and keywords inoff-page direct-links. Off-page optimization is a very important part in search engineoptimization because it gives back links to you site and it requires alot of work. It helps to maximize website performance in search engines fortargeted key phrases.
Search Engine/Directory Submission (DMOZ, Best of the Web) Social Book Marking Submission (twitter, digg.com, del.icio.us) Classified Postings (Quikr.com, Yahoo, Justdial.com) Article Submission (EzineZArticles.com, GoArticles) Press Release Submission (PRWeb, 24-7 Pressrelease.com) Blog Creation & Posting (Wordpress, Blogspot) Forums & Comment posting (signature links)
WHAT IS LINK POPULARITY? Link Popularity refers to the number of links pointing TO your siteFROM other sites on the Web. Building links is one of the most important factors in getting topplacement on the major search engines.WHY ARE LINKS SO IMPORTANT? Inbound links are one of the most important factors for getting ahigh keyword ranking, Outbound links to quality and pertinent site are important as longas they add value to the site visitor experience. It’s not the quantity of links, but the quality of those links which isvery important.
Keyword Use in Title Tag Overall Popularity of Site – “Trust” & “Authority” Anchor Text of Inbound Link Age of Site Internal Link Structure Keyword use in Page Content Outbound Links to Quality/Relevant Sites Age of Page Key Phrase Use in Heading Tags (H1, H2, H3)