Search engine optimization


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Search engine optimization

  1. 1. Search Engine Optimization<br />Search Engine Optimization<br />Search Engine Optimization<br />
  2. 2. How Search Engines Work<br />Search engines have two main components<br />Crawler (Bot, spider)<br />Fetches information from web pages<br /> Algorithm<br />Determine relevancy by considering content <br /> on the web page.<br />Search Engine Optimization<br />
  3. 3. What is SEO<br />Making your web site the best it can be for your site visitors <br />And the search engines<br />SEO helps you in<br /><ul><li> Steer clear of technical issues that can impede </li></ul> the crawler<br /><ul><li> Create web page that conform to the relevancy </li></ul> algorithm<br /><ul><li> Help your audience to find your website</li></ul>Search Engine Optimization<br />
  4. 4. History of SEO<br />2006<br />2010<br />1998<br />2002<br />2008<br />1994<br />2000<br />2004<br />1996<br />Yahoo! Directory launches. Its dominance as a search engine in years to come will make search engine submission a key activity of SEOs<br />In response to the dominance of on page SEO, algorithm cracking software is developed<br />Google announced a campaign against paid links that transfer PageRank<br />Google toolbar, for the first time SEOs have a record of their PageRank<br />Google launches<br />Search engines change their algorithms of ranking websites<br />Real-time-search was introduced in late 2009 in an attempt to make search results more timely and relevant<br />Web crawler, the world’s first full text index of the web, is launched<br />Inktomi powers MSN’s search debut<br />Google AdWords launches with a CPM model<br />Danny Sullivan moderates the first ever SEO conference, Search Engine Strategies<br />Search Engine Optimization<br />
  5. 5. Main Purposes of SEO <br />Search Engine Optimization<br />
  6. 6. Cornerstone of an SEO Program <br />Keywords are the ‘Search queries’ people might use to search information<br />Keyword Research is Key because<br /><ul><li>People use keywords in a search engine to fill a need
  7. 7. Search engines want to show the best pages
  8. 8. Having the best page is your SEO goal
  9. 9. You need to know what keywords are being used
  10. 10. Using keyword research tools helps you know what searched for</li></ul>Search Engine Optimization<br />
  11. 11. Creating a Search-Friendly Website<br />Brainstorming Main Categories and Subcategories For The Web Site<br />How pages are linked together tells people and Search engines what’s important<br />Find what people most interested and create categories accordingly<br />More Clicks to a page receives less important to it<br />Link Juicing<br />Link important pages to home page of the site and use links with keywords.<br />Using Keywords in Domain Names and URLS<br />Search Engine Optimization<br />
  12. 12. Advantages of SEO<br />Increased Visibility<br />Increase visibility of particular website on the internet among other uncountable number of websites and thus increase the chances of someone actually coming across his site and using it. <br />Higher Rankings<br />SEO is considered a success when these search engines enable website to rank higher then other websites who answer to the same ‘word’ or ‘phrase’ search.<br />Internet Marketing<br /> If the optimization of the website is effective than the chances, are that endeavour of marketing products and services on the internet will be successful.<br />Search Engine Optimization<br />
  13. 13. Disadvantage of SEO <br />Require well made sites<br />Everyone must make changes to their web site. If someone has invested heavily in a search engine-unfriendly site, he may not want to implement workarounds to make it more welcoming to engines. <br />No predictions<br />Nobody can predict how many rankings we'll get for a particular search term or engine; nor can we predict how much traffic we'll get. <br />Limitations on using keywords<br />We are limited as to the number of search terms we can target by the number of web pages we have to optimize<br />Search Engine Optimization<br />
  14. 14. Similar Technologies<br />Search Engine Optimization is one form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages.<br />And there are also other ways of achieving the goal mentioned above.<br />PPC (Pay per click)<br />Pay per click (PPC) is an Internet advertising model used on website's, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. <br />Paid inclusion<br />Paid inclusion is a search engine marketing product where the search engine company charges fees related to inclusion of websites in their search index.<br />Search Engine Optimization<br />
  15. 15. The Future Of SEO <br /><ul><li> Crawler-friendly site will always be important
  16. 16. Universal search and real time search is going to be more of a factor
  17. 17. Less commercial content to be found in organic search results
  18. 18. The more things change, the more they stay the same</li></ul>Search Engine Optimization<br />
  19. 19. Thank You<br />Search Engine Optimization<br />