Search engine optimization
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Search engine optimization

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Search engine optimization Search engine optimization Presentation Transcript

  • Search Engine Optimization
    Search Engine Optimization
    Search Engine Optimization
  • How Search Engines Work
    Search engines have two main components
    Crawler (Bot, spider)
    Fetches information from web pages
    Algorithm
    Determine relevancy by considering content
    on the web page.
    Search Engine Optimization
  • What is SEO
    Making your web site the best it can be for your site visitors
    And the search engines
    SEO helps you in
    • Steer clear of technical issues that can impede
    the crawler
    • Create web page that conform to the relevancy
    algorithm
    • Help your audience to find your website
    Search Engine Optimization
  • History of SEO
    2006
    2010
    1998
    2002
    2008
    1994
    2000
    2004
    1996
    Yahoo! Directory launches. Its dominance as a search engine in years to come will make search engine submission a key activity of SEOs
    In response to the dominance of on page SEO, algorithm cracking software is developed
    Google announced a campaign against paid links that transfer PageRank
    Google toolbar, for the first time SEOs have a record of their PageRank
    Google launches
    Search engines change their algorithms of ranking websites
    Real-time-search was introduced in late 2009 in an attempt to make search results more timely and relevant
    Web crawler, the world’s first full text index of the web, is launched
    Inktomi powers MSN’s search debut
    Google AdWords launches with a CPM model
    Danny Sullivan moderates the first ever SEO conference, Search Engine Strategies
    Search Engine Optimization
  • Main Purposes of SEO
    Search Engine Optimization
  • Cornerstone of an SEO Program
    Keywords are the ‘Search queries’ people might use to search information
    Keyword Research is Key because
    • People use keywords in a search engine to fill a need
    • Search engines want to show the best pages
    • Having the best page is your SEO goal
    • You need to know what keywords are being used
    • Using keyword research tools helps you know what searched for
    Search Engine Optimization
  • Creating a Search-Friendly Website
    Brainstorming Main Categories and Subcategories For The Web Site
    How pages are linked together tells people and Search engines what’s important
    Find what people most interested and create categories accordingly
    More Clicks to a page receives less important to it
    Link Juicing
    Link important pages to home page of the site and use links with keywords.
    Using Keywords in Domain Names and URLS
    Search Engine Optimization
  • Advantages of SEO
    Increased Visibility
    Increase visibility of particular website on the internet among other uncountable number of websites and thus increase the chances of someone actually coming across his site and using it. 
    Higher Rankings
    SEO is considered a success when these search engines enable website to rank higher then other websites who answer to the same ‘word’ or ‘phrase’ search.
    Internet Marketing
    If the optimization of the website is effective than the chances, are that endeavour of marketing products and services on the internet will be successful.
    Search Engine Optimization
  • Disadvantage of SEO
    Require well made sites
    Everyone must make changes to their web site. If someone has invested heavily in a search engine-unfriendly site, he may not want to implement workarounds to make it more welcoming to engines.
    No predictions
    Nobody can predict how many rankings we'll get for a particular search term or engine; nor can we predict how much traffic we'll get. 
    Limitations on using keywords
    We are limited as to the number of search terms we can target by the number of web pages we have to optimize
    Search Engine Optimization
  • Similar Technologies
    Search Engine Optimization is one form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages.
    And there are also other ways of achieving the goal mentioned above.
    PPC (Pay per click)
    Pay per click (PPC) is an Internet advertising model used on website's, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.
    Paid inclusion
    Paid inclusion is a search engine marketing product where the search engine company charges fees related to inclusion of websites in their search index.
    Search Engine Optimization
  • The Future Of SEO
    • Crawler-friendly site will always be important
    • Universal search and real time search is going to be more of a factor
    • Less commercial content to be found in organic search results
    • The more things change, the more they stay the same
    Search Engine Optimization
  • Thank You
    Search Engine Optimization