• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Search engine optimization
 

Search engine optimization

on

  • 1,077 views

 

Statistics

Views

Total Views
1,077
Views on SlideShare
1,074
Embed Views
3

Actions

Likes
1
Downloads
45
Comments
1

1 Embed 3

http://www.linkedin.com 3

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Search engine optimization Search engine optimization Presentation Transcript

    • Search Engine Optimization
      Search Engine Optimization
      Search Engine Optimization
    • How Search Engines Work
      Search engines have two main components
      Crawler (Bot, spider)
      Fetches information from web pages
      Algorithm
      Determine relevancy by considering content
      on the web page.
      Search Engine Optimization
    • What is SEO
      Making your web site the best it can be for your site visitors
      And the search engines
      SEO helps you in
      • Steer clear of technical issues that can impede
      the crawler
      • Create web page that conform to the relevancy
      algorithm
      • Help your audience to find your website
      Search Engine Optimization
    • History of SEO
      2006
      2010
      1998
      2002
      2008
      1994
      2000
      2004
      1996
      Yahoo! Directory launches. Its dominance as a search engine in years to come will make search engine submission a key activity of SEOs
      In response to the dominance of on page SEO, algorithm cracking software is developed
      Google announced a campaign against paid links that transfer PageRank
      Google toolbar, for the first time SEOs have a record of their PageRank
      Google launches
      Search engines change their algorithms of ranking websites
      Real-time-search was introduced in late 2009 in an attempt to make search results more timely and relevant
      Web crawler, the world’s first full text index of the web, is launched
      Inktomi powers MSN’s search debut
      Google AdWords launches with a CPM model
      Danny Sullivan moderates the first ever SEO conference, Search Engine Strategies
      Search Engine Optimization
    • Main Purposes of SEO
      Search Engine Optimization
    • Cornerstone of an SEO Program
      Keywords are the ‘Search queries’ people might use to search information
      Keyword Research is Key because
      • People use keywords in a search engine to fill a need
      • Search engines want to show the best pages
      • Having the best page is your SEO goal
      • You need to know what keywords are being used
      • Using keyword research tools helps you know what searched for
      Search Engine Optimization
    • Creating a Search-Friendly Website
      Brainstorming Main Categories and Subcategories For The Web Site
      How pages are linked together tells people and Search engines what’s important
      Find what people most interested and create categories accordingly
      More Clicks to a page receives less important to it
      Link Juicing
      Link important pages to home page of the site and use links with keywords.
      Using Keywords in Domain Names and URLS
      Search Engine Optimization
    • Advantages of SEO
      Increased Visibility
      Increase visibility of particular website on the internet among other uncountable number of websites and thus increase the chances of someone actually coming across his site and using it. 
      Higher Rankings
      SEO is considered a success when these search engines enable website to rank higher then other websites who answer to the same ‘word’ or ‘phrase’ search.
      Internet Marketing
      If the optimization of the website is effective than the chances, are that endeavour of marketing products and services on the internet will be successful.
      Search Engine Optimization
    • Disadvantage of SEO
      Require well made sites
      Everyone must make changes to their web site. If someone has invested heavily in a search engine-unfriendly site, he may not want to implement workarounds to make it more welcoming to engines.
      No predictions
      Nobody can predict how many rankings we'll get for a particular search term or engine; nor can we predict how much traffic we'll get. 
      Limitations on using keywords
      We are limited as to the number of search terms we can target by the number of web pages we have to optimize
      Search Engine Optimization
    • Similar Technologies
      Search Engine Optimization is one form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages.
      And there are also other ways of achieving the goal mentioned above.
      PPC (Pay per click)
      Pay per click (PPC) is an Internet advertising model used on website's, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.
      Paid inclusion
      Paid inclusion is a search engine marketing product where the search engine company charges fees related to inclusion of websites in their search index.
      Search Engine Optimization
    • The Future Of SEO
      • Crawler-friendly site will always be important
      • Universal search and real time search is going to be more of a factor
      • Less commercial content to be found in organic search results
      • The more things change, the more they stay the same
      Search Engine Optimization
    • Thank You
      Search Engine Optimization