B2 b content marketing

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B2 b content marketing

  1. 1. Content Marketing
  2. 2. Where does it stand?
  3. 3. In 2013, $118.4 billion was spent on content marketing, video marketing and social media Marketers are investing $12.5 Billion in Online Content
  4. 4. 25% of marketing budget is spent on Content Marketing 33% of B2B marketing budgets are now allocated to Content Marketing
  5. 5. Why invest in Content Marketing?
  6. 6. This is what we learned from a survey of B2B customers
  7. 7. 61% respondents are more likely to buy from that company that delivers custom content
  8. 8. 90% find custom content useful
  9. 9. 78% believed that companies providing custom content are good to build relationships with
  10. 10. 70% prefer to learn about a company through articles rather than an ad
  11. 11. Interesting content is the biggest reason why people follow brands on social media
  12. 12. What is the best time to share content?
  13. 13. Thursdays/Fridays 1:00pm to 3:00pm
  14. 14. Wednesdays at 5:00pm
  15. 15. (Posting more than one blog per day will get a higher chance of inbound links and more unique views) Blog posts : Monday 11:00 am Blog posts: Monday 11:00am
  16. 16. Email: Thursdays 5:00pm to 7:00pm
  17. 17. B2B organizational goals for Content Marketing
  18. 18. 79% BRAND AWARENESS
  19. 19. 74% CUSTOMER ACQUISITION
  20. 20. 71% LEAD GENERATION
  21. 21. 64% THOUGHT LEADERSHIP
  22. 22. 63% ENGAGEMENT
  23. 23. 60% WEB TRAFFIC
  24. 24. 45% LEAD NURTURING
  25. 25. 43% SALES
  26. 26. Video s Blog s Images Infographi cs Interacti ve Media Whitepaper s Sale s Cop y Motion Graphi cs Illustratio ns Buyer s Guide Content with best ROI
  27. 27. SOURCES: •Google Advanced Images Search •http://wallpaperswide.com •https://www.flickr.com/photos/59937401@N07/5929472943/in/photostream/ •https://www.flickr.com/photos/59937401@N07/5930026346/in/photostream/ •http://thebrockreport.files.wordpress.com/2014/01/helping-hand.jpg •http://commons.wikimedia.org/ •http://www.grassrootgardens.com/ •http://www.photl.com/www3/photos/2010/05/31/2358/wm273436tt.jpg
  28. 28. US: +1 (650) 353-4574 info@position2.com www.position2.com For a discussion on how we can help grow your business …

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