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Reliance
Reliance
Reliance
Reliance
Reliance
Reliance
Reliance
Reliance
Reliance
Reliance
Reliance
Reliance
Reliance
Reliance
Reliance
Reliance
Reliance
Reliance
Reliance
Reliance
Reliance
Reliance
Reliance
Reliance
Reliance
Reliance
Reliance
Reliance
Reliance
Reliance
Reliance
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Reliance

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Hey its an power point presentation made on reliance insurance. Life insurance and others are also been included in this. A presentation thats been featuring the SWOT analysis and marketing mix of …

Hey its an power point presentation made on reliance insurance. Life insurance and others are also been included in this. A presentation thats been featuring the SWOT analysis and marketing mix of insurance sector. Hope it counts handy for other people.

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  • 1.  
  • 2. <ul><li>Insurance provides financial protection against a loss arising out of happening of an uncertain event. A Person can avail this protection by paying premium to an insurance company.  </li></ul><ul><li>General Insurance </li></ul><ul><li>Life Insurance </li></ul>What is Insurance? TYPES OF INSURANCE……
  • 3. Where are we now? <ul><li>  Reliance Capital is a part of the </li></ul><ul><li>Reliance Anil Dhirubhai Ambani Group. </li></ul><ul><li>3rd largest private player </li></ul><ul><li>Amongst the fastest growing Companies for 4 years in a row </li></ul>Continuous increase in market share over 4 years; from 1.9% in 2005-06 to 10.26% in 2009 -10 RLIC has achieved a growth rate of 21% while the private industry has grown at 13% Fastest to reach the  5 million  policy mark Largest private insurer  in terms of policy count in 2009-10
  • 4. MARKET ANALYSIS
  • 5. <ul><li>Contradiction between IRDA and SEBI </li></ul><ul><li>Government Rules and Regulations </li></ul>Political Factors
  • 6. Economic factors <ul><li>Inflation </li></ul><ul><li>Income of the Family </li></ul><ul><li>Market Condition </li></ul><ul><li>(Equity and Debt) </li></ul><ul><li>Taxation </li></ul>
  • 7. SocioCultural Factors <ul><li>Changing Life Style </li></ul><ul><li>Changing Attitude of the Society </li></ul><ul><li>Change in the Perception of the Society </li></ul>
  • 8. Technological Factors <ul><li>Changes in the Medical Treatment </li></ul><ul><li>World of Computerization </li></ul>
  • 9. Michael Porter Five Force Model
  • 10. <ul><li>Reliance Capital is our own company which provides us our equity </li></ul><ul><li>No. of other Substitutes companies present in the Market </li></ul><ul><li>Up coming Companies in the market with new Products and Latest Technologies. </li></ul><ul><li>No. of other substitutes available in the market e.g LIC </li></ul><ul><li>No. of Competitors Present in the market </li></ul>
  • 11. <ul><li>Brand Name </li></ul><ul><li>Strong solvency & financial stability. </li></ul><ul><li>Private placement of Rs. 10,000 crs worth of securities with RBI </li></ul><ul><li>3rd largest private player in a span of just 4 years </li></ul><ul><li>Fastest to reach the 5 million policy mark </li></ul><ul><li>1145 branches 1,95,000 Advisors and over 16,000 employees </li></ul>STRENGTHS
  • 12. WEAKNESS <ul><li>Newly Established </li></ul><ul><li>Company </li></ul><ul><li>No Foreign Partner bringing in FDI </li></ul><ul><li>Lack of Advertising </li></ul><ul><li>Sudden expansion increased operations and administration expenses due to which losses incurred. </li></ul><ul><li>All Inner Facts known to family member/Brother Mukesh Ambani </li></ul>
  • 13. OPPORTUNITIES <ul><li>Vast untapped market </li></ul><ul><li>De-Tariff by IRDA. </li></ul><ul><li>Customers needs growing with change in society </li></ul><ul><li>Premium Collection Growing </li></ul>
  • 14. THREATS <ul><li>Fierce Competition </li></ul><ul><li>Already Established </li></ul><ul><li>Strong Public Players </li></ul><ul><li>New Entrants </li></ul><ul><li>Foreign Giants </li></ul><ul><li>with large pockets </li></ul><ul><li>Strong Tie-ups </li></ul><ul><li>by competitors </li></ul>
  • 15. ST Avoiding Threats strategy Use Support from other Reliance setups for better Penetration in market and search for suitable Tie-ups WT Avoid and Overcome Strategy Keep a lookout for a suitable partner as FDI allowed increases <ul><li>WO Overcoming Weakness Strategy </li></ul><ul><li>Establish More Presence </li></ul><ul><li>Effective Advertising </li></ul><ul><li>SO Advancement strategy </li></ul><ul><li>Foray into Rural Segment </li></ul><ul><li>& Micro Insurance </li></ul><ul><li>Improved Customer Service and Claim Settlement </li></ul>S W O T Analysis <ul><li>WEAKNESS </li></ul><ul><li>Newly Established </li></ul><ul><li>Company </li></ul><ul><li>Lack of Advertising </li></ul><ul><li>No FDI backing </li></ul><ul><li>OPPURTUNITY </li></ul><ul><li>Vast untapped market. </li></ul><ul><li>De-Tariff by IRDA. </li></ul><ul><li>Premium Collection </li></ul><ul><li>Growing. </li></ul><ul><li>THREATS </li></ul><ul><li>New Entrants ,Foreign </li></ul><ul><li>Giants entering Market. </li></ul><ul><li>Already Established </li></ul><ul><li>Strong Public Players. </li></ul><ul><li>TieUps by competitors </li></ul>TOWS MATRIX <ul><li>STRENGTHS </li></ul><ul><li>Brand </li></ul><ul><li>Strong solvency & financial stability. </li></ul><ul><li>Growing </li></ul>
  • 16.  
  • 17.  
  • 18.  
  • 19.  
  • 20. <ul><li>Demographic </li></ul><ul><li>Focus on growing share in Metropolitans and Tier 1 Cities </li></ul><ul><li>Focus on developing Share in Tier 2 and Tier 3 Cities </li></ul>SEGMENTATION TARGETING & POSITIONING <ul><li>Lifestyle </li></ul><ul><li>Better Customer Service </li></ul><ul><li>Better investment and returns </li></ul><ul><li>Income </li></ul><ul><li>< 1,00,000 </li></ul><ul><li>1,00,000-5,00,000 </li></ul><ul><li>5,00,000 > </li></ul><ul><li>Age </li></ul><ul><li>Married and starting a Family </li></ul><ul><li>Middle Age </li></ul><ul><li>Retirement </li></ul>
  • 21. INFOSYS WIN THE FLAT WORLD HOW Do WE GET THERE? STEP - 3
  • 22. 8 p’s of marketing mix 8 p’s
  • 23. PRODUCT General Insurance Motor Insurance Help Wife Policy Home protector Policy Shop Keeper Policy Marine Policy Fire Policy Car Insurance Student Medical Insurance Travel Insurance
  • 24. <ul><li>ULIP ( Unit Link Insurance Policy) </li></ul><ul><li>Endowment Plan </li></ul><ul><li>Health Insurance </li></ul><ul><li>Protection plan </li></ul><ul><li>Saving and Investment plan </li></ul><ul><li>Retirement Plan </li></ul><ul><li>Child Plan </li></ul><ul><li>Health + Wealth Plan </li></ul>PRODUCT ( Contd.) Reliance Life Insurance Products
  • 25. PLACE <ul><li>ALREADY DONE:- </li></ul><ul><li>HIGH COVERAGE IN SOUTH INDIA </li></ul><ul><li>METROPOLITIAN CITIES </li></ul><ul><li>FUTURE PLANS:- </li></ul><ul><li>TO COVER SUB URBAN INDIA AND RURAL INDIA </li></ul><ul><li>WIDE EXPANSION OF 1200 TO 1500 STORES </li></ul>
  • 26. PRICE <ul><li>Pricing is done on the basis of case to case bases. </li></ul><ul><li>Low Cost Low Risk Product For Rural Market and Micro Finance </li></ul><ul><li>Interest charged for defaulting the payment of premium and credit facility. </li></ul><ul><li>Commission charged for under writing and consulting activities. </li></ul><ul><li>Our pricing of the premier rate under life insurance are effected by– </li></ul><ul><li>Mortality </li></ul><ul><li>Expenses </li></ul><ul><li>Interest </li></ul><ul><li>De tariff by IRDA will bring more competition </li></ul>
  • 27. PROMOTION <ul><li>For Rural and Suburban market we want to use Street shows and play as tool to promote our Brand and increase awareness </li></ul><ul><li>For Urban markets we will use help and resources our other companies to increase market depth and reach </li></ul><ul><li>Mobinsure already in place </li></ul><ul><li>We will not Hard sell our product but instead have a Policy of subtle persuasion for which even our agents will be trained </li></ul><ul><li>Use of Media and Entertainment industry to highlight our Salient Features </li></ul>
  • 28. PEOPLE & PROCESS CEO COO CHANNEL HEADS REGIONAL HEADS REGIONAL HEADS REGIONAL HEADS BRANCH MANAGERS BRANCH MANAGERS BRANCH MANAGERS SALES MANAGER SALES MANGER SALES MANAGER AGENT AGENT AGENT AGENT AGENT AGENT AGENT AGENT AGENT
  • 29. PEOPLE & PROCESS <ul><li>Claim Settlement Speedy and Efficient </li></ul><ul><li>Focus on Agents as they are single most important part of process by effective training </li></ul><ul><li>One Stop Shop for customer at our Super stores </li></ul><ul><li>Well Trained Agent with Fully equipped Comprehensive Information Broachers at standby to respond at early notice </li></ul><ul><li>Sales Manager with full Local Knowledge and depth of market </li></ul>
  • 30. Physical Evidence <ul><li>All Branches and Regional Offices </li></ul><ul><li>are connected with Network and MIS System </li></ul><ul><li>We have been Awarded </li></ul><ul><li>ISO 9001:2000 Process Rating </li></ul><ul><li>Claim Process Also Streamlined </li></ul><ul><li>One Stop shops- SUPER STORES </li></ul><ul><li>New upcoming offices in116 Cities </li></ul><ul><li>Customer Care centers </li></ul><ul><li>all over different Regions </li></ul>
  • 31. PRODUCTIVITY

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