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  • 2. Ahmedabad, Bangalore, Chandigarh, Chennai, Coimbatore, Hyderabad, Indore, Jaipur, Jamshedpur, Kochi, Kolkata, Lucknow, Mumbai, Nagpur, New Delhi, and PuneOffices will be shortly opened in Ahmedabad, Indore, Nagpur, ChandigarhCochin, and Coimbatore.

Microsoft Microsoft Presentation Transcript

  • INDIA
  • Where Are
    We NOW..??
  • Introduction
    Bill Gates (Chairman of Microsoft Corporation)
    Ravi Venkatesan, chairman of Microsoft India
    Microsoft entered India in 1990.
    Microsoft currently has offices in 16 cities.
    Microsoft in India employs about 5000 people.
    Rank 36 in fortune 500 in 2010
  • Financial Analysis
  • Competition in hardware
    Mobiles
    Peripherals
    Competition in software
    OS
    Browsers
    Games
    Competition analysis
  • MOBILE
    Microsoft
    Competitiors
  • PERIPHERALS
    Microsoft
    Competitors
  • OPERATINGSYSTEM
    Microsoft
    Competitors
  • BROWSERS
    Microsoft & Competitors
  • GAMING
    Microsoft
    Competitors
  • GAMING
  • BCG MATRIX
    high
    MARKET GROWTH
    LOW
    high
    LOW
    MARKET SHARE
  • PEST ANALYSIS
    P
    E
    Political :
    Political
    Economical
    S
    T
    Social
    Technology
  • PEST ANALYSIS
    P
    E
    Economical :
    Political
    Economical
    S
    T
    Social
    Technology
  • PEST ANALYSIS
    P
    E
    Social :
    Political
    Economical
    S
    T
    Social
    Technology
  • PEST ANALYSIS
    P
    E
    Technological :
    Political
    Economical
    S
    T
    Social
    Technology
  • PORTER’s 5 Force model
    Supplier
    Power
    Threat of
    New entry
    Competitive
    Rivalry
    Buyer
    Power
    Threat of
    Substitute
  • Supplier Power
    • No of players available is Less.
    • Power is high where brand is powerful.
    • Possibility of integrating backwards.
    LOW
  • Threat of New Entry
    • Switching cost.
    • Capital requirement.
    • Infrastructure.
    • Government policies.
    • Skilled man force
    LOW
  • Buyer Power
    • Number of substitute available.
    • Large number of users.
    • Pressure from buyers.
    • Large part of the revenue.
    HIGH
  • Threat of Substitute
    • Number of substitute available in the market.
    • Buyers propensity.
    • Substitute product quality.
    HIGH
  • Competitive Rivalry
    • Apple
    • Linux
    • Ubuntu
    • Intex
    • Logitech
    • Google
    • Others
    HIGH
  • SWOT ANALYSIS
    S
    T
    R
    E
    N
    G
    T
    H
    • Brand name.
    • Skilled manpower.
    • Delivery capability and client satisfaction.
    • Strong financial muscle.
    • Competitive pricing.
    • User friendly softwares.
  • SWOT ANALYSIS
    WE
    A
    K
    N
    E
    S
    S
    • Falling sales of Microsoft
    • Dependency on hardware
    • Unsecured OS (as compared to linux)
    • Not much expanded market
    • Expensive software
    • Dependency on other retail outlets
  • SWOT ANALYSIS
    O
    PP
    OR
    TU
    NI
    T
    Y
    • Expansion in same sector.
    • Enter into new sectors.
    • Increasing number of working age people.
    • Increasing awareness.
  • SWOT ANALYSIS
    T
    H
    R E A
    T S
    • Piracy.
    • Competition by local market.
    • Entry of big names in Indian market.
    • High exchange rate.
    • Fast changing technology
  • Where We Want To Be..??
  • S
    O
    Strategy
    T
    • Skilled manpower
    • Brand name
    • Expand our network
    • Open new outlets
    O
    • Strong financial muscle
    • Investment in new sector
    W
    S
    • User friendly
    • Growing awareness.
    • Launch campaigns in remote areas and semi urban areas.
  • S
    T
    Strategy
    T
    • Brand name
    • Client satisfaction
    • Open new outlets
    O
    • Huge capital
    • Piracy
    • Anti pirated software
    W
    S
    • Skilled manpower
    • Fast changin tech
    • Rigorous training to man force.
  • T
    W
    T
    Strategy
    O
    • Falling sales
    • Piracy
    • Launch anti piracy awareness programs
    W
    • Expensive software
    • High exchange rate
    • Extend updation period upto 1yr
    S
  • T
    W
    O
    Strategy
    O
    • Dependency on hardware.
    • Expansion of sector
    • Production of hardware.
    W
    S
  • SEGMENTATION
    TARGETING
    TARGETING
    POSITIONING
  • SEGMENTATION
  • DEMOGRAPHIC
    AGE
    Games and Educational softwares for children.
    .
    OCCUPATIONAL
    Business class softwares for professionals and technical.
    EDUCATION
    Educational softwares
  • GEOGRAPHICAL
    REGION
    Globally present in all the countries.
  • TARGETING
  • EDUCATIONAL SECTOR
    Schools, colleges, Institutes etc.
    BUSINESS SECTOR
    Large firms, medium and small firms
    SERVICE SECTOR
    E- governance
  • INNOVATIVE TARGETING
    Target rural sector and awareness regarding
  • POSITIONING
    TECHNOLOGY
    HIGH
    HIGH
    INNOVATION
    PRICE
    TIME
  • HOW WE
    WILL REACH
    THERE…??
  • 7 P’s
    Physical
    Evidence
    Product
    Marketing
    Mix
    Process
    People
    Place
    Price
    Promotion
  • EXISTING PRODUCTS
  • UPCOMING PRODUCTS
  • PRICING
    15% OFF- Windows 7 professional upgrade
    30% discount-security products
    15% off- take advantage of great opportunity!
    Microsoft’s latest pricing: Buy office 2007 now; and get office 2010 for free
    Bundling….
    Free updation
  • PLACE
  • PROMOTION
  • PROCESS
    Buy
    Original
    S/W
    Internet
    Mobile
    Retail Store
  • PHYSICAL EVIDENCE
  • PEOPLE
    Ravi Venkatesan
    chairman
    Dr. P Anandan
    Managing director
    Saashikumar
    General manager
    JaspreetBindra
    Regional director
    SriniKoppolu
    Vice chairman