Introduction Bill Gates (Chairman of Microsoft Corporation) Ravi Venkatesan, chairman of Microsoft India Microsoft entered India in 1990. Microsoft currently has offices in 16 cities. Microsoft in India employs about 5000 people. Rank 36 in fortune 500 in 2010
Competition in hardware Mobiles Peripherals Competition in software OS Browsers Games Competition analysis
MOBILE Microsoft Competitiors
PERIPHERALS Microsoft Competitors
OPERATINGSYSTEM Microsoft Competitors
BROWSERS Microsoft & Competitors
GAMING Microsoft Competitors
BCG MATRIX high MARKET GROWTH LOW high LOW MARKET SHARE
PEST ANALYSIS P E Political : Political Economical S T Social Technology
PEST ANALYSIS P E Economical : Political Economical S T Social Technology
PEST ANALYSIS P E Social : Political Economical S T Social Technology
PEST ANALYSIS P E Technological : Political Economical S T Social Technology
PORTER’s 5 Force model Supplier Power Threat of New entry Competitive Rivalry Buyer Power Threat of Substitute
No of players available is Less.
Power is high where brand is powerful.
Possibility of integrating backwards.
Threat of New Entry
Skilled man force
Number of substitute available.
Large number of users.
Pressure from buyers.
Large part of the revenue.
Threat of Substitute
Number of substitute available in the market.
Substitute product quality.
SWOT ANALYSIS S T R E N G T H
Delivery capability and client satisfaction.
Strong financial muscle.
User friendly softwares.
SWOT ANALYSIS WE A K N E S S
Falling sales of Microsoft
Dependency on hardware
Unsecured OS (as compared to linux)
Not much expanded market
Dependency on other retail outlets
SWOT ANALYSIS O PP OR TU NI T Y
Expansion in same sector.
Enter into new sectors.
Increasing number of working age people.
SWOT ANALYSIS T H R E A T S
Competition by local market.
Entry of big names in Indian market.
High exchange rate.
Fast changing technology
Where We Want To Be..??
S O Strategy T
Expand our network
Open new outlets
Strong financial muscle
Investment in new sector
Launch campaigns in remote areas and semi urban areas.
S T Strategy T
Open new outlets
Anti pirated software
Fast changin tech
Rigorous training to man force.
T W T Strategy O
Launch anti piracy awareness programs
High exchange rate
Extend updation period upto 1yr
T W O Strategy O
Dependency on hardware.
Expansion of sector
Production of hardware.
SEGMENTATION TARGETING TARGETING POSITIONING
DEMOGRAPHIC AGE Games and Educational softwares for children. . OCCUPATIONAL Business class softwares for professionals and technical. EDUCATION Educational softwares
GEOGRAPHICAL REGION Globally present in all the countries.
EDUCATIONAL SECTOR Schools, colleges, Institutes etc. BUSINESS SECTOR Large firms, medium and small firms SERVICE SECTOR E- governance
INNOVATIVE TARGETING Target rural sector and awareness regarding
POSITIONING TECHNOLOGY HIGH HIGH INNOVATION PRICE TIME
HOW WE WILL REACH THERE…??
7 P’s Physical Evidence Product Marketing Mix Process People Place Price Promotion
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PROCESS Buy Original S/W Internet Mobile Retail Store
PEOPLE Ravi Venkatesan chairman Dr. P Anandan Managing director Saashikumar General manager JaspreetBindra Regional director SriniKoppolu Vice chairman