Microsoft

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  • 2. Ahmedabad, Bangalore, Chandigarh, Chennai, Coimbatore, Hyderabad, Indore, Jaipur, Jamshedpur, Kochi, Kolkata, Lucknow, Mumbai, Nagpur, New Delhi, and PuneOffices will be shortly opened in Ahmedabad, Indore, Nagpur, ChandigarhCochin, and Coimbatore.
  • Microsoft

    1. 1. INDIA<br />
    2. 2. Where Are <br />We NOW..??<br />
    3. 3. Introduction<br />Bill Gates (Chairman of Microsoft Corporation)<br />Ravi Venkatesan, chairman of Microsoft India<br />Microsoft entered India in 1990.<br />Microsoft currently has offices in 16 cities.<br />Microsoft in India employs about 5000 people. <br />Rank 36 in fortune 500 in 2010<br />
    4. 4. Financial Analysis<br />
    5. 5. Competition in hardware<br />Mobiles<br />Peripherals<br />Competition in software<br />OS<br />Browsers<br />Games<br />Competition analysis<br />
    6. 6. MOBILE<br />Microsoft <br />Competitiors<br />
    7. 7. PERIPHERALS<br />Microsoft <br />Competitors<br />
    8. 8. OPERATINGSYSTEM<br />Microsoft <br />Competitors<br />
    9. 9.
    10. 10. BROWSERS<br />Microsoft & Competitors <br />
    11. 11. GAMING<br />Microsoft <br />Competitors<br />
    12. 12. GAMING<br />
    13. 13. BCG MATRIX<br />high<br />MARKET GROWTH<br />LOW<br />high<br />LOW<br />MARKET SHARE<br />
    14. 14. PEST ANALYSIS<br />P<br />E<br />Political :<br />Political<br />Economical<br />S<br />T<br />Social<br />Technology<br />
    15. 15. PEST ANALYSIS<br />P<br />E<br />Economical :<br />Political<br />Economical<br />S<br />T<br />Social<br />Technology<br />
    16. 16. PEST ANALYSIS<br />P<br />E<br />Social :<br />Political<br />Economical<br />S<br />T<br />Social<br />Technology<br />
    17. 17. PEST ANALYSIS<br />P<br />E<br />Technological :<br />Political<br />Economical<br />S<br />T<br />Social<br />Technology<br />
    18. 18. PORTER’s 5 Force model<br />Supplier <br />Power<br />Threat of <br />New entry<br />Competitive <br />Rivalry<br />Buyer<br /> Power<br />Threat of <br />Substitute<br />
    19. 19. Supplier Power<br /><ul><li> No of players available is Less.
    20. 20. Power is high where brand is powerful.
    21. 21. Possibility of integrating backwards.</li></ul>LOW<br />
    22. 22. Threat of New Entry<br /><ul><li> Switching cost.
    23. 23. Capital requirement.
    24. 24. Infrastructure.
    25. 25. Government policies.
    26. 26. Skilled man force </li></ul>LOW<br />
    27. 27. Buyer Power<br /><ul><li>Number of substitute available.
    28. 28. Large number of users.
    29. 29. Pressure from buyers.
    30. 30. Large part of the revenue.</li></ul>HIGH<br />
    31. 31. Threat of Substitute<br /><ul><li> Number of substitute available in the market.
    32. 32. Buyers propensity.
    33. 33. Substitute product quality. </li></ul>HIGH<br />
    34. 34. Competitive Rivalry<br /><ul><li> Apple
    35. 35. Linux
    36. 36. Ubuntu
    37. 37. Intex
    38. 38. Logitech
    39. 39. Google
    40. 40. Others</li></ul>HIGH<br />
    41. 41. SWOT ANALYSIS<br />S<br />T<br />R<br />E<br />N<br />G<br />T<br />H<br /><ul><li> Brand name.
    42. 42. Skilled manpower.
    43. 43. Delivery capability and client satisfaction.
    44. 44. Strong financial muscle.
    45. 45. Competitive pricing.
    46. 46. User friendly softwares.</li></li></ul><li>SWOT ANALYSIS<br />WE<br />A<br />K<br />N<br />E<br />S<br />S<br /><ul><li> Falling sales of Microsoft
    47. 47. Dependency on hardware
    48. 48. Unsecured OS (as compared to linux)
    49. 49. Not much expanded market
    50. 50. Expensive software
    51. 51. Dependency on other retail outlets</li></li></ul><li>SWOT ANALYSIS<br />O<br />PP<br />OR<br />TU<br />NI<br />T<br />Y<br /><ul><li> Expansion in same sector.
    52. 52. Enter into new sectors.
    53. 53. Increasing number of working age people.
    54. 54. Increasing awareness.</li></li></ul><li>SWOT ANALYSIS<br />T<br />H <br />R E A<br />T S<br /><ul><li> Piracy.
    55. 55. Competition by local market.
    56. 56. Entry of big names in Indian market.
    57. 57. High exchange rate.
    58. 58. Fast changing technology</li></li></ul><li>Where We Want To Be..??<br />
    59. 59. S<br />O<br />Strategy<br />T<br /><ul><li> Skilled manpower
    60. 60. Brand name
    61. 61. Expand our network
    62. 62. Open new outlets</li></ul>O<br /><ul><li> Strong financial muscle
    63. 63. Investment in new sector</li></ul>W<br />S<br /><ul><li> User friendly
    64. 64. Growing awareness.
    65. 65. Launch campaigns in remote areas and semi urban areas.</li></li></ul><li>S<br />T<br />Strategy<br />T<br /><ul><li> Brand name
    66. 66. Client satisfaction
    67. 67. Open new outlets</li></ul>O<br /><ul><li> Huge capital
    68. 68. Piracy
    69. 69. Anti pirated software</li></ul>W<br />S<br /><ul><li> Skilled manpower
    70. 70. Fast changin tech
    71. 71. Rigorous training to man force.</li></li></ul><li>T<br />W<br />T<br />Strategy<br />O<br /><ul><li> Falling sales
    72. 72. Piracy
    73. 73. Launch anti piracy awareness programs</li></ul>W<br /><ul><li> Expensive software
    74. 74. High exchange rate
    75. 75. Extend updation period upto 1yr</li></ul>S<br />
    76. 76. T<br />W<br />O<br />Strategy<br />O<br /><ul><li> Dependency on hardware.
    77. 77. Expansion of sector
    78. 78. Production of hardware.</li></ul>W<br />S<br />
    79. 79. SEGMENTATION<br />TARGETING<br />TARGETING<br />POSITIONING<br />
    80. 80. SEGMENTATION<br />
    81. 81. DEMOGRAPHIC<br />AGE<br />Games and Educational softwares for children.<br />.<br />OCCUPATIONAL<br />Business class softwares for professionals and technical.<br />EDUCATION<br /> Educational softwares<br />
    82. 82. GEOGRAPHICAL<br />REGION<br />Globally present in all the countries.<br />
    83. 83. TARGETING<br />
    84. 84. EDUCATIONAL SECTOR <br />Schools, colleges, Institutes etc.<br />BUSINESS SECTOR <br />Large firms, medium and small firms<br />SERVICE SECTOR<br />E- governance<br />
    85. 85. INNOVATIVE TARGETING<br />Target rural sector and awareness regarding <br />
    86. 86. POSITIONING<br />TECHNOLOGY<br />HIGH<br />HIGH<br />INNOVATION<br />PRICE<br />TIME<br />
    87. 87. HOW WE <br />WILL REACH <br />THERE…??<br />
    88. 88. 7 P’s<br />Physical<br />Evidence<br />Product<br />Marketing <br />Mix<br />Process<br />People<br />Place<br />Price<br />Promotion<br />
    89. 89. EXISTING PRODUCTS<br />
    90. 90. UPCOMING PRODUCTS<br />
    91. 91. PRICING<br />15% OFF- Windows 7 professional upgrade<br />30% discount-security products<br />15% off- take advantage of great opportunity!<br />Microsoft’s latest pricing: Buy office 2007 now; and get office 2010 for free<br />Bundling….<br />Free updation<br />
    92. 92. PLACE<br />
    93. 93. PROMOTION<br />
    94. 94. PROCESS<br />Buy<br /> Original <br />S/W<br />Internet<br />Mobile<br />Retail Store<br />
    95. 95. PHYSICAL EVIDENCE<br />
    96. 96. PEOPLE<br />Ravi Venkatesan<br />chairman<br />Dr. P Anandan<br />Managing director<br />Saashikumar<br />General manager<br />JaspreetBindra<br />Regional director<br />SriniKoppolu<br />Vice chairman<br />

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