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We  help you buy <br />A TATA ENTERPRISE<br />EXISTING ORGANISATION<br /><ul><li>First national, specialist retail chain :...
Technical and strategic support : Woolworth
Promoted by : Infiniti Retail Ltd (100% subsidiary of Tata Sons)
6,000products, 180brands, 8categories, 50stores</li></li></ul><li>We  help you buy <br />A TATA ENTERPRISE<br />EXISTING O...
We  help you buy <br />A TATA ENTERPRISE<br />OBJECTIVES<br />Focus : understanding customer’s need and meeting them  in a...
We  help you buy <br />A TATA ENTERPRISE<br />RETAIL SCENARIO IN INDIA<br />Indian Consumer Durable electronic market is e...
We  help you buy <br />A TATA ENTERPRISE<br />OUR MAJOR COMPETITORS<br />
We  help you buy <br />A TATA ENTERPRISE<br />COMPETITION<br />CROMA is covering 18%  in terms of market share in retail s...
Home Entertainment<br />We  help you buy <br />A TATA ENTERPRISE<br />Computers & Laptops<br />Communication<br />Large Ap...
 TV LCD
 Home Theatre
 Audio System
 DVD/VCD
 MP3 Players
 IPOD Docks
 Audio Accessories
PDA’s
Mobiles Phones
 Mobile Accessories
 Fixed Phones
  Cordless
 Bluetooth
 Split Air Conditioner
 Window Air Conditioner
 Refrigerators
 Washing Machines
 Dish Washers
 Dryers
 Kitchen Appliances
 Vaccum Cleaners
 Irons
Lightening
 Personal care
Notebooks
Desktops
LCD Monitors
Printers and Office solutions
Storage Media
Webcam
Input Devices
Softwares
Networking devices</li></li></ul><li>We  help you buy <br />A TATA ENTERPRISE<br />OUR MAJOR SELLING  PODUCTS <br />Major ...
We  help you buy <br />A TATA ENTERPRISE<br />Brands Associated With Us<br />
We  help you buy <br />A TATA ENTERPRISE<br />PRODUCT STRATEGY<br />
We  help you buy <br />A TATA ENTERPRISE<br />PRODUCT STRATEGY<br />NEW ARRIVALS<br />IN THE NEAREST CROMA STORE AROUND YO...
We  help you buy <br />A TATA ENTERPRISE<br />OTHER NEW ARRIVALS IN LINE<br />CROMA 3D LED TELEVISION<br />
We  help you buy <br />A TATA ENTERPRISE<br />OTHER NEW ARRIVALS IN LINE<br />MICROMAX ANDROID BASED SMARTPHONES :<br />Mi...
We  help you buy <br />A TATA ENTERPRISE<br />PLACE  STRATEGY<br />
We  help you buy <br />A TATA ENTERPRISE<br />Where We Are In India.?<br />Where We Are In India.?<br />MUMBAI          : ...
We  help you buy <br />A TATA ENTERPRISE<br />FUTURE SITES<br />NEW PLACE STRATEGY<br />More Tier 1 Cities and Tier 2 Citi...
We  help you buy <br />A TATA ENTERPRISE<br />     ZIP CENTERS<br />Opening small Croma zip stores  basically on the airpo...
We  help you buy <br />A TATA ENTERPRISE<br />DISTRIBUTION CENTER<br />HUB & SPOKE MODEL :<br />In this model, the store c...
We  help you buy <br />A TATA ENTERPRISE<br />PRICE  STRATEGY<br />
We  help you buy <br />A TATA ENTERPRISE<br />EXISTING PRICING<br /><ul><li>Value pricing
Promotional pricing
Low interest financing
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  1. 1. We help you buy <br />A TATA ENTERPRISE<br />EXISTING ORGANISATION<br /><ul><li>First national, specialist retail chain : consumer electronics and durables.
  2. 2. Technical and strategic support : Woolworth
  3. 3. Promoted by : Infiniti Retail Ltd (100% subsidiary of Tata Sons)
  4. 4. 6,000products, 180brands, 8categories, 50stores</li></li></ul><li>We help you buy <br />A TATA ENTERPRISE<br />EXISTING ORGANISATION<br />
  5. 5. We help you buy <br />A TATA ENTERPRISE<br />OBJECTIVES<br />Focus : understanding customer’s need and meeting them in a delightful manner. <br />By march 2012 : aiming 75 more megastores across India.<br />Market Penetration : Also targeting small cities such as Chandigarh, Amritsar, Jalandhar, Mysore, Mangalore. <br />Commitment : Providing unmatched shopping experience.<br />
  6. 6. We help you buy <br />A TATA ENTERPRISE<br />RETAIL SCENARIO IN INDIA<br />Indian Consumer Durable electronic market is estimated to be around Rs. 80,000 crore.<br /> Expected growth of 10-12 % this year.<br />Consumer Durable and Electronic contributing a decent part to retail industry in India.<br />
  7. 7. We help you buy <br />A TATA ENTERPRISE<br />OUR MAJOR COMPETITORS<br />
  8. 8. We help you buy <br />A TATA ENTERPRISE<br />COMPETITION<br />CROMA is covering 18% in terms of market share in retail sector of consumer durable and electronic segment.<br />The biggest competitor in this eZONE is capturing 37% of the market.<br />NEXT goes with 27% in the market and is been 2nd biggest challenge to be look forward by CROMA.<br />RELIANCE DIGITAL capturing 13% in retailing of electronics segment.<br />OTHERS contributing 5 % to the retail sector.<br />
  9. 9. Home Entertainment<br />We help you buy <br />A TATA ENTERPRISE<br />Computers & Laptops<br />Communication<br />Large Appliances<br />Small Appliances<br /> PRODUCT MIX<br /><ul><li> TV Plasma
  10. 10. TV LCD
  11. 11. Home Theatre
  12. 12. Audio System
  13. 13. DVD/VCD
  14. 14. MP3 Players
  15. 15. IPOD Docks
  16. 16. Audio Accessories
  17. 17. PDA’s
  18. 18. Mobiles Phones
  19. 19. Mobile Accessories
  20. 20. Fixed Phones
  21. 21. Cordless
  22. 22. Bluetooth
  23. 23. Split Air Conditioner
  24. 24. Window Air Conditioner
  25. 25. Refrigerators
  26. 26. Washing Machines
  27. 27. Dish Washers
  28. 28. Dryers
  29. 29. Kitchen Appliances
  30. 30. Vaccum Cleaners
  31. 31. Irons
  32. 32. Lightening
  33. 33. Personal care
  34. 34. Notebooks
  35. 35. Desktops
  36. 36. LCD Monitors
  37. 37. Printers and Office solutions
  38. 38. Storage Media
  39. 39. Webcam
  40. 40. Input Devices
  41. 41. Softwares
  42. 42. Networking devices</li></li></ul><li>We help you buy <br />A TATA ENTERPRISE<br />OUR MAJOR SELLING PODUCTS <br />Major Products contributing to the sales of CROMA :<br />Colour Televisions<br />Refrigerators<br />Air Conditioners<br />Washing Machine<br />Others : Kitchen appliances,<br /> Gaming Devices,<br /> Computers & Laptops,<br /> Mobiles & Accessories<br /> Etc.<br />
  43. 43. We help you buy <br />A TATA ENTERPRISE<br />Brands Associated With Us<br />
  44. 44. We help you buy <br />A TATA ENTERPRISE<br />PRODUCT STRATEGY<br />
  45. 45. We help you buy <br />A TATA ENTERPRISE<br />PRODUCT STRATEGY<br />NEW ARRIVALS<br />IN THE NEAREST CROMA STORE AROUND YOU VERY SOON<br />
  46. 46. We help you buy <br />A TATA ENTERPRISE<br />OTHER NEW ARRIVALS IN LINE<br />CROMA 3D LED TELEVISION<br />
  47. 47. We help you buy <br />A TATA ENTERPRISE<br />OTHER NEW ARRIVALS IN LINE<br />MICROMAX ANDROID BASED SMARTPHONES :<br />Micromax Android phones is launching in India on 12th November.<br />We would be the first one to Retail the android phones of Micromax in India.<br />Resulting in increasing our product width to a good extent.<br />
  48. 48. We help you buy <br />A TATA ENTERPRISE<br />PLACE STRATEGY<br />
  49. 49. We help you buy <br />A TATA ENTERPRISE<br />Where We Are In India.?<br />Where We Are In India.?<br />MUMBAI : Juhu, Dahisar, Malad,<br /> Santacruz Airport, Vashi<br /> CBD Belapur, Bhayandar<br /> and Mulund.<br />NEW DELHI : New Deepali Chowk,<br /> Rohini, Sahibabad, <br /> Inrapuram.<br />BENGALOORU : Koramangla.<br />PUNE : Hadaspur, Aundh, <br /> Pimpri, and Kothrud.<br />AHMEDABAD : Memnagar and <br /> S.G Highway Junction.<br />SURAT : Ghod Dod Road.<br />AURANGABAD<br />
  50. 50. We help you buy <br />A TATA ENTERPRISE<br />FUTURE SITES<br />NEW PLACE STRATEGY<br />More Tier 1 Cities and Tier 2 Cities :<br />Tier 1 : Kolkata<br /> Chandigarh<br /> Ahmadabad<br />Tier 2 : Lucknow<br /> Dheradhun<br /> Bhopal<br />
  51. 51. We help you buy <br />A TATA ENTERPRISE<br /> ZIP CENTERS<br />Opening small Croma zip stores basically on the airports.<br />Area of 3000 sq.ft. suitable enough to give a feel of croma’s product.<br />With an intent to meet and interact with as many people as they can covering a good market place.<br />
  52. 52. We help you buy <br />A TATA ENTERPRISE<br />DISTRIBUTION CENTER<br />HUB & SPOKE MODEL :<br />In this model, the store chain would expand its stores around its distribution centre's, from where it could supply merchandise to its stores.<br />Example : <br />Bhiwandi near Mumbai take care of supply needs of 11 stores in Mumbai and 3 in Pune.<br />More and more of such Hub & Spoke model can help in solving the problem of distribution and hence expanding the market area.<br />
  53. 53. We help you buy <br />A TATA ENTERPRISE<br />PRICE STRATEGY<br />
  54. 54. We help you buy <br />A TATA ENTERPRISE<br />EXISTING PRICING<br /><ul><li>Value pricing
  55. 55. Promotional pricing
  56. 56. Low interest financing
  57. 57. Psychological discounting
  58. 58. Special event pricing
  59. 59. Differentiated Pricing
  60. 60. Time pricing
  61. 61. Bundling </li></li></ul><li>We help you buy <br />A TATA ENTERPRISE<br />VALUE PRICING<br />Value for your money<br />Best products with most reasonable pricing.<br />Lowest down payments and easy EMI’s.<br />Best discounts and offers.<br />Warranties and guarantees to your most likings.<br />
  62. 62. We help you buy <br />A TATA ENTERPRISE<br />DIFFERENTIAL PRICING<br /> Time Pricing<br />
  63. 63. We help you buy <br />A TATA ENTERPRISE<br /> BUNDLING<br />Bundling serves to the purpose, both of consumer as well as the retailer.<br />Consumer gets value for their money as they find a value product absolutely free, with a product they were buying .<br />Retailer can easily bundle those products which are of least demand and hence, compensate the profit by extra selling of those products which are in demand.<br />
  64. 64. We help you buy <br />A TATA ENTERPRISE<br />PSYCHOLOGICAL PRICING<br />
  65. 65. We help you buy <br />A TATA ENTERPRISE<br /> PRICING STRATEGY<br /> Festivepromotionalpricing<br />
  66. 66. We help you buy <br />A TATA ENTERPRISE<br /> HIGH –LOW PRICING <br />
  67. 67. We help you buy <br />A TATA ENTERPRISE<br />REFERENCE PRICING <br />It uses customer’s frame of reference that is established through previous experience of purchasing the product or high level of information search.<br />
  68. 68. We help you buy <br />A TATA ENTERPRISE<br />PROMOTION STRATEGY<br />
  69. 69. We help you buy <br />A TATA ENTERPRISE<br />EXISTING PROMOTION<br />
  70. 70. We help you buy <br />A TATA ENTERPRISE<br />BELOW LINE PROMOTION<br />
  71. 71. We help you buy <br />A TATA ENTERPRISE<br />BELOW LINE PROMOTION<br />
  72. 72. We help you buy <br />A TATA ENTERPRISE<br />ABOVE LINE PROMOTION<br />
  73. 73. We help you buy <br />A TATA ENTERPRISE<br />ABOVE LINE PROMOTION<br />
  74. 74. We help you buy <br />A TATA ENTERPRISE<br />NEW PROMOTION STRATEGY<br />Social Media Activation<br />Contests and Campaigns :<br />Design and execute monthly contests/campaigns around the brand identity of CROMA to create more passion and gain exposure, building more fans and followers.<br />Push small contests to ignite participation and increase spreading of the word.<br />
  75. 75. We help you buy <br />A TATA ENTERPRISE<br />NEW PROMOTION STRATEGY<br />SUN SET Services<br />In this, we visit our customers place and rectify the problem or any trouble that they are facing because of our product.<br />We assure them that if they call us before 12 in the afternoon, we will be there rectifying the problem before actually the sun set i.e., before 6 in evening.<br />Our customer’s trouble is our pain and hence, we aim at solving issues before the source of energy sets.<br />
  76. 76. We help you buy <br />A TATA ENTERPRISE<br />NEW PROMOTION STRATEGY<br />E-Commerce<br />Create a customer support website<br />We will create a customer support website where people can submit their queries, ideas, advices, and get the knowledge of the products sitting back from their home. <br />SAMPLE :<br />www.cromasupport.com<br />There will be a toll free number providing support to customers queries and feedbacks. Our executives will be supporting and available on weekends also. Providing 12*7 support to our customers. <br />
  77. 77. We help you buy <br />A TATA ENTERPRISE<br />MARKET COMMUNICATIONSTRATEGY<br />
  78. 78. We help you buy <br />A TATA ENTERPRISE<br /> MARKET COMMUNICATION STRATEGY<br />Advertising<br />TV Advertisement:- <br />Use umbrella advertising. All products of Croma and other sponsors in one TV advertisement.<br />Radio Advertisement:-<br />The offers and discounts on products will be announce by radio jockey on primetime.<br />
  79. 79. We help you buy <br />A TATA ENTERPRISE<br /> MARKET COMMUNICATION STRATEGY<br />Board Holdings<br />Put hording boards on the roadside.<br />Motion advertisement will be there on roadside.<br />
  80. 80. We help you buy <br />A TATA ENTERPRISE<br /> MARKET COMMUNICATION STRATEGY<br />Brochures and Booklets:<br />To make people more aware of what’s going with croma, regular supply of brochures and booklets will be taken care of.<br />
  81. 81. We help you buy <br />A TATA ENTERPRISE<br /> MARKET COMMUNICATION STRATEGY<br />Gift Cards and Coupons:<br />Several types of coupon<br />and gift schemes will start for different occasion keeping customers puzzle and interested.<br />
  82. 82. We help you buy <br />A TATA ENTERPRISE<br /> MARKET COMMUNICATION STRATEGY<br />Speeches and Trade shows:<br />Speeches and the wishes on festivals, national events will be telecast on the TV and radios. Doing trade shows on roadsides or metro stations. <br />
  83. 83. We help you buy <br />A TATA ENTERPRISE<br /> MARKET COMMUNICATION STRATEGY<br />Online Contests and games<br />Online games and contests will be held on regular basis and the winner will be boost with heavy discount on any product they plan to buy from croma.<br />Supported by some trip as a face of the month, promoting the gaming zone at croma.<br />These contest will take part online with the help of social networking websites like Facebook, Orkut, Twitter etc. <br />
  84. 84. We help you buy <br />A TATA ENTERPRISE<br /> MARKET COMMUNICATION STRATEGY<br />Sponsor events and Games :<br />Croma will sponsor events and games in the future. Croma is eying some contract with a sports channel as a new investment.<br />
  85. 85. We help you buy <br />A TATA ENTERPRISE<br /> BRANDING STRATEGY<br />
  86. 86. We help you buy <br />A TATA ENTERPRISE<br /> BRANDING <br />Branding is not about getting your target market to choose you over the competition, but it is about getting your prospectus to see you as the only one that provide a solution to their problem.<br />
  87. 87. We help you buy <br />A TATA ENTERPRISE<br />CROMA’S BRANDING OBJECTIVE<br /><ul><li>Delivers the message clearly
  88. 88. Confirms your credibility
  89. 89. Connects your target prospectus
  90. 90. Maintain users loyalty</li></li></ul><li>We help you buy <br />A TATA ENTERPRISE<br />BRANDING STRATEGY <br />
  91. 91. We help you buy <br />A TATA ENTERPRISE<br />BRANDING BARRIERS <br />
  92. 92. We help you buy <br />A TATA ENTERPRISE<br /> BRANDING <br />SOCIALMEDIAPRESENCEhasprovedtobeSUCCESSFULSTRATEGYinengagingtheirfansandfollowersandconvertingthemintobuyersandsellers<br />
  93. 93. We help you buy <br />A TATA ENTERPRISE<br /> BRANDING STRATEGY <br />Take inventory of your social media arsenal<br />WordPress<br />Blogger<br />LinkedIn<br />Facebook<br />Twitter<br />Flickr<br />Friendfeed<br />YouTube<br />SlideShare<br />
  94. 94. We help you buy <br />A TATA ENTERPRISE<br /> BRANDING <br />Tips & Contests for FB fans<br />
  95. 95. We help you buy <br />A TATA ENTERPRISE<br /> BRANDING <br />
  96. 96. We help you buy <br />A TATA ENTERPRISE<br /> BRANDING <br />Youtube an place where fans can find their perfect product by filling in a few details<br />
  97. 97. We help you buy <br />A TATA ENTERPRISE<br />LOGO & PUNCH LINE<br /> CURRENT LOGO<br /> UPCOMING LOGO<br />CrOmA<br />NEW PUNCH LINE<br />OLD PUNCH LINE<br />“ We Help You Buy”<br />‘’Look for all, search for best’’<br />
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