Comparative analysis of different hotels  itc, marriott, hyatt n le meridien
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Comparative analysis of different hotels itc, marriott, hyatt n le meridien






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Comparative analysis of different hotels  itc, marriott, hyatt n le meridien Comparative analysis of different hotels itc, marriott, hyatt n le meridien Presentation Transcript

  • Hospitality SectorTaj Hotels, ITC Hotels,Marriott And LE Méridien .Prepared by:- Kshama ChopraMansi ChughGagandeep SinghAnuj Diwakar
  • TAJ HOTELS The Indian Hotels Company is the parent company of TajHotels Resorts and Palaces. It was founded by Jamsetji.N.Tata on December 16,1903. Currently the Taj Hotels Resorts and Palaces comprises 57hotels at 40 locations across India. The Taj Hotels are categorized as luxury , leisure and businesshotels. They offer well-appointed rooms, telecommunicationfacilities, efficient service , speciality restaurants andconference facilities etc.
  • ITC HOTELS Launched on October 8, 1975 Over 100 hotels in more than 90 destinations Hosted world leaders from across the world Concept of branded accommodation Branded cuisine
  • MARRIOT Founded by J. Willard Marriott in 1927. 3,150 lodging properties located in the United States and 68other countries and territories. Operations are grouped into five business segments. Marriott International was formed in 1992. Announced plans to add over 600 hotel properties by 2015.
  • Le Méridien Established in 1972 by Air France. Headquartered in the United Kingdom. More than 120 hotels in over 50 countries worldwide. Owned by Starwood Hotels & Resorts Worldwide.
  • USE OF GLOBAL BUSINESSMANAGEMENT Analyse international strategies adopted. Driving factors towards a particular country. Risk involved. Future perspective. Analyse case studies.
  • USE OF MARKETINGMANAGEMENT Marketing strategies being followed. 7 p’s of marketing SWOT analysis
  • USE OF QUANTITATIVETECHNIQUES Quantitative techniques being followed.-descriptive statistics-regression analysis-time-series analysis-input-output analysis
  • USE OF ACCOUNTING Accounting system being followed. Comparing financial statements. Preparing common size and comparative statements. Calculating ratios and analysing them. Prepare cash flow and fund flow statements.
  • USE OF INFORMATIONTECHNOLOGY Information technology tools used. Impact of technological changes. How IT has made operations easy? The IT system followed. IT being used as a tool for promotion.
  • USE OF ECONOMICS Impact on the performance (revenue) of chosensector/company due to change in technology, foreigninvestment and Government Policies. Major Mergers, collaborations or Takeovers that havetaken place in the companies. Impact of change in the National Income on the growth ofthe sector/ company. Nature of competition.
  • RESEARCH METHODOLOGY We will be using two different methods of data collection:-1) Primary data- questionnaire.- interview.2) Secondary data- journals- internet- magazines We will be analysing the data on the basis of the datacollected and will interpret the results thereof.