Social networking tools as public representations of a scientist
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Social networking tools as public representations of a scientist

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The web has revolutionized the manner by which we can represent ourselves online by providing us the ability to exposure our data, experiences and skills online via blogs, wikis and other ...

The web has revolutionized the manner by which we can represent ourselves online by providing us the ability to exposure our data, experiences and skills online via blogs, wikis and other crowdsourcing venues. As a result it is possible to contribute to the community while developing a social profile as a scientist. At present many scientists are still measured by their contributions using the classical method of citation statistics and a number of freely available online tools are now available for scientists to manage their profile. This presentation will provide an overview of tools including Google Scholar Citations and Microsoft Academic Search and will discuss how these are and other tools, when integrated with the ORCID identifier, may more fully recognize the collective contributions to science. I will also discuss how an increasingly public view of us as scientists online will likely contribute to our reputation above and beyond citations.

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Social networking tools as public representations of a scientist Social networking tools as public representations of a scientist Presentation Transcript

  • Social networking tools as public representations of a scientist Antony Williams ACS San Diego March 2012
  • Who am I… A scientist, father, exercise nut, poet, participant in the growing social network of online personae By day I am a scientist/cheminformaticist By night I am an author of blogs, wikis, scientific publications, book chapters and poetry I am the ChemConnector, and many more personalities besides…
  • http://re.vu/AntonyWilliams
  • My signature is too long? Or is it? My email signature looks like this:
  • Scientists are measured by… Impact Citations Papers Patents Funding and increasingly by “Alt-Metrics” – what you say, what you contribute, your data depositions, your code in repositories, your voice in the network, your activities on Facebook (be careful!)
  • Social Networking in Science Career-wise, NOT having a personal presence online is likely already a detriment  Establishing a public profile  Getting on the record  Collaborative Science  Demonstrating a skill set  Measured using alternative metrics  Contributing to the public peer review process
  • The Alt-Metrics Manifesto http://altmetrics.org/manifesto/
  • Enabled by ORCID…
  • Chemistry Social Networking Methods of sharing MY science online include:  Wikis or blogs  Slideshare for presentations  YouTube for videos  Flickr, Wikimedia etc. for images  ChemSpider for chemistry  GoogleDocs for data  Google Scholar Citations for citations  Microsoft Academic Scholar for papers
  • YOU should be a brand… If you are going forth into the social network I recommend a “brand name” that carries throughout the network Search for your “brand name” across Google to see if its taken. If its gone…you’ll know quickly. Choose a unique brand or be yourself, if you can  BRAND: ChemSpiderman, ChemConnector  YOURSELF: egonwillighagen, joergwegner
  • Avatar or Person? It is best early on to choose either a photo of yourself, an image or an avatar that will label you in the social network. You might want multiple… As you participate in the social network you will visually know people by their “graphic”
  • Do you have a Wikipedia reputation? Are you a notable scientist? That’s what it takes to establish a Wikipedia presence for yourself DON’T write your own Wikipedia page! That is self-marketing. You may contribute but someone else should publish and police initially Check the rules for notability on Wikipedia – it is policed very carefully Most of you are still alive….
  • An Interesting Readhttp://tinyurl.com/7e3l6rz
  • Wikipediahttp://en.wikipedia.org/wiki/Antony_John_Williams
  • ScientistsDBhttp://tinyurl.com/7cqylsp
  • ScientistsDB Write your OWN article about yourself on ScientistsDB It is a community-policed site so any comments you write might be challenged/edited. It is “your” page but edited by all An article, once approved by the community, can, in theory, be moved to Wikipedia All content is licensed under standard CC-BY-SA 3.0 licensing provided by Wikipedia
  • Are you in the Blogosphere yet? A blog is your voice – communicate and engage with the community Ask for help, share your skills, develop collaborations, develop your online reputation Blogging, in general, is your most important voice in the social network. DO it frequently, don’t be scared to commit to a position and be honest
  • Blogging Environment Choose a blogging environment – do you want to host or do you want it hosted? Check out Blogger from Google or set up a free account with WordPress. This author uses Wordpress as ChemConnector
  • Are you a-tweeting on Twitter? 140 characters to connect and communicate Use your “brand name” as your label and carry it across your social networking tools. Be the same “brand” on Twitter Greatest value for me – staying informed of things that may interest me – from like-minded people
  • Twitter for ChemConnector
  • Are you LinkedIn Yet? You should be LinkedIn for “career professionals” A place to expose your work history, your skills, your professional interests, your memberships – your profile WILL be watched! Who you are linked to says a lot about who you are. Get Linked to people in your domain. This is about professional relationships rather than friendships. Use FaceBook for friends
  • LinkedInhttp://www.linkedin.com/in/AntonyWilliams
  • Use Social Network LinkedIn Apps Software plugins to integrate your social networking activities directly to LinkedIn For example, expose your Tweeting and your Slideshare presentations directly on LinkedIn. Using plug-ins allows your tweets and presentations to be automagically displayed on LinkedIn
  • Add Applications to LinkedIn
  • Add Applications to LinkedIn
  • LinkedIn Add Publications
  • Ask for Recommendations
  • Are you sharing your slides online? Slideshare to host, expose and share your presentations, publications, posters and videos (subject to copyright you might have transferred!) http://www.slideshare.net/ Register for an account and retain your branding! Keep your online brand consistent
  • Upload and Add Details Edit title, add tags, add “abstract”, choose category Select checkbox for allow/disallow file download
  • From Slideshare Into the Network
  • From Slideshare Into the Network
  • Social Autoshare on SlideShare
  • Uploading Movies To save Movies to Slideshare check formats Powerpoint 2010 allows Save As .. WMV. Conversion can take a long time but means that additional movie generation tools not required!
  • Other Places to Share Videos There are other sites for you to share your videos online as a scientist  YouTube  SciVee  Vimeo
  • YouTube
  • SciVee
  • Vimeo
  • Embedding a Video in Your Blog To Embed the video click on Embed and copy the HTML
  • Expose Photos and Images via Flickr If you use images and photos in talks, and can manage the challenge of choosing appropriate licenses, then Flickr can link you to the network
  • Expose Data and Figures on FigShare
  • Expose Data and Figures on FigShare
  • License your content Your blog, your YouTube video, your Slideshare, presentations, your Flickr photos, all represent your creative work Use licenses to protect and share your work Creative Commons licenses are recommended Be aware of copyright transfer and what rights you give away
  • Share/Manage Your Publications Where do you “manage your publications”? Share your “publication profile” with the community I have my publications as part of my CV on  My Blog  On Mendeley  On Researchgate  On Google Scholar Citations  On Microsoft Academic Search
  • Establish a Mendeley Accounthttp://www.mendeley.com/profiles/antony-williams/
  • Mendeley on iPhonehttp://tinyurl.com/3bv5g5m
  • ResearchGatehttp://www.researchgate.net/profile/Antony_Williams/
  • Microsoft Academic Searchhttp://academic.research.microsoft.com/Author/12789419
  • Microsoft Academic Search
  • Citation Graph
  • My Google Scholar Profile
  • A comparison of Citation Statistics Very different citation statistics between the two platforms
  • Share Science!!! Not Just Yourself If you have time, and the inclination, become a community contributor Share your expertise in the new world of openness  Share your Open Source code  Share your data and your model  Share your Figures  Contribute to Wikis – Wikipedia and others  Become an Open Notebook Scientist
  • ChemSpider SyntheticPages
  • ChemSpider SyntheticPages
  • Deposit, Curate, Annotate Comment on Wikipedia Write articles Deposit compounds, spectra, data Have a scientific presence online – you likely have one anyway… You will be measured
  • My email signature…now..http://about.me/ChemConnector
  • Thank youEmail: williamsa@rsc.orgTwitter: ChemConnectorPersonal Blog: www.chemconnector.comSLIDES: www.slideshare.net/AntonyWilliams