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SSBM Innovation - Introduction to a Proposal for Our Business

SSBM Innovation - Introduction to a Proposal for Our Business



A presentation made in late November 2013 to the Core Development Team of the Strongly Sustainable Business Model Innovation Toolkit. The presentation introduces the detailed proposals for our ...

A presentation made in late November 2013 to the Core Development Team of the Strongly Sustainable Business Model Innovation Toolkit. The presentation introduces the detailed proposals for our business and the plan to produce our first product, the toolkit, in book form (tentatively titled Strongly Sustainable Business Model Innovation). Our plan is to collaboratively produce the book with people who choose to crowd-fund the project.

For details of the process we're using to design our business please see our wiki: http://wiki.SSBMG.com/book-project/business-model

To signup for updates please go to http://signup.SSBMG.com

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  • My name is Antony Upward, and I’m a sustainability business architect with Edward James Consulting and a co-founder of the Strongly Sustainable Business Model Group at the Ontario College of Art and Design University’s Strategic Innovation Lab. <br /> This presentation introduces our proposal and details plans to bring our toolkit for the design of better, strongly sustainable, businesses to the world <br /> Antony Upward (http://antonyupward.name) is a Sustainability Business Architect with Edward James Consulting (www.EdwardJames.biz).  Antony is the creator of the Strongly Sustainable Business Model Canvas, the result of a 3 year research project at York University&apos;s Schulich School of Business and Faculty of Environmental Studies.  Antony is a co-founder of the Strongly Sustainable Business Model Group (http://www.SSBMG.com) at the Ontario College of Art and Design University&apos;s Strategic Innovation Lab.  Together, they will shortly be launching a crowd-funded collaboration project to bring a Strongly Sustainable Sustainable Business Model Innovation Toolkit to market (to receive notifications about the project - join their mailing list - http://signup.SSBMG.com)   <br /> Twitter: @aupward #SSBMG <br /> YouTube: http://youTube.com/ssBusinessModelTV <br /> Facebook: https://www.facebook.com/StronglySustainableBusinessModels  <br /> Linkedin:  http://www.linkedin.com/groups/Strongly-Sustainable-Business-Models-5005769/about <br /> Web: www.SSBMG.com / www.EdwardJames.biz <br /> Email: [email_address]   <br />
  • Mtg #1a: 12-1pm EST Tues Nov 26.  (OK for at least Peter, Patricia, Bill) <br /> Mtg #1b: 11-12am EST Friday Nov 29.  (OK for at least Harry, Stephen, Bruce, Carl, Alex, Bob, Sebastian, Florian) <br />
  • So in creating this business we&apos;re setting out to change the world for the better! <br /> Inspired by <br /> http://www.etsy.com/listing/98905968/8x10-print-raise-hell-and-change-the <br /> http://sd.keepcalm-o-matic.co.uk/p/keep-calm-and-carry-on-no-thanks-i-d-rather-raise-hell-change-the-world/ <br />
  • We have a dream that together all of us here will contribute to that future, a future where all life on this planet can flourish. <br /> We believe we can do this by providing better tools to everyone who is attempting to change business away from simple wealth maximization towards creating the conditions for flourishing. But it doesn’t matter where people are when they come to us looking for better tools to create better businesses – all we care is that they want to change, not why and not where they currently are on their journey. <br />   <br /> We just want to supply everyone who needs them better tools to help them be more effective, more efficient, and more reliable at creating the change they want, the change we need, the change we want - to create a world where people and other life flourish. <br />   <br /> We will let others work on convince those who have yet to decide they need to change. We are not evangelists. <br /> ----- <br /> More details from Green Suit pitch Covering Email <br /> Understanding Our Potential Partners - The Green Suits <br /> After much discussion Harvey and I believe (i.e. its a hypothesis we&apos;re testing via bringing this pitch to the world) that one of the key differences between Blue and Green Suits is that: <br /> Green Suits intuitively and/or explicitly understand that to successfully enable flourishing via their business they must simultaneously and reflexively develop their business (business model, its operation and continuous improvement) and their inner life (ability to empathize, love, contemplate, reflect, etc.) <br /> Blue Suits (unlike black suits) do accept they must work on developing environmental, social and economic aspects of their business model, its operation and continuous improvement in order to ensure they remain monetarily profitable (which remains their key objective) but they do not yet realize that their success will be limited if they do not also work in the development of their inner life. <br /> Put more bluntly... Green Suits recognize the value of "inner world" personal development in achieving, in the "outer world", their goals and vision of a flourishing world for humans and all other life forever;  Blue Suits reject such inner development work as not important to achieving success in what they see as the "hard" "competitive" "impersonal" world of business whose primary purpose making money. <br />   <br /> As I&apos;ve been arguing in public, this means Green Suits can be more successful than blue suits - systematically avoiding more risks and capitalizing on more opportunities that Blue Suits - while creating outcomes that enable environmentally, socially, economically and personal flourishing.  And we are starting to have evidence of this: the performance of members of BALLE and Certified Benefit Corporations during the on-going economic restructuring has generally out performed, profit-first business.  <br />   <br /> This is aligned with our own vision for our own business that will bring the Toolkit to the world:  the Green Suit approach is ultimately and simply the better way of doing business. <br />   <br /> Aside: I am being deliberately "black and white" here!   There are clearly "shades" of suits between blue and green.  For example in the middle we might say there are teal, cyan or terquoise suits (i.e. between Blue and Green).  These are people who are still primarily focused on making money but recognize, for example, that to lead such organizations require considerable personal development.    However, Harvey and I maintain that since these organizations still only legitimate making money as the primary objective, true alignment of peoples deeply held human values and their day to day work / decision making is impossible.   Hence true flourishing of the stakeholders of those businesses is also impossible. <br />
  • 1. A better business focuses on doing good – environmentally, socially and economically – for all its stakeholders, and in doing so is more likely to be able to more consistently do well economically for itself. <br /> 2. But hang on. Why does doing good mean better businesses are more able to do well? <br /> 3. First they do a better job at managing risk. Businesses that a solely focuses on making money and who don’t recognize their true contexts are very surprised when they are impacted by events that arise first in those broader contexts. Things like climate change, water shortages, income inequality, and other mega-forces now starting to impact firms world-wide. Ultimately only focusing on doing well will have unintended consequences that will impact profits. <br /> 4. Second better businesses do a better job of understanding and exploiting the opportunities that are arising because of these same mega forces. Better businesses have more sources for innovation. <br /> Finally, because they do a better job of managing risk and exploiting new opportunities, better businesses are also more resilient. They are more likely to survive and flourish for the long term. <br /> ______________ <br /> As a former oil company executive and now archbishop of the Church of England said recently “Businesses are vehicles for wealth creation, without which there can be no wealth distribution. However, businesses cannot contribute to their full potential to a good society [, a healthy environment] and human flourishing if they have no regard for the society and environment in which they operate, and if individuals in business have regard only for themselves”. Globe and Mail “Bonuses incur wrath of Church of England” (page B9, 2013/4/13) <br /> http://www.istockphoto.com/stock-photo-12372891-success-team.php?st=e968fda <br /> See also: <br /> Report by Deloitte Consulting: Sustainability Driven Innovation http://www.deloitte.com/view/en_US/us/Services/additional-services/deloitte-sustainability/65b2f6a461fe1410VgnVCM2000003356f70aRCRD.htm <br /> 1. Sustainability leaders are much more likely than average to be innovation leaders. <br /> 2. The evidence points to the relationship being causal, not just correlation. <br /> 3. Sustainability&apos;s ability to spark innovation can be harnessed, and it can be incorporated into organizations&apos; innovation processes. <br /> Report by Booze: "For Companies, It’s Not Easy Being Green" which stated "Leading companies that have implemented sustainable initiatives along their supply chains have seen a corresponding boost in their financial performance. But there’s no reward for a halfhearted implementation—companies that instituted only one aspect of a corporate responsibility program lost more money than they gained.“ http://www.strategy-business.com/blog/For-Companies-Its-Not-Easy-Being-Green <br />
  • Let’s take a moment to imagine what this might be like… <br /> Imagine a new operating logic for business which integrates the achievement of environmental, social and economic benefits <br /> 2. Now imagine creating a toolkit to help people create these businesses <br /> Now, what if that toolkit <br /> Used the latest natural and social science of sustainability – so it was as good as our best current knowledge allowed <br /> Contained an attractive visual design tool, <br /> A set of strongly sustainable business design principles <br /> Steps for its effective use <br /> And example case studies <br /> Imagine how such a toolkit would help you bring into the world your strongly sustainable business idea! <br /> How could it help you improve the sustainability of your business ? <br />
  • To be successful at providing better tools to create better businesses to those who have already decided they have to change let’s be clear on the challenge in front of us. What is it this toolkit has to do in its first version – the book we will produce. <br /> 1. First the book has to emotionally engage with our readers. We don’t care what emotions we inspire in our readers <br /> 2. What we care about is that having read the book they believe the change they want to make is possible, and then act differently to bring about the change. <br /> 3. We want them to act to use the toolkit to undertake the design of a better business model for their business and then implement that new business model <br /> 4. And this we believe will help bring about more better, strongly sustainable, businesses. <br />
  • 1. And so recognizing this problem with the existing tools in 2010 I went back to university full time to do an interdisciplinary masters degree to create a better tool to help people design better, strongly sustainable businesses. <br /> I chose the highly customizable program in Environmental Studies and Business jointly offered by York University’s Schulich School of Business and Faculty of Environmental Studies. <br /> During my quest I met a lot of wonderful people all of whom wanted business to be a force for positive change. <br /> 2. One day in January 2012 I met the folks from the Ontario College of Art and Design University’s Strategic Innovation Lab (the sLab). <br /> Some of them had helped Alex develop the most popular profit-first business model design tool, the Business Model Canvas and help to fund his very popular book: Business Model Generation. <br /> The people in the sLab were inspired by the progress I was already starting to make towards a better tool to create better businesses. <br /> Because of that, they decided to join me in my quest! Now I wasn’t on my quest alone (its so much better being part of a group!) <br /> 3. So in early 2012 we created the Strongly Sustainable Business Model Group. <br /> We decided the group should focus on creating a toolkit to help new and existing small and medium business move to better more sustainable business models. And we decided my new tool would be at the centre of this toolkit. <br /> And for the rest of 2012 and continuing into 2013 a number of that group, including many of you, worked on various parts of the toolkit. <br /> 4. Then in 2013, through the workshops in May we, the Core Development Team, came together. <br /> 5. Finally, few months back, after nearly 3 years of work, and with a lot of help from a lot of people, our now shared quest reached a major milestone: I successfully defended my thesis and graduated. <br /> (If you’re *REALLY* keen you can download my thesis at the URL shown. Its licensed under a creative commons license – but until we publish the book – we’ve put a commercial restriction on it. However, as you’ll see shortly, we have an easy path so you can use the Strongly Sustainable Business Model Canvas now) <br /> Upward, A. (2013). Towards an Ontology and Canvas for Strongly Sustainable Business Models: A Systemic Design Science Exploration. (Masters of Environmental Studies / Graduate Diploma in Business + Environment, York University, Faculty of Environmental Studies and Schulich School of Business). , 1-1116 (i-xxii). (http://hdl.handle.net/10315/20777) <br />
  • So where are we at this point? Let’s review… <br /> So what did my confidential expert respondents have to say about the research overall, the strongly sustainable business model canvas, and the underlying technical ontology which, like Osterwalder, powers the practitioner visual design tool – the canvas? <br /> 1… <br /> Image credit: http://www.123rf.com/photo_8576527_business-people-with-thumbs-up-on-white-background.html / William Perugini / 123RF Stock Photo <br />
  • But I also got lots of ideas for improvements from the feedback that both my formal and informal respondents made – things like: <br /> A method for the effective and efficient use of the canvas <br /> Design principles to follow to help create good answers to the 14 questions the canvas poses <br /> A Better way of summarizing / introduce the canvas <br /> More case studies of its use <br /> Image credit: http://www.123rf.com/photo_8576527_business-people-with-thumbs-up-on-white-background.html / William Perugini / 123RF Stock Photo <br />
  • More recently got feedback and advice from Core Development Team members, particularly the Management Team, but also some outside advisors. <br />
  • So what’s next? What’s the plan to bring the toolkit to market? <br />
  • Summary <br /> Proposal <br /> Declaration of Purpose <br /> Our Beliefs and Commitments <br /> Our Vision, Mission, Strategy, Values <br /> Our Theory of Change <br /> Learning & Development Program <br /> Tactics <br /> Our Definition of Acceptable Success <br /> Metrics <br /> Two Business Models <br /> 1a. Project, 1b. On-Going <br /> Book Proposal <br /> 2a. Project Task Plan; 2b. Project Financial Plan <br /> Core Development Team Roles and Responsibilities <br /> Detail Plans <br /> 4a. Collaboration Plan <br /> 4b. Crowd-Funding Marketing <br /> 4c. Crowd-Funding & Collaboration Platform Requirements <br /> 4d. Partnerships & Legal Entity Design <br />
  • From Business Proposal <br />
  • From Business Proposal <br />
  • From Business Proposal <br /> Strategy Detail <br /> To complete our mission the strategy of our business is to: Develop, deliver and continuously improve, based on the ever improving science of flourishing, the Strongly Sustainable Business Model Toolkit, along with complementary products and services. <br /> Collaborate with all others who share our vision, and who are using the same or additional levers to achieve the system change we all desire. <br />
  • From Book Proposal <br />
  • As a working title we’re calling the crowd-funded collaborative book we’re planning to write and publish in 2015: “Strongly Sustainable Business Model Innovation” <br /> This slide gives an outline or conceptual table of contents: <br /> section 2 describing the strongly sustainable business model canvas, <br /> section 3 describing how to answer the 14 questions the canvas asks well, so you will score highly, for example, on the B Lab Benefit Impact Assessment Survey, align with the BALLE localist principles or the Framework For Strategic Sustainable Development Sustainability Principles (3 environmental and *NEW* 5 social), plus Transition Towns, Institute for Local Self-Reliance, etc. and the emerging “Gold Standard” <br /> section 4 describes how to use the canvas to create a strongly sustainable business model <br /> section 5 provides more case studies… <br /> This may need to be revised in light of our decision on the most effective way to tell our story to enable our audience to emotionally connect with the toolkit. <br />
  • From Collaboration Detailed Plan <br />
  • From Collaboration Detailed Plan <br />
  • From Task Plan <br />
  • From Task Plan <br /> Launch crowd-funding <br /> Funding gate - do we have the money raised? <br /> If funding looks likely, instantiate collaboration platform <br /> Funding remains open until end of Wave 3 <br /> Wave 1 - learn with collaborators <br /> Goal: refine / revise / create / test key content elements <br /> Canvas <br /> Design Principles <br /> Method <br /> Case Studies <br /> Test ways of explaining each of the above <br /> Wave 2 - write / revise / overall design <br /> Wave 3 - finalize / layout design <br /> Wave 4 - trial print run, F2F soft launch / workshop <br /> Wave 5 - print / distribute / market / conferences / talks <br /> Canvas released under Creative Commons BY-SA <br /> Open greenhouse to public / book customers <br /> Encourage sharing of experience / examples / remixes <br /> Next (2015 and beyond) <br /> Find agent and publisher - distribute, market, translate <br /> Develop <br /> Complementary Toolkit Elements -https://sites.google.com/site/ssbmgreenhouse/complementary-toolkit-elements <br /> Some could also be crowd-funded <br /> Grow co-op membership - add associates / franchisees <br /> Use toolkits to deliver branded services <br /> First academic papers about the project and the canvas published <br />
  • Process to complete Phase 0 <br />
  • There are three things I’d like to share where you can get involved today: <br /> 1. My thesis, which contains the canvas, is licensed under a creative commons license. But this has a commercial restriction. So if you want to start using the Canvas today you need join our “First Explorers” program. There is just a simple mutual NDA and sharing agreement to sign because we want to encourage as many people as possible to start to use the new canvas. (There is no cost involved). <br /> 2. Next you can join us in writing the next chapter of our quest. Just as Alex did, we’re launching a crowd-funded collaborative book project to further test and improve the canvas and then explain the canvas, the known good answers to the 14 questions and recommend steps to use the canvas effectively. <br /> The core team for the book now consists of an international group of 12 co-authors. And of course, we’re using the Strongly Sustainable Canvas to design the business model for the project and for the business we plan to launch to develop and enhance the tool after the book is published (i.e. the app, toolkits for specific industries and class-room use and so forth)! <br /> 3: The details of the crowd-funding is now being planned. But we can already say that we’ll be seeking both individuals and organizations to back the project. As one of several incentives, our backers will also get immediate commercial rights to use the new canvas, and have input into the content of the book. <br /> 4: We hoping to publish in 2014, and when we do, the final version of the Canvas will be released under a Creative Commons License free for commercial use (BY-SA) (again just like the profit-first canvas) <br /> 5: Finally, perhaps you’d like to connect, share and learn from other people involved in the project who are all in the growing movement that is redefining business success and already creating better businesses <br /> We have both a Linkedin group and a Facebook page to help with this, so we hope to see you there soon! <br />
  • I hope you found this introduction to the better, strongly sustainable, business model canvas useful, and I hope you want to stay in touch with our work as we bring these better tools to the world, and perhaps even get involved… <br /> All the links to connect with our project are shown on this slide <br />
  • I also wanted to mention another story that is also being written right now, one which beautifully inter-twines with the stories I’ve just told you. <br /> If the Strongly Sustainable Canvas asks the questions that when answered well, can enable flourishing….(slow down) how do we know the businesses people are designing are actually enabling flourishing? <br /> For this we need a benchmark against which to measure actual business results; but this is not a typical measurement of business performance. We don’t want to continue to measure business results as we do today by comparing a businesses performance against past results, against self-defined future goals, or against businesses who are thought to be “leaders”. No, we need a benchmark of actual business performance against the boundary conditions that increasingly science tells us create the possibility for flourishing. <br /> Creating this science based benchmark is the goal of a new international, collaborative project of The Natural Step Canada; The Gold-standard Benchmark for Sustainable Business. <br /> As you can see there are a growing list of partners in this project, including the Strongly Sustainable Business Model Group, several of whose members are deeply involved in this project. <br /> I know the Natural Step would love you to get involved in this project too! <br /> ___________________ <br /> For more details of the Gold Standard Work see: <br /> http://www.naturalstep.ca/gold-standard <br /> http://www.naturalstep.ca/amazing-possibilities-for-a-gold-standard-benchmark-for-sustainable-business <br /> http://ecoopportunity.net/2013/02/the-sustainability-gold-standard-the-pathway-to-capitalism-2-0-event-summary-feb-7-2013/ (Video) <br />

SSBM Innovation - Introduction to a Proposal for Our Business SSBM Innovation - Introduction to a Proposal for Our Business Presentation Transcript

  • This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. Permissions beyond the scope of this license may be available at http:// www.EdwardJames.biz/Permissions The Strongly Sustainable Business Model Proposal – Introduction Version 1.04 2013-12-21 © Edward James Consulting Ltd. Some Rights Reserved. 1 Strongly Sustainable Business Model Innovation Lot speak s of e inc. r r note efere nce Introduction to Our Proposal & Detailed Plan to Bring Our Better Business Design Toolkit to the World lides many s n Builds o nd view nload a dow ode show m in slide roved for imp sion hen compre November 26 & 29, 2013 Antony Upward, MES, CMC† antony@EdwardJames.biz * @aupward #SSBMG ssBusinessModelTV www.SSBMI.coop* * Working name for our proposed business † Masters of Environmental Studies in Business Model Design and Sustainability; Certified Management Consultant
  • Who is ‘We’*? Introducing Ourselves to Ourselves! West ( ) ( ) ( ( ) ) ( (via Dayton, OH) Bill Craig Edmonton ( ) ) Antony Upward Toronto TBD (via Birmingham) Doug Gilbert Denver ) Harry Stoddart Peterborough, Ontario ( Florian LüdekeFreund Hamburg Sebastian Straube Berlin If I’m not talking about SSBMs… ( ) Bill Bob Willard Whitby, Ontario (via Dayton, OH) Visual Design Lead (Contributor) 1. Introduction & Story Editor (Contributor) 2. Tool Lead (Contributor) 3. Design Principles Lead (Contributor) 4. Methods Lead (Contributor) 5. Patterns & Case Studies Lead (Contributor) Manager (Advisor) Wine, Food, Music, Life! Doug Patricia Kambitsch Toronto ) ( ) (via Wales) 2 ) Alexandre Joyce Montréal Stephen Davies Toronto Chosen Roles ( ( Peter Jones Toronto East Bruce Stewart Toronto (via Vancouver) * The Core Development Team for Strongly Sustainable Business Model Innovation Patricia Peter Stephen DJ, Play, Pictures of Conversations, Dancing F1 racing Harry Motorbikes, Strategic Change Steam Trains, History of Ideas Politics, Community, Transit, Philosophy, History Farming Bob Grandkids & Work/Life Balance Alex Florian Montreal Canadiens, Triathlon, Scandinavian Culture Daughter? Sebastian Daughter Antony Bruce
  • Objective • Do We Have Consensus for and Commitment for a Project to Create Our Business to Change the World? • This meeting – Nov 2013 – Introduce the Proposal for Our Business & Project • Your task: – Review proposals & business models • Plan time to review – Released Jan 15, 2014 • Documents on Wiki: – http://wiki.ssbmg.com/book-project/business-model?pli =1#TOC-Detailed-Planning-Documents • Business Models on Mural.ly – http://mrl.li/1etYNaX • Next meeting – Feb 12, 2014 – Are we “all for one, one for all”? Builds on work done at workshops earlier in the year 3
  • Re Why minder! are w e her e? 4
  • esis ypoth Our H We have the better tools you need Tell me again, what’s the problem I need to fix? “Blue Suits” stri “Pin uits” pe S I need help to design my better business uits” “Green S We Want to Help Those Who Have Already Decided to Do Something Different … Whatever their starting point and reasoning 5 Others working to convince the rest to change
  • For both Blue and Green Suits We Believe Better Business Means… = Do Good to Do Well Compared to Profit-First Businesses, possibility for: More Innovation, More Opportunity, Less Risk, More Resilience and as a result More Profit 6
  • We Imagine… A New Logic for Better Business Better Tools to Help Apply that Logic & Science Possibility for: More Innovation, More Resilience, More Opportunity, Less Risk Based on the Latest Science Toolkit Contents 7 • Tool (canvas) • Design Principles for Strongly Sustainable Business • Methods for effective use of the tool while applying the principles • Patterns and case studies
  • Impact We Want Toolkit to Have… 8
  • …Our quest for better tools… …reaches a major milestone 2013 2012 Initial thinking on • Design principles • Methods • Patterns / cases http://hdl.handle.net/10315/20777 2010 9
  • “I really liked is that it really makes you think about things that you would never consider before” Reaction So Far? (From Confidential Expert Respondents) Management Consultant “The power of this thing is it’s really the first to take the social aspect and the biophysical into consideration. And I consideration haven’t seen that that any other business model That would take that into consideration” Business Architect / Professor / Consultant “You've ratcheted it up to the next degree of specificity and made sure that it is truly about sustainable businesses. Whereas the current [tools] that I’ve seen, honestly could be applied to any kind of business” Leader Eco-Industrial Park Management Consultant “I recognize this firm.” “This gets the zeitgeist of who we are, which is great” are (Reacting to his business described using the Canvas) CTO Small Manufacturer Sustainable Business NGO “I like the tool and think it provides a great way to analyze a company” “This is an impressive body of work” “It’s about time somebody did something like this” Author / Consultant “If I was starting a brand new business, a significant business today, I would use this business model to help me define and develop a pure detailed business plan” Management Consultant 10
  • Learning by Using / Testing it out some more? more A better way to introduce and summarize the canvas An “app” so I can do this on my tablet with my clients? 11 But What About…? (Ideas from All Research Respondents) A methodology for designing great sustainable business models? Training / Workshops for Social / Environmental Entrepreneurs ? The design principles to help me come up with great answers to the 14 questions? Make it “better, faster, stronger” ? stronger Ensuring the design principles align with the emerging “Gold Standard” for Sustainable Business? A community of people using and improving it? A Consulting Service that uses the Canvas to Diagnose and Improve the Sustainability of Business? How about some more examples and case studies? studies
  • But What About…? (Ideas & Risks… from Us and Our Trusted Advisors) The whole core development team needs to have first hand experience using the tool… without it you won’t be credible when fund raising Getting one or two well known organizations as funders before ‘going public’ with the crowdfunding creates significant additional credibility 12 Organizing an effective crowd-funding campaign, for a large amount, need a lot of planning – it takes time All the current toolkit elements need to be documented at a consistent level of details But how about earning an income now? now The “First Explorers” need help if they are to be good case studies? studies
  • What’s Next? 2014… 13
  • Proposal*: A Project to Create Our Business† 1. Business Proposal • Our Declaration of Purpose – – Our Beliefs and Commitments Our Vision, Mission, Strategy, Values • Our Theory of Change • Tactics: Our Learning & Development Program • Metrics: Our Definition of Acceptable Success Business Models • Project & On-Going 2. Book Proposal • Describes version 1.0 of our Toolkit • First product of our business 3. Core Development Team Roles and Responsibilities 4. Detail Plans • For project to create Toolkit v1.0 and to establish our business 14 * Described in 9 separate documents – details later † Working name: Strongly Sustainable Business Model Innovation Co-operative
  • Draft Our Vision • Our business strives to only create positive environmental, social, and economic value for all its stakeholders contributing to the possibility that human and other life will flourish on our single shared planet forever: we do well by doing good, while continuously endeavouring to do no harm.* • We will achieve this vision in timeframes that minimize the harm to the flourishing of human and other life. 15 * The goal for a Strongly Sustainable Business, with minor changes, from the Gold-standard Benchmark for Sustainable Business http://www.naturalstep.ca/gold-standard
  • Draft Our Mission • To realize our vision by 1. Fomenting a system level change: the permanent shift in the goals, operating logic* and outcomes of all Small and Medium Enterprises so they proactively enable resilient sustainability as the possibility for flourishing. 2. Creating a passionate, values-driven, for-impact and for social purpose organization that aims to consistently produce an acceptable level of environmental, social and monetary profit for the foreseeable future. 16 * Strategies, business models and processes
  • Draft Our Strategy • We believe that the most powerful lever we have to complete our mission is the development, delivery and continuous improvement of a multi-faceted toolkit that helps SME business people world-wide undertake the required shift in goals, operating logical and outcomes. Our Values • Our business strives to have authentic enjoyable relationships with all stakeholders: behaving at all times in an ethical, radically transparent and open manner, striving for win-win while being place aware and aligned with the science of strong sustainability. 17
  • Project to Create Our Toolkit: Releases to v1.0 and beyond Today…“Pre-α” α Core Devt. Team Gains 1st Hand Experience β Core Devt. Team Learn from Collaborators v1.0 • Canvas + various levels of thinking on other topics – Challenge: Not easy to learn or use • Core Devt. Team Creates α-Toolkit: • – Toolkit elements to consistent minimum level – Core Devt. Team members share minimum level of understanding Core Devt. Team uses α toolkit to gain 1st hand experience – Own business / consulting / research – Client work with First Explorers and Others • Core Devt. Team Creates β-Toolkit in light of experience with α • Core Devt. Team brings crowd-funding collaborators to minimum level of understanding – Webinars post crowd-funding • Core Devt. Team Creates v1.0 Toolkit described in book • Book released >v1.0 • Evolve toolkit 18 – Based on wiki.SSBMG.com/complementary-toolkit-elements
  • Project Output: Our First Product Conceptual Table of Contents* 19 * Book describes version 1.0 of our Toolkit
  • Toolkit Current State Assessment Assessment of Current (Pre-α) Completeness Against Requirements for Minimal Viability Conceptual Chapter Conceptual Content Explanation for Core-Development Team & First Explorers (α-Toolkit) Explanation for Collaborators (β-Toolkit) Explanation for Target Audience via Book (Toolkit v1.0) 1. 75% 40% 20% 2. Visual Design Tool 80% 60% 50% 3. Design Principles 60% 40% 30% 4. Methods 50% 30% 20% 5. Case Studies and Patterns 80%[1] 20% 10% – Companion Website 80%[2] 25%[3] 0% – Visual Design TBD 5% 0% – Story Design N/A 30% 15% The α-Toolkit will include relatively little information concerning patterns and cases studies. The experience the Core Development Team gains using α-Toolkit the will provides the patterns and cases for the β-Toolkit. [2] Assume we clean-up the existing wiki and make everyone aware of the various sources of information on line included in the learning map - youTube, SlideShare, etc. [3] Assuming we leverage the existing wiki, bringing this content into the crowd-funded collaboration platform (see Crowd-Funding and Collaboration Platform Requirements document): http://wiki.SSBMG.com [1] 20 Introduction
  • Toolkit Development Phases aka Phases of our Collaboration Project 1 2 3 NowMarch ’14 Summer ’14 – Winter ’15 Winter ’15 – Summer ’15 Pre-α α β v1.0 Thesis + Working Docs TBD TBD AU + First Explorers Core Devt. Team + First Explorers Crowd-Funding Collaborators Book Readers …and beyond Co-Created By AU + SSBMGroup teams Core Devt. Team Content Leaders & Contributors Core Devt. Team Content Leaders & Contributors Core Devt. Team Content Leaders & Contributors Co-op Members Delivered to Users via AU + Learning Map Self Study / Mutual Support Core Devt. Team Content Leaders via Webinar etc. Book …various Phase Toolkit Version Format Users 21 Phase Completed When 0 Core Devt. Team commits to proceed based on detailed plans Core Devt. Team has sufficient learning to develop β -Toolkit? 4+ >v1.0 + App etc. Core Devt. Team has sufficient learning to develop toolkit v1.0?
  • Phase 1 Phase 0 2013 Sept-Dec May-Sept Today Workshops Jan-Feb 2014 March-Summer Phase 2 Crowd-Funding & Collaboration Platform Prep Find 1st & 2nd Organizational Backers ID Core Team Detailed Planning Finalize Task Plan & Budget Legal Entity Exploration α-Toolkit Creation Pre-α Content Creation Use of Pre-α Summer-Fall Crowd-Funding Prep Continues in crowdfunding campaign Find Individual Backers Outcome determines type and timing and legal entity α-Toolkit Use by Core Devt. Team First Explorers Program Use of α-Toolkit β-Toolkit Creation First Explorer’s program ends: Members become crowdfunding collaborators Soft Launch (Webinars, Presentations, Videos, Talks, etc.) Core Devt. Team Commits “All for One, One for All” 22 Hard-Launch in ~wk 2 of crowdfunding campaign Ready for Sufficient Learning Crowd-Funding to Develop β-Toolkit?
  • Phase 2 2014 Summer-Fall Find More Organizational Backers Release β-Toolkit Fall Phase 3 Winter Phase 4+ 2015 Summer Readers use Toolkit v1.0… …and subsequent versions Wave 1 Collaborators use β-Toolkit Learn w/ Collaborators Find Agent Toolkit v1.0 Development Find Individual Backers Wave 2 Write Wave Next… Continuously Improve Toolkit Wave 3 Design Wave Next… New Tools Added Wave 4 Launch Finish β-Toolkit Creation β-Toolkit Use by Core Devt. Team Eco-System Revenue Streams Wave 5 Pollinate Book Grow Community Academic Papers Report on Toolkit Start Funding 23 Funding Gate Sufficient Funds Raised? Sufficient Learning to Develop Toolkit v1.0? Book Self-Published Book Published by Established Publisher
  • Our Good Enough… Detailed Plans Process to Complete Phase 0 Everything posted to wiki.SSBMG.com/Business-Model/ wiki.SSBMG.com/Business-Model/ Start 0. Summary 1. Business Proposal + Two Business Models Core Devt. Team will receive email invite for edit access 1a. Book Project 1b. Co-op / Post Project 2. Book Proposal 2a. Task Plan 2b. Project Financial Plan 9 Separate documents + 24 2 business models Read & Make Comments Discussions* (Each other & with AU) More Work Req’d in Phase 1 Good to N Proceed? 3. Core Devt. Team Roles & Resp. 4. Detailed Plans Receive Documents Start Phase 1 Everything That’s Happened So Far 4 pages Y Next Meeting “All for One, One for All”? 4a. Collaboration Plan 4b. Crowd-Funding Marketing Plan 4c. Crowd-Funding and Collaboration Platform Requirements 4d. Partnerships & Legal Entity Design End-Phase 0 * Please initiate these discussions
  • Discussion 25
  • 26 The Strongly Sustainable Business Model Proposal – Introduction Version 1.04 2013-12-21 © Edward James Consulting Ltd. Some Rights Reserved. This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. Permissions beyond the scope of this license may be available at http:// www.EdwardJames.biz/Permissions Appendix Antony Upward, MES, CMC† antony@EdwardJames.biz * * Working name for our proposed business † Masters of Environmental Studies in Business Model Design and Sustainability; Certified Management Consultant www.SSBMI.coop* @aupward #SSBMG ssBusinessModelTV
  • Help bring Sustainable Business Innovation to the World!  Become a “First Explorer” – Enables commercial use of the new Canvas now 12 organizations around the globe have joined so far  Join the quest – Crowd-funded collaborative book project Working Title: Strongly Sustainable Business Model Innovation – 12 International co-authors identified – Crowd-funding starting in 2014 Individuals and Organizations Backers also get immediate commercial rights to use new Canvas Everyone else will have to wait for the book – Self Publish 2015 Canvas released under a Creative Commons License free for commercial use  Connect to like-minded colleagues – Linkedin and Facebook 27 • Members from around the globe
  • Be Informed: http://signup.SSBMG.com Share your ideas for the book: http://survey.SSBMG.com Learn More – ~3 minute Audio/Visual Overview about.SSBMG.com • Videos – youTube.com/ssBusinessModelTV • Learning Map – wiki.SSBMG.com/home/learning-map • Blogs – blog.SSBMG.com – slab.ocad.ca/blogs/antony-upward www.SSBMG.com www.facebook.com/StronglySustainableBusinessModels info@SSBMG.com Strongly Sustainable Business Model Group forum.SSBMG.com 28 @aupward #SSBMG
  • Join a Key Related Project Learn more: http://www.naturalstep.ca/gold-standard 29
  • Copyright • All images used under applicable creative commons licences – see notes on each page © Antony Upward / Edward James Consulting Ltd., 2013. Some rights reserved. – Permissions available at www.EdwardJames.biz /Permissions – This work is licensed under a Creative Commons AttributionNonCommercial-ShareAlike 3.0 Unported License. 30
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