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Representation lesson

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    • 1. Starter• Make up album titles for these digipak covers
    • 2. Starter• Make up film titles for these movie posters The State When we dance 1000 Stars
    • 3. Representation in Music
    • 4. Progress CriteriaGoing Strong: Analyse the marginalization/ sexualisation/subordination of groups within the music industry.Accelerating: Indicate how certain groups are “invisible” in the music industry.Revving Up: Understand what is meant by “Representation” and be able to identify various groups.
    • 5. 7. What is “Representation”?6. 1. 2. What groups of people are represented 5. in these pictures? 3. 4.
    • 6. “Representation”1. Age2. Gender3. Ethnicity4. Sexuality5. Class and status6. Regional and national identity;7. Physical ability/disability.
    • 7. We are going to focus on as a class, but you are free to analyse any group in your genre: 1. Age 2. Gender 3. Ethnicity 4. Sexuality 5. Class and status 6. Regional and national identity; 7. Physical ability/disability.
    • 8. There are 3 central points I wish tocover about women’s representation: • Female marginalization and invisibility • Framing the women in a position of subordination and weakness • Overwhelming emphasis on sexuality
    • 9. There are 3 central points I wish tocover about women’s representation: • Female marginalization and invisibility • Framing the women in a position of on Let’s focus subordination and weakness first: this • Overwhelming emphasis on sexuality
    • 10. Female marginalization and invisibility How are the men presented in these posters? What genre do these pictures belong to? How do you know?
    • 11. Female marginalization and invisibility What role do women usually occupy in action these genres? Why? What is meant by “female marginalization and invisibility”
    • 12. In film posters…Any form of participation bywomen in the moviesthemselves, whether small orlarge scale is largelyunacknowledged at the surfacelevel because of their exclusionfrom the poster. This is true forA Beautiful Mind, where thetitular role played by JenniferConnelly’s character as the wifeof Russell Crowe’s characterwent un-credited in favour ofpromoting the maleprotagonist’s mental prowessand personal development inthe poster.
    • 13. Subverting the stereotype How does this poster challenge the stereotype in action posters?
    • 14. Invisibility and Marginalisation in music 1) List 5 features of this video that society would consider ’masculine’ 2) What does the absence of females connote about women?http://www.youtube.com/watch?v=CSvFpBOe8eY
    • 15. There are 3 central points I wish tocover about women’s representation: • Female marginalization and invisibility • Framing the women in a position of subordination and weakness • Overwhelming emphasis on sexuality
    • 16. There are 3 central points I wish tocover about women’s representation: Let’s focus on • Female marginalizationthis now: and invisibility • Framing the women in a position of subordination and weakness • Overwhelming emphasis on sexuality
    • 17. Progress CriteriaGoing Strong: Analyse the marginalization/ Because I knowsexualisation/subordination of groups within the music industry. how much youAccelerating: Indicate how certain groups are “invisible” in the music industry. love itRevving Up: Understand what is meant by “Representation” and be able to identify various groups.
    • 18. Subordination• Here are some examples of subordinate relationships:- A slave to their master.- A soldier to a lieutenant.- A peasant to a prince.- A working class person to an upper class person.- A pupil to a teacher (??? – is this fair? Is female representation in music fair? Discuss).
    • 19. Females in the Music Industry• When women appear in music industry together with men, their presence becomes framed by the male’s masculinity.• This establishes a relationship within the posters such that the women are portrayed as subordinate to masculine authority.• Photography/Art Theorist: Solomon-Godeau (1996) would call this a “fantasy of possession”.• Possession suggests the objectification of women as accessories for the leading male to flaunt as signals of his masculinity and dominance, leaving the women to occupy a subordinate position in the poster.
    • 20. Men surround ‘Lady’Antebellum, implying she isneeding or dependent on them(esp. with the way she ishanging off of one of them,while he nonchalantly puts ahand in his pocket).Idea is supported by the albumtitle. Text is suggestive ofinferiority.Composition and blend almostmakes it look like she iswrapped up in them.
    • 21. - He is at the centre of the image. - He is dressed in a position of wealth. Do I even need to say - anything chattels signifying his He has about Hip-Hop? At least Hip-Hop doesn’t evenWhat about the font-type? Does wealth. bother trying to hide it – the nextthat have relevance? one is far pandering to his - She is more subtle. needs. - She surrounds him in a similar pattern to way the money surrounds him.. Connotations?
    • 22. Man has his eyes closed –he is in the moment,enjoying the passion.The woman, on the otherhand, has her eyes open…what could this imply abouther role?
    • 23. Task:It might be worth jotting thesedown. You should use all these Denote Reality Symbol Sign Key vocabulary of words in your analysis of ‘Representation’ Layers Society Stereotype Archetypal representation Countertype Reaction Mise-en-scene Hierarchy Connote Subversive
    • 24. Task:• Choose a negative representation of a group for your genre.• Go and find at least texts (vid, poster, image).• (Remember to refer to specific details from the posters).
    • 25. Progress CriteriaGoing Strong: Analyse the marginalization/ sexualisation/subordination of groups within the music industry.Accelerating: Indicate how certain groups are “invisible” in the music industry.Revving Up: Understand what is meant by “Representation” and be able to identify various groups.
    • 26. Discussion PointHow women are stereotypically seen bysociety?• Domestic sphere• Dainty pretty things to be looked after.• Sex objects.
    • 27. There are 3 central points about women’s representation:• Female marginalization and invisibility• Framing the women in a position of at Let’s look subordination and weakness the…• Overwhelming emphasis on sexuality
    • 28. Laura Mulvey (Theorist)• The representation of women can be said to be characterised by an overwhelming emphasis on their sexuality. This we deduced to be a result of the pleasure experienced by the viewer, called "scopophilia" which is essentially means the pleasure of looking (Mulvey).• One part of her male gaze theory suggests that the camera / audience always represents a heterosexual man’s perspective of the scene objectifying women.• Another part of her male gaze theory suggests that women are only portrayed as one of two possibilities. Either a virginal innocent character or a sexy “whore” (her words, not mine)! This is called the virgin / whore dichotomy.• Mulvey argues the "male figure cannot bear the burden of sexual objectification [because] Man is unwilling to gaze at [himself] exhibitionist like", and this immediately shifts the burden of being the spectacle onto the women.
    • 29. In film…
    • 30. In music…On albumcovers On stage In magazine interviews In music videos http://www.youtube.com/watch?v=Kaej4Wjkj1Q
    • 31. Subverting the taxonomy: • Crouching Tiger, Hidden Dragon: • Though there is a romantic element to the movie between these characters, this is not implied in the poster • Interesting to note, however, that she is looking directly at the viewer, while he is not (link back to Mulvey).11/22/2012 31
    • 32. Subverting the taxonomy in music?
    • 33. Example of a students work• http://www.slideshare.net/filmbuff/represent ation-of-women-in-music-videos
    • 34. Now go and do an entry on representation:• Analyse representation in the genre you are exploring.• Is this going to effect your video? How? Will you challenge or subvert any stereotypes?

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