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Squawkbox Overview 2013
Squawkbox Overview 2013
Squawkbox Overview 2013
Squawkbox Overview 2013
Squawkbox Overview 2013
Squawkbox Overview 2013
Squawkbox Overview 2013
Squawkbox Overview 2013
Squawkbox Overview 2013
Squawkbox Overview 2013
Squawkbox Overview 2013
Squawkbox Overview 2013
Squawkbox Overview 2013
Squawkbox Overview 2013
Squawkbox Overview 2013
Squawkbox Overview 2013
Squawkbox Overview 2013
Squawkbox Overview 2013
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Squawkbox Overview 2013

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SQUAWKBOX Overview 2013

SQUAWKBOX Overview 2013

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  • 1. CREDENTIALS DOCUMENTWorld  Leaders  in  Digital  Marke2ng  Solu2ons  Impact  Data    SQUAWKBOX  Overview  February  -­‐  2013  Phone  -­‐  0161  618  1092      
  • 2. Introduc2on  Impact  Data  are  a  world  leader  in  Data  driven  communica2ons.  We  build  tools  to  help  Businesses  communicate  with  your  customers  more  effec2vely  via  email,  SMS,  Facebook,  TwiMer,  Your  Website,  iPhone  and  Android  mobile  apps.    We  have  thousands  of  clients  across  Australia  and  the  UK    
  • 3.                                                                                                            Venue:    The  Bell  Inn  Gross  sales:  £19440  (Last  6  months)  Year  1  ROI:  2645%  Venue  type:  Village  Pub  Database  size:  1365  (within  13  months)  We  are  thrilled  with  what  Impact  Data  have  helped  us  achieve  and  are  hoping  for  even  be9er  results  with  the  new  SQUAWKBOX  system.  Thank  you!    Alison  Heath  The  Bell  Inn,  Haughton  Strictly Private and Confidential © Impact Data Pty. LCase  Studies    PromoKons:  §   Sign  up  incen2ve  -­‐  £840  per  month  §   Automa2c  Birthday  offers  -­‐  £2400  per  month  §   Ad  hoc  offers/event  reminders  
  • 4.                                                                                                            Venue:      The  Greyhound  Inn  Gross  sales:  £9720  (Last  10  months)  Year  1  ROI:  1547%  Venue  type:  Bar  and  Restaurant  Database  size:  1282  (within  10  months)  “SQUAWKBOX  is  a  really  powerful  tool  that  enables  us  to  drive  sales,  anyIme  we  like.  We  recently  won  3  awards  at  the  Chester  Food  and  Drink  FesIval,  a  result  that  was  assisted  by  asking  our  customers  to  vote  for  us  by  sending  them  a  quick  email  –  a  great  result”    Thomas  Hughes  Greyhound  Inn  Strictly Private and Confidential © Impact Data Pty. LCase  Studies  PromoKons:  §   Sign  up  incen2ve  -­‐  £9000  (Last  10  months)  §   Automa2c  Birthday  Offers  -­‐  £360  (Last  2  months)  §   Automa2c  Anniversary  Offers  
  • 5. Welcome  to  Squawkbox  What  is  SQUAWKBOX?        A  simple  hospitality  specific  applica2on  that  allows  you  to  create  promo2ons  and  then  publish  them  via  all  or  any  combina2on  of…    •  Email  •  SMS  •  Facebook  (mul2ple  pages)  •  TwiMer  •  Your  website  •  iPhone  &  Android  Apps  …just  by  the  click  of  one  buRon  
  • 6. Welcome  to  Squawkbox  Create  –  Lots  of  crea2ve  op2ons,  simple  click  and  edit.  Send  –  Just  2ck  boxes  Report  –  How  did  it  go?  SQUAWKBOX  provides  you  with  detailed  reports.    
  • 7. What  else  can  it  do?  •  AutomaKc  birthday  offers  –  drive  func2on  revenue  •  Separate  milestone  b’day  offers  –  More  21st’s,  30th’s  etc  •  Auto-­‐send  regular  event  communicaKons  out  –  More  £££  •  Add  a  ‘voucher’  tab  to  facebook  –  also  grows  your  database  •  Run  compeKKons  on  website/facebook  –  engage  patrons  •  Clean  up  your  database  –  remove  dead  emails  &  mobiles  •  Save  you  Kme  –  Schedule  promo2ons  in  advance,  from  anywhere!  
  • 8.        Case  Studies  
  • 9.        SMS  Messaging  Our  enhanced  SMS  messages  turn  regular  text  messages  into  full  screen  e-­‐flyers  via  a  2nyURL  
  • 10. Quick  Start  Package          The  SQUAWKBOX  Quick  Start  Package  (op2onal)  is  designed  to  get  you  set-­‐up  fast  -­‐  because  we’ll  do  all  the  work  for  you.    We’ll  also  custom  make  all  the  tools  you’ll  need  to  quickly  capture  your  customer  details  and  drama2cally  grow  your  database.    You  also  get  all  the  tools  to  then  profitably  promote  your  business  back  to  your  customers  so  they  visit  your  venue  more  onen.  
  • 11. Quick  Start  Package          
  • 12.        Print  Ready  QR  Code  Sign-­‐up  Posters  &  DL  Cards    These  posters  and  DL  cards  for  tables  with  QR  codes  are  great  for  signing  up  lots  of  customers  into  your  database.    When  they  scan  the  QR  code  it  creates  a  SQUAWKBOX  form  on  their  mobile  phone  which  your  customers  fill  in.  
  • 13.        Facebook  Landing  Pages            Before  ‘Liked’                              Aner  ‘Liked’                                      Voucher  We  can  create  for  you  a  Facebook  Landing  Page  or  ‘Like’  Gate.    These  do  three  things:    1.  Encourage  visitors  to  ‘like’  your  Facebook  Page.  2.  Grows  your  database  by  turning  ‘Likes’  into  customers.  3.  Drives  customers  back  to  your  business  to  spend  more  money.  Once  a  visitor  has  ‘Liked’  your  page,  a  SQUAWKBOX  form  is  automa2cally  presented    for  them  to  fill  in.    This  valuable  informa2on  goes  directly  into  your  SQUAWKBOX  account.    SQUAWKBOX  will  then  auto-­‐send  your  visitor  a  voucher  you  adver2sed  on  your  Facebook  page.  
  • 14. Mobile  Apps  Bump  Ticke2ng  &  online  voucher  sales  Compe22ons        Social  Events  Loyalty  Photo-­‐Share  Menu’s,  Hours  and  Contact  info  
  • 15.          Mobile  Apps  Run   quizzes,   random   wins   or   open   a   QR   code  reader   and   run   a   QR   code   scavenger   hunt.   This  sec2on   also   allows   you   to   no2fy   customers   of  compe22on   promo2ons   you   are   running   in   the  venue.  Alterna2vely  you  can  just  make  everyone  a  winner  and  give  things  away,  like  a  2  for  1  in  the  bistro  tonight  only!  The   app   has   a   number   of   loyalty   op2ons   form  accumula2on  of  points  via  bump  and  photo-­‐share  to   replacing   to   POS   driven   loyalty   cars   with   on  screen   barcodes   that   display   current   points  balances.   We   prefer   status   driven   loyalty   systems  as  they  tend  to  be  of  a  higher  appeal  and  do  not  represent   ta   liability(points)   that   needs   to   be  accounted  for.  Talk  to  us  about  the  best  fir  for  your  venue.  Post  your  menus,  hours  and  contact  informa2on  including  interac2ve  maps  inside  your  app.  This  informa2on  can  be  drawn  from  your  website,  so  update   your   website   and   your   app   is   also  updated.  Sell  2ckets  and  online  vouchers  (group  buying  style  deals)  through  your  app.  Presell  specified  areas   of   your   venue   and   func2ons   package  ensuring  revenue  is  taken  before  the  doors  are  open.   This   part   of   the   app   will   also   shortly  allow  for  table  service  orders  to  be  placed  and  paid  for.  Customers  take  pictures  that  are  posted  on  their  Facebook   page   and   Instagram   page.   Loyalty  points   can   be   awarded   for   taking   and   pos2ng  pictures.  Pictures  can  also  be  pulled  in  from  the  venues   Facebook   and   Instagram   page   and  displayed  in  an  in-­‐app  gallery  Customers   bump   their   phone   against   a   rubber  ‘Bump  Pad’  placed  on  a  wall  in  the  venue.  Loyalty  points   or   random   prizes   can   then   be   awarded.  The   app   will   also   check   the   customers   in   on  Facebook  and  post  on  their  wall  that  they  are  in  the  venue  inci2ng  the  users  friends  to  join  them.  Events  can  be  pulled  in  from  Facebook  or  sent  via   SQUAWKBOX.   The   app   can   also   display   a  date   driven   lineup   of   all   upcoming  entertainment,  music,  trivia,  poker,  live  sports  etc.  The   venues   Facebook   page   wall   is   displayed,  users  can  like,  comment  and  add  posts  directly  through  the  app.  TwiMer  and  RSS  feeds  can  also  be  included  here  as  well  as  blog  pages,  Youtube  and  Vimeo.  
  • 16. •  Info  on  promo2ons  &  events  provided  quarterly  •  We  create  compelling  emails  and  SMS,  facebook,  twiMer,  website  &  app  posts  •  Compelling  content  is  added  to  your  emails  so  people  read  &  engage  them  •  We  schedule  all  posts  for  you    •  You  can  edit  and  or  delete  as  appropriate    With  no  minimum  term  why  not  give  us  a  chance  to  impress  you!  Sign  up  today.  Imagine  having  your  own  marke2ng  assistant  that  created  and  scheduled  highly  compelling  copy  for  all  your  emails,  SMS,  social  media  posts,  website  updates  and  mobile  app  posts  /  deals.  Now  imagine  paying  them  less  than  £1  a  day!    Welcome  to  Co-­‐Pilot.  "The  Co-­‐Pilot  service  Impact  Data  provides  for  Runaway  Bay  includes  scheduling  all  our  digital  promoIon  (email,  SMS  and  social  media)  has  been  very  well  received  by  our  customers.  Many  of  which  now  reply  with  posiIve  responses  to  the  content  our  emails  such  as  the  entertaining  online  videos  sourced  by  impact  Data.  With  minimal  change  to  promoIons  or  the  venue  we  have  seen  an  increase  in  our  food  business  up  to  $5k  ABOVE  OUR  WEEKLY  BUDGET  due  to  the  acIviIes  of  the  Co-­‐Pilot  program.  Id  highly  recommend  it".                                                                                                                                                                                                              MaR  Hewer,  Runaway  Bay  Tavern,  QLD  
  • 17. How  much  does  it  cost?  o  SQUAWKBOX  Account  -­‐  £59  per  month  with  no  lock  in  contracts.  o  SMS  is  charged  at  3.9p  per  unit  send.  o  OpKonal  Quick  Start  Package  –  From  £99  o  Mobile  App  -­‐  £750  setup  +  £59  per  month  o  Co-­‐Pilot  -­‐  £20  per  month    
  • 18. Deliriously  Happy  &  More  Profitable  Customers  ü “I  don’t  know  any  other  method  of  markeIng  that  can  generate  these  types  of  results,  no  other  form  of  markeIng  we  have  tried  has  had  this  effect  so  quickly  and  so  effecIvely.”  Becky  Webster  I  Elwes  Arms,  Noengham  ü   “SQUAWKBOX  is  a  really  powerful  tool  that  enables  us  to  drive  sales,  anyIme  we  like.  We  recently  won  3  awards  at  the  Chester  Food  and  Drink  FesIval,  simply  by  asking  our  customers  to  vote  for  us  by  sending  them  a  quick  email  –  a  great  result”    Thomas  Hughes  I  Greyhound  Inn,  Chester    ü "The  only  way  I  promote  my  business  is  through  my  customer  database  and  the  results  speak  for  themselves,  sales  in  our  first  year  grew  by  17%”,  Lynne  Sanders,  Bistro  Aix,  London    ü “We  generate  £3,600  per  month  or  around  £43,000  per  year  in  gross  sales  simply  by  sending  out  automated  anniversary  communicaIons.  SQUAWKBOX  takes  care  of  everything,  Thanks  guys.”  Ma$  Goodwin  I  Portrait  House,  Liverpool    ü "Ive  worked  with  the  team  at  Impact  Data  for  around  7  years  now  and  set  up  at  least  25  venues  with  their  services.  I  can  truly  say  that  Impact  Data  are  the  best  in  the  business.  The  product  is  great  and  the  support  is  always  there  when  you  need  it.”  Melissa  McGroder  |  Director  at  My  MarkeKng  Department  Pty  Ltd  |    www.mmd.com.au    

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