CREDENTIALS DOCUMENTWorld Leaders in Digital Marke2ng Solu2ons Impact Data SQUAWKBOX Overview February -‐ 2013 Phone -‐ 0161 618 1092
Introduc2on Impact Data are a world leader in Data driven communica2ons. We build tools to help Businesses communicate with your customers more eﬀec2vely via email, SMS, Facebook, TwiMer, Your Website, iPhone and Android mobile apps. We have thousands of clients across Australia and the UK
Welcome to Squawkbox What is SQUAWKBOX? A simple hospitality speciﬁc applica2on that allows you to create promo2ons and then publish them via all or any combina2on of… • Email • SMS • Facebook (mul2ple pages) • TwiMer • Your website • iPhone & Android Apps …just by the click of one buRon
Welcome to Squawkbox Create – Lots of crea2ve op2ons, simple click and edit. Send – Just 2ck boxes Report – How did it go? SQUAWKBOX provides you with detailed reports.
What else can it do? • AutomaKc birthday oﬀers – drive func2on revenue • Separate milestone b’day oﬀers – More 21st’s, 30th’s etc • Auto-‐send regular event communicaKons out – More £££ • Add a ‘voucher’ tab to facebook – also grows your database • Run compeKKons on website/facebook – engage patrons • Clean up your database – remove dead emails & mobiles • Save you Kme – Schedule promo2ons in advance, from anywhere!
SMS Messaging Our enhanced SMS messages turn regular text messages into full screen e-‐ﬂyers via a 2nyURL
Quick Start Package The SQUAWKBOX Quick Start Package (op2onal) is designed to get you set-‐up fast -‐ because we’ll do all the work for you. We’ll also custom make all the tools you’ll need to quickly capture your customer details and drama2cally grow your database. You also get all the tools to then proﬁtably promote your business back to your customers so they visit your venue more onen.
Print Ready QR Code Sign-‐up Posters & DL Cards These posters and DL cards for tables with QR codes are great for signing up lots of customers into your database. When they scan the QR code it creates a SQUAWKBOX form on their mobile phone which your customers ﬁll in.
Facebook Landing Pages Before ‘Liked’ Aner ‘Liked’ Voucher We can create for you a Facebook Landing Page or ‘Like’ Gate. These do three things: 1. Encourage visitors to ‘like’ your Facebook Page. 2. Grows your database by turning ‘Likes’ into customers. 3. Drives customers back to your business to spend more money. Once a visitor has ‘Liked’ your page, a SQUAWKBOX form is automa2cally presented for them to ﬁll in. This valuable informa2on goes directly into your SQUAWKBOX account. SQUAWKBOX will then auto-‐send your visitor a voucher you adver2sed on your Facebook page.
Mobile Apps Bump Ticke2ng & online voucher sales Compe22ons Social Events Loyalty Photo-‐Share Menu’s, Hours and Contact info
Mobile Apps Run quizzes, random wins or open a QR code reader and run a QR code scavenger hunt. This sec2on also allows you to no2fy customers of compe22on promo2ons you are running in the venue. Alterna2vely you can just make everyone a winner and give things away, like a 2 for 1 in the bistro tonight only! The app has a number of loyalty op2ons form accumula2on of points via bump and photo-‐share to replacing to POS driven loyalty cars with on screen barcodes that display current points balances. We prefer status driven loyalty systems as they tend to be of a higher appeal and do not represent ta liability(points) that needs to be accounted for. Talk to us about the best ﬁr for your venue. Post your menus, hours and contact informa2on including interac2ve maps inside your app. This informa2on can be drawn from your website, so update your website and your app is also updated. Sell 2ckets and online vouchers (group buying style deals) through your app. Presell speciﬁed areas of your venue and func2ons package ensuring revenue is taken before the doors are open. This part of the app will also shortly allow for table service orders to be placed and paid for. Customers take pictures that are posted on their Facebook page and Instagram page. Loyalty points can be awarded for taking and pos2ng pictures. Pictures can also be pulled in from the venues Facebook and Instagram page and displayed in an in-‐app gallery Customers bump their phone against a rubber ‘Bump Pad’ placed on a wall in the venue. Loyalty points or random prizes can then be awarded. The app will also check the customers in on Facebook and post on their wall that they are in the venue inci2ng the users friends to join them. Events can be pulled in from Facebook or sent via SQUAWKBOX. The app can also display a date driven lineup of all upcoming entertainment, music, trivia, poker, live sports etc. The venues Facebook page wall is displayed, users can like, comment and add posts directly through the app. TwiMer and RSS feeds can also be included here as well as blog pages, Youtube and Vimeo.
• Info on promo2ons & events provided quarterly • We create compelling emails and SMS, facebook, twiMer, website & app posts • Compelling content is added to your emails so people read & engage them • We schedule all posts for you • You can edit and or delete as appropriate With no minimum term why not give us a chance to impress you! Sign up today. Imagine having your own marke2ng assistant that created and scheduled highly compelling copy for all your emails, SMS, social media posts, website updates and mobile app posts / deals. Now imagine paying them less than £1 a day! Welcome to Co-‐Pilot. "The Co-‐Pilot service Impact Data provides for Runaway Bay includes scheduling all our digital promoIon (email, SMS and social media) has been very well received by our customers. Many of which now reply with posiIve responses to the content our emails such as the entertaining online videos sourced by impact Data. With minimal change to promoIons or the venue we have seen an increase in our food business up to $5k ABOVE OUR WEEKLY BUDGET due to the acIviIes of the Co-‐Pilot program. Id highly recommend it". MaR Hewer, Runaway Bay Tavern, QLD
How much does it cost? o SQUAWKBOX Account -‐ £59 per month with no lock in contracts. o SMS is charged at 3.9p per unit send. o OpKonal Quick Start Package – From £99 o Mobile App -‐ £750 setup + £59 per month o Co-‐Pilot -‐ £20 per month
Deliriously Happy & More Proﬁtable Customers ü “I don’t know any other method of markeIng that can generate these types of results, no other form of markeIng we have tried has had this eﬀect so quickly and so eﬀecIvely.” Becky Webster I Elwes Arms, Noengham ü “SQUAWKBOX is a really powerful tool that enables us to drive sales, anyIme we like. We recently won 3 awards at the Chester Food and Drink FesIval, simply by asking our customers to vote for us by sending them a quick email – a great result” Thomas Hughes I Greyhound Inn, Chester ü "The only way I promote my business is through my customer database and the results speak for themselves, sales in our ﬁrst year grew by 17%”, Lynne Sanders, Bistro Aix, London ü “We generate £3,600 per month or around £43,000 per year in gross sales simply by sending out automated anniversary communicaIons. SQUAWKBOX takes care of everything, Thanks guys.” Ma$ Goodwin I Portrait House, Liverpool ü "Ive worked with the team at Impact Data for around 7 years now and set up at least 25 venues with their services. I can truly say that Impact Data are the best in the business. The product is great and the support is always there when you need it.” Melissa McGroder | Director at My MarkeKng Department Pty Ltd | www.mmd.com.au