Squawkbox Presentation Oct 2012


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SQUAWBOX is an all in one Marketing app that helps you drive sales for your business. Specifically designed for the hospitality industry it allows you to create promotions and post them instantly via Email, SMS, Facebook, Twitter & Your website.

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Squawkbox Presentation Oct 2012

  1. 1. Welcome to SquawkboxWhat is SQUAWKBOX?A simple hospitality specific applicationthat allows you to create promotions,(upload your own or use any of the 300we have loaded in for you) and thenpublish them via any combination of,• Email• SMS• Facebook (multiple pages)• Twitter• Your website
  2. 2. Welcome to SquawkboxCreate – Simple click to edit Send – Just tick boxes Report – How did it go? We send you detailed reports.
  3. 3. What else can it do?• Automatic birthday offers – drive function revenue• Separate milestone b’day offers – More 21st’s, 30th’s etc• Auto-send regular event communications out – More £££• Add a ‘voucher’ tab to facebook – also grows your database• Run competitions on website/facebook – engage patrons• Clean up your database – remove dead emails & mobiles• Save you time – Schedule promotions in advance, from anywhere!
  4. 4. SMS Messaging
  5. 5. Does it work? A Melbourne RestaurantMay 2010 – Began working with us.Initial Database size: 5,500Initial Social media: nil The Bell Inn Year 1 ROI: 2645% Venue type: Village PubJuly 2012 Database size: 1365 We are thrilled with what Impact (within 13 months) Data have helped us achieve andDatabase size: 26,186 are hoping for even better resultsSocial media following: 18,238 Promotions: with the new SQUAWKBOX system.Revenue uplift: $9,750 each week • Sign up incentive - Thank you! £840 per month Alison Heath • Birthday offers - The Bell Inn, HaughtonContact: Bill Ferg (owner) £2400 per monthPhone: (03) 9589 6329Email: bill@lobstercave.com.au
  6. 6. Our methodology 1. Continually grow your database & social media – We help you do this. 2. Automate anything you can – Birthday, anniversary, welcome promotions 3. DON’T ADVERTISE, entertain and inform – get consumers attention first 4. We are available to you 7 days a week to help you succeed Entertaining email content CLICK HERE to watch the world’s best example of promoting through Entertainment? Putting things like quiz’s, recipes, tips, jokes, funny youtube clips & wine / beer tasting notesinto your communications ensures they get read!
  7. 7. Print Ready QR Code Sign-up Posters & DL Cards These posters and DL cards for tables with QR codes are great for signing up lots of customers into your database. When they scan the QR code it creates a SQUAWKBOX form on their mobile phone which your customers fill in.
  8. 8. Facebook Landing Page We can create for you a Facebook Landing Page or ‘Like’ Gate. These do three things: 1. Encourage visitors to ‘like’ your Facebook Page. 2. Grows your database. 3. Drives customers back to your business to spend more money.
  9. 9. Facebook Landing Page Once a visitor has ‘Liked’ your page, a SQUAWKBOX form is automatically presented for them to fill in. This valuable information goes directly into your SQUAWKBOX account. SQUAWKBOX will then auto- send your visitor a voucher you advertised on your Facebook page.
  10. 10. Facebook Landing Page These Facebook ‘Like’ gates: 1. Encourage more Facebook ‘Likes’ 2. Capture & add your customer contact details to your database 3. Encourage more customer visits and spend
  11. 11. Web Registration Form A web registration form is the easiest way to take all the hard work out of growing your database. Any details collected will be put directly into your SQUAWKBOX Account. Saving you time on not needing to double handle.
  12. 12. How much does it cost?£59 + VAT per month with no lock in contracts.SMS is charged at 3.9p + VAT per unit sent.Optional Quick start package – fast optimal setup. £595 + VATBranded Facebook & Twitter account setupSocial Media connection to SQUAWKBOXFacebook customer sign-up & voucher page (‘Like’ gate)In venue QR code driven sign-up poster artworkAutomated Welcome, Birthday & Anniversary messagesDigital marketing plan to get you more customers, more oftenExisting database uploaded into your accountAll done for you in just 6 days
  13. 13. Quick Start Package The SQUAWKBOX Quick Start Package is designed to get you set-up fast - because we’ll do all the work for you. We’ll also custom make all the tools you’ll need to quickly capture your customer details and dramatically grow your database. You also get all the tools to then profitably promote your business back to your customers so they visit your venue more often.
  14. 14. Deliriously Happy & More Profitable Customers “I don’t know any other method of marketing that can generate these types of results, no other form of marketing we have tried has had this effect so quickly and so effectively.” Becky Webster I Elwes Arms, Nottingham  “SQUAWKBOX is a really powerful tool that enables us to drive sales, anytime we like. We recently won 3 awards at the Chester Food and Drink Festival, simply by asking our customers to vote for us by sending them a quick email – a great result” Thomas Hughes I Greyhound Inn, Chester "The only way I promote my business is through my customer database and the results speak for themselves, sales in our first year grew by 17%”, Lynne Sanders, Bistro Aix, London “We generate £3,600 per month or around £43,000 per year in gross sales simply by sending out automated anniversary communications. SQUAWKBOX takes care of everything, Thanks guys.” Matt Goodwin I Portrait House, Liverpool "Ive worked with the team at Impact Data for around 7 years now and set up at least 25 venues with their services. I can truly say that Impact Data are the best in the business. The product is great and the support is always there when you need it.” Melissa McGroder | Director at My Marketing Department Pty Ltd | www.mmd.com.au