Under the Guidance of
Dr T Santha, Msc, MPhil., PHD
Company Profile - Dneers
Pioneers in Internet marketing company and search
engine optimization services for more than 7 years in
India as well as abroad having hands on experience in
various businesses. Services includes but not limited to
•Social Media Marketing
• The project title “Cloud E-Mail Marketing” is
developed using PHP as front end and MySQL
Server as back end for Dneers.
• An amusing website for Sending email
messages with the purpose of enhancing the
relationship of a merchant with its current or
previous customers, to encourage customer
loyalty and repeat business.
• This project aims for complete tracing of mail
sent via this product and generating reports
according to users, company. Comfort in
integration to other websites with tracing to
FRONT END - PHP
BACK END - MySQL
• Email marketing is directly marketing a
commercial message to a group of people via
mail. In its broadest sense, every email sent to a
potential or current customer could be
considered email marketing. It usually involves
using email to send ads, request business, or
solicit sales or donations, and is meant to build
loyalty, trust, or brand awareness. Email
marketing can be done to either cold lists or
current customer database.
• Template Creation
• E-Mail List
• Newsletter Integration
• Mail Tracking
• SMTP & Mail Config
Trace Back GEO Location
• Creating graphical templates for newsletter.
• This includes drag & drop images
List of Newsletter Subscribers are maintained
with regarding to activation , Month of
subscription, Particular Newsletter links.
• Integration of newsletter component in front-
• This involves cross-site logging.
Creating newsletter according to month,
Integration of template to newsletter.
• Tracking users access to newsletter.
• Newsletter Opening
• Newsletter Navigation
SMTP & Mail Config
Configuring SMTP Server for sending mail.
Configuring mail id for sending mail.
Integration with SMTP & Mail.
• Implementing Google analytics for tracing
mail with Google features.
Trace Back GEO Location
Tracking user location using geo location
• To monitor statistics of newsletter usage for a particular
• Sending email messages with the purpose of enhancing the
relationship of a merchant with its current or previous
customers, to encourage customer loyalty and repeat
• Sending email messages with the purpose of acquiring new
customers or convincing current customers to purchase
• Adding advertisements to email messages sent by other
companies to their customers,
• Trace users according to location.
EXISTING SYSTEM & DRAWBACKS:
• The system, which is followed at present, does
not provide users tracing ip, geolocation, city,
tracing, template design.
The drawbacks, which are faced during existing
system, can be eradicated by using the proposed
system. The main objective of the existing
system is to provide a Complete user-friendly
• The system, which is proposed, now brings a
complete Content Management System which
helps the users to share multimedia contents too.
• Only a single Administrator is enough to maintain
all the server from anywhere.
BENEFITS OF THE PROPOSED SYSTEM:
• Professional look & feel.
• Large volumes of data can be stored with case.
• Security is assured.
• Maintenance of file is flexible.
• Records stored are updated now and then.
• Stored data and procedures can be easily edited
• Reports can be generated with case.
• DB can be administrated through internet.
• IP Tracing with geo location.
• GUI Template Design.
• PROCESSOR : PENTIUM DUAL CORE
• HARD DISK : 40GB
• MONITOR : 15 “MONITOR
• CD DRIVE : 52X DVD-ROM
• PRINTER : HP LaserJet
• RAM : 2 GB
• KEYBOARD : 104 KEYS
• CPU CLOCK : 1.6 GHz
• MOUSE : SCROLL MOUSE
DEVELOPMENT TOOLS SPECIFICATION:
• OPERATING SYSTEM : Linux - Debian
• SERVER: Apache
• PHP VERSION: PHP 5.3
• BACKEND TOOL: MySQL 5
• FRAMEWORK: Zend, Yii
• DB ADMINISTRATION: SQL Buddy