Technical Implementation of an eShop

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The presentation addresses the correct procedure and the necessary components of establishing an ecommerce business.

eCommerce is a trend and many people on their rush to get a piece from the pie, fail to understand some critical points, that will come after as an avalanche, if neglected. The 'Technical Implementation of eShop' presentation aims at briefly highlighting these important steps.

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This presentation was given at the eCommerce Seminars, organised by ELTRUN, the eBusiness Lab of the Economic University of Athens, Greece.

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Technical Implementation of an eShop

  1. 1. Technical Implementation of an eShop
  2. 2. ONE HOUR SESSION Prepared 50 min.
  3. 3. Who am I?
  4. 4. GR.EC.A ATCOM S.A. Member of the Head of Board InnovationOliveShop.com Co-founder HAMAC Member of the Global Trends Committee fa@me.gr Smallest email in the world???
  5. 5. Quick Quiz Which is the biggestnightmare of a presenter?
  6. 6. 1. The Procedure2. The Components
  7. 7. 1. The Procedure
  8. 8. Information Architecturein·for·ma·tion ar·chi·tec·ture / in-fər-ˈmā-shənˈär-kə-ˈtek-chəris the art and science of organizingand labeling data
  9. 9. Usabilityusa·bili·ty / yü-zə-ˈbi -lə-tēis the ability to be used easily or convenient
  10. 10. #FAIL
  11. 11. #FAIL
  12. 12. Law No 1: Don’t make users think too much.If it is very complex… they will leaveIf they get lost… they will leaveIf it is hard to read… they will leaveIf they don’t now how to proceed… they will leaveIf they have too many to do… they will leave
  13. 13. Is it just colours and shapes?
  14. 14. RESPONSIVE DESIGN
  15. 15. 2. The Components
  16. 16. Sales Promotions CMSCatalog Newsletters Help DeskCustomers Loyalty Systems ConfigurationReports CouponsAnalytics
  17. 17. Let’s make a good deal
  18. 18. If you give me a rating…
  19. 19. I’ ll give you Tips To Increase Conversions
  20. 20. I’ ll give you Usability Tips To Increase Conversions
  21. 21. Use OnePage Checkout
  22. 22. Improve Login Forms
  23. 23. Use Social Proof (Reviews/Critics,etc.)
  24. 24. Use Call-To-Action Buttons
  25. 25. Shout your Security and Trust Seals

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