Going Global - The Challenges of International eCommerce
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A first approach on explaining the challenged of aiming for the Big Picture. What are the problems and challenges of international ebusiness?

A first approach on explaining the challenged of aiming for the Big Picture. What are the problems and challenges of international ebusiness?

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Going Global - The Challenges of International eCommerce Presentation Transcript

  • 1. ONE HOUR SESSION Prepared 50 min.
  • 2. We don’t have problems……We have challenges
  • 3. Who am I?
  • 4. GR.EC.A ATCOM S.A. Member of the Head of Board InnovationOliveShop.com Co-founder HAMAC Member of the Global Trends Committee fa@me.gr Smallest email in the world???
  • 5. Quick Quiz Which is the biggestnightmare of a presenter?
  • 6. Some Numbers
  • 7. Europe
  • 8. 300 billion euro turnover20% Growth relative to 2011Up to 30% Growth relative to 2012
  • 9. U.S.A.
  • 10. Cyber Monday 2012:30% up to 2011- 1,98 Billion on a single day53% up of shoppers intend to doholiday shopping online38% of tablet owners have made apurchase on their devices17% up relative to 2011. 14% up from 2010
  • 11. Asia
  • 12. In China, 30 million new customers willshop online every year until 2016.25% of Ecommerce demand productsnot available in physical storesBy 2015, China will become the largestecommerce market in the world
  • 13. 1. Marketing
  • 14. 2. Operations
  • 15. 3. Logistics
  • 16. 4. Technology
  • 17. 5. Other
  • 18. M.O.L.T.O.
  • 19. +1?
  • 20. …but that is a seminar of each own 
  • 21. 1. Marketing
  • 22. 1. Marketing • CPC Campaigns • SEO • Social Media • Affiliates • Email Marketing • Local ATL/BTL
  • 23. 2. Operations
  • 24. 2. Operations
  • 25. 3. Logistics
  • 26. 3. Logistics • Shipping – Large selection of shipping methods – Exploit shipping margins – Find local companies – Learn from barriers and adjust • Don’t be overconfident • Find a good Customs Clearer • Closely track all mistakes
  • 27. 4. Technology
  • 28. 4. Technology • Usability • IP Matching • Concurrent Editing • APIs • More back-end filters • Reporting
  • 29. 5. Other
  • 30. 5. Other • Cookies • Privacy Policies • Patents • Mediakits • Corporate Identity Design
  • 31. Let’s make a good deal
  • 32. If you give me a rating…
  • 33. I’ ll give you +1 tips
  • 34. Website needs to be localin every essence
  • 35. Understand Key market differences
  • 36. Invest time for strategy, ineach country individually
  • 37. Add payment gateways.Don’t stop potential customers
  • 38. Always negotiate the shipping price
  • 39. Focus on your goals
  • 40. Special Thanks to all these guys for their great photos• http://www.flickr.com/photos/abstractionsss/2754713712/sizes/l/in/photostream/• http://www.flickr.com/photos/eric5dmark2/5432852145/sizes/o/in/photostream/• http://upload.wikimedia.org/wikipedia/commons/4/4b/Europa-bei-nacht_1-1024x768.jpg• http://www.masterresource.org/wp-content/uploads/2009/12/earth_night.jpg• http://fc06.deviantart.net/fs41/f/2009/028/5/f/Think_positive_by_JoaoPedroPG.jpg• http://www.scotclimb.org.uk/images/big_nightfall.jpg• http://www.flickr.com/photos/n0thing/2111346/sizes/o/in/photostream/• http://blog.eoffice.net/wp-content/uploads/2012/10/WIR-Deepend-036.jpg• http://www.csmcargocarrier.com/images/723685_Shipping-to-Bahrain.jpg• http://s1.aecdn.com/images/news/volvo-trucks-delivers-34-new-tractors-to-yusen-logistics-38252_1.jpg• http://www.flickr.com/photos/khanov/7635526198/sizes/h/in/photostream/• http://hdwallpaper.ws/images/2012/09/-Shepherd-Cubes-Rubiks-Cube-Cuber-3x3-Shepherds-Cube-Shepherds-Sticker-Set- Shepherds-3x3-Cubing-Fresh-New-Hd-Wallpaper--.jpg• http://www.flickr.com/photos/skitzogerl34/313760025/sizes/l/in/photostream/• http://www.flickr.com/photos/yury-prokopenko/5683348314/sizes/l/in/photostream/• http://www.precisionmktks.com/images/pmktks%20images/handshake.jpg• http://3.bp.blogspot.com/_4Smtz8xEhzY/TOQvBkciZ0I/AAAAAAAABLk/8cXi7dR8-bc/s1600/DSC_3454.JPG• http://www.dailyinspiration.nl/creative-ads-moustaches-makes-a-difference/• http://25.media.tumblr.com/tumblr_mbklwkqAWM1qezkvto1_1280.jpg• http://3.bp.blogspot.com/-iRhDlRzqrSQ/TuiXV3HEQdI/AAAAAAAAACE/W_2JFQrRvWI/s1600/credit+cards+bunch.jpeg• http://www.creativecriminals.com/images/fedextruck2.jpg• http://www.flickr.com/photos/starrypix/5711049852/sizes/o/in/photostream/• http://www.flickr.com/photos/kassandra_gg/7844303696/sizes/h/in/photostream/• http://www.skyetampa.com/wp-content/uploads/2011/09/5StarLogo_2.jpg• http://mjfellright.files.wordpress.com/2012/10/usa-at-night.jpg