Transcript of "Web Reach And Frequency (Ibope Netratings)"
WebRF – Internet Planning Software
Variables/Universes Variables: Reach / Affinity / Frequency / Page Views / Rating / CPR /CPT /Time Spent (navegating per pageview and per unique user) Total Universe Total individuals 2 years old or older in Brazil Internet Universe Nº of individuals who own a computer with Internet access in the home Active Universe Nº of individuals that have used a computer with Inetrnet access in the home, accessing at least once a site containing advertising
<ul><li>Distribution of data within Brands/Channels with a higher probability of attrcating a specific target </li></ul><ul><li>Experimenting different scennarios for the evaluation of the relative contribution of different combinations of sites </li></ul><ul><li>Competitive analysis </li></ul><ul><li>Elaborating plans with a higher reach within your target audience </li></ul><ul><li>More efficient distribution of the budget for Internet </li></ul><ul><li>Multiple insights of a campaign’s results with flexible reports that may be exported to Excel </li></ul><ul><li>Evaluation of the Internet medium using the same terminology/language as other mediums </li></ul>Key Informations
Simplifying planning in Internet <ul><li>WebRF is a sofisticated and user-firendly planning tool </li></ul><ul><li>That incorporates the entire process of Internet planning –from the design of various media plans to the optimization and analysis of the results. </li></ul><ul><li>Database: </li></ul><ul><ul><ul><li>- periodicity: monthly </li></ul></ul></ul><ul><li>- delivery: on the18th of each month </li></ul>