WebRF – Internet Planning Software
Variables/Universes Variables: Reach / Affinity / Frequency / Page Views / Rating / CPR /CPT /Time Spent (navegating per p...
<ul><li>Distribution of data within Brands/Channels with a higher probability of attrcating a specific target </li></ul><u...
Simplifying planning in Internet <ul><li>WebRF is a sofisticated and user-firendly planning tool </li></ul><ul><li>That in...
Accessing WebRF www.nielsen-netratings.com
Accessing WebRF
Functionalities | Optimizer
Functionalities | Optimizer
IBOPE Media Thank you!
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Web Reach And Frequency (Ibope Netratings)

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Transcript of "Web Reach And Frequency (Ibope Netratings)"

  1. 1. WebRF – Internet Planning Software
  2. 2. Variables/Universes Variables: Reach / Affinity / Frequency / Page Views / Rating / CPR /CPT /Time Spent (navegating per pageview and per unique user) Total Universe Total individuals 2 years old or older in Brazil Internet Universe Nº of individuals who own a computer with Internet access in the home Active Universe Nº of individuals that have used a computer with Inetrnet access in the home, accessing at least once a site containing advertising
  3. 3. <ul><li>Distribution of data within Brands/Channels with a higher probability of attrcating a specific target </li></ul><ul><li>Experimenting different scennarios for the evaluation of the relative contribution of different combinations of sites </li></ul><ul><li>Competitive analysis </li></ul><ul><li>Elaborating plans with a higher reach within your target audience </li></ul><ul><li>More efficient distribution of the budget for Internet </li></ul><ul><li>Multiple insights of a campaign’s results with flexible reports that may be exported to Excel </li></ul><ul><li>Evaluation of the Internet medium using the same terminology/language as other mediums </li></ul>Key Informations
  4. 4. Simplifying planning in Internet <ul><li>WebRF is a sofisticated and user-firendly planning tool </li></ul><ul><li>That incorporates the entire process of Internet planning –from the design of various media plans to the optimization and analysis of the results. </li></ul><ul><li>Database: </li></ul><ul><ul><ul><li>- periodicity: monthly </li></ul></ul></ul><ul><li>- delivery: on the18th of each month </li></ul>
  5. 5. Accessing WebRF www.nielsen-netratings.com
  6. 6. Accessing WebRF
  7. 7. Functionalities | Optimizer
  8. 8. Functionalities | Optimizer
  9. 9. IBOPE Media Thank you!

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