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IBOPE Monitor now covers internet
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IBOPE Monitor now covers internet

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Transcript

  • 1. Monitor Evolution Inclusion Internet 2009
  • 2. Agenda Brief History Monitor Coverage Internet Medium Inclusion Data Collection Adspend Share per Medium Internet Sector Analysis
  • 3. Inclusion of Mediums Timeline in the measurement of Advertising Investment 2009 IBOPE Monitor Launching of Internet 2007/08 IBOPE Monitor •Coverage of Radio in 78 stations, TV in 37 markets, inclusion of Cinema •Launching of Monitor Evolution 2004/05 IBOPE Monitor •Digital collection (10 markets) and automatic recognition of spots - GSP e GRJ. 1998/99 Fusion IBOPE Monitor and A/C Nielsen Brasil •Coverage of Over the Air TV in 28 markets and inclusion of monitoring of Outdoor. •Inclusion of monitoring of Pay Tv Assinatura and Radio 1996/97 IBOPE Monitor •Launching of service with monitoring of TV (10 markets), Magazines and Newspapers.
  • 4. Coverage MAGAZINE OUTDOOR RADIO 250 national, PAY TV 7 markets regional and Special 24 markts 29 channels (78 stations) Edition 108 displays publications Cinema OVA TV Newspaper Internet 11 markets 37 markets 23 markets 6 main portals (557 rooms) (149 channels) (58 Publications)
  • 5. Data Collection MODEL Declared Data: The portals report the information/data that make up the online advertising database DECLARED SPOTS “Display” Formats: visual format ads such as banners, pop-ups, dhtml’s and other graphic formats (including animation, sound, and other special effects) INFORMATION DETAIL Date, advertiser, brand, total impressions, etc.
  • 6. Concepts and Criteria Ad Formats Collected
  • 7. Concepts and Criteria Ad Formats Collected
  • 8. Concepts and Criteria Ad Formats Collected
  • 9. Concepts and Criteria Ad Formats Collected
  • 10. Concepts and Criteria Ad Formats Collected
  • 11. Share per Media For the medium of Internet, as for other mediums, the spot value is defined based on public rate cards
  • 12. Share per Portal CPM – Cost per thousand Impressions CPM is calculated based on impressions delivered to the advertiser during the month. Average or expected volume of impressions are not utilized
  • 13. Internet Sector Analysis The top three sectors represent 57% of the total investment in the Internet
  • 14. Internet Advertiser Analysis The top 10 advertisers represent 46% of all advertising investment in the Internet
  • 15. Monitor Evolution Benefits Excepted by all advertising agencies, advertisers, and communication mediums Innovative and dynamic , allows for the accompaniment of advertising strategies and competitors Evaluates the success of all economic sectors , categories, and products Allows for various analysis to be created and formatted Offers pre-formatted analysis for all mediums Offers monthly databases and cumulative data for the past 36 months The Internet database already includes one full year of data (retroactive of Jan08)