An execution of a plan throughpatterned, organized andunderstood emotional,psychological and physiologicalhuman responses through eitherconscious or sub-consciouscommunication based on visual,physical, and auditory cues.
Getting people to dosomething or feel a certain way.
Color HarmoniesAnalogous – adjacent on color wheelComplementary – opposite hueMonochromatic – within the same hueTriad – 3 of equal distance on wheelNeutral – not found on color wheel
Color ParingSome colors go well togetherSome do notPairing gives relevance to another concept
ContrastMakes things easier to readHelps to draw attentionColor blind can distinguish better
More InformationColor Principles http://www.ncsu.edu/scivis/lessons/colormodels/color_models2.htmlColor Harmony http://kuler.adobe.com/#createBasic Color Theoryhttp://www.colormatters.com/color-and-design/basic-color-theoryIn fact, check out all of Colormatters.com