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French 4G : new technology, new challenges, new battles
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French 4G : new technology, new challenges, new battles

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  • 1. Antonin Lacaton & Jérémie Poiroux French 4G new technology, new challenges, new battles
  • 2. What is 4G/LTE ? Long Term Evolution Speed : 100 Mb/s - 1 Gb/s New frequencies : 800 MHz - 1600 MHz - 2800 MHz Antonin Lacaton & Jérémie Poiroux
  • 3. 4G/LTE : What’s happening abroad ? Paradox in Europe 2009 : First 4G network in Sweden and Norway 2010 : First 4G-compatible mobile phone sold Antonin Lacaton & Jérémie Poiroux
  • 4. 4G/LTE : What’s happening abroad ? Different issues for large countries Antonin Lacaton & Jérémie Poiroux
  • 5. 4G/LTE : What’s happening abroad ? Disparities in Middle-East Antonin Lacaton & Jérémie Poiroux
  • 6. 4G/LTE : What’s happening abroad ? 5G in Korea best 4G coverage in the world Antonin Lacaton & Jérémie Poiroux
  • 7. 4G in France Antonin Lacaton & Jérémie Poiroux
  • 8. Historical context Antonin Lacaton & Jérémie Poiroux
  • 9. 4G in France : marketing ploy or real technical revolution ? A price war Antonin Lacaton & Jérémie Poiroux
  • 10. 4G in France : marketing ploy or real technical revolution ? A price war Antonin Lacaton & Jérémie Poiroux
  • 11. 4G in France : marketing ploy or real technical revolution ? A price war from 25-30 € Antonin Lacaton & Jérémie Poiroux
  • 12. 4G in France : marketing ploy or real technical revolution ? A price war Mobile Virtual Network Operator from 19,99 € Antonin Lacaton & Jérémie Poiroux
  • 13. 4G in France : marketing ploy or real technical revolution ? Unequal infrastructures number of 4G antennas 5392 3879 1013 700 Source : ANFR (National Frequency Agency) Antonin Lacaton & Jérémie Poiroux
  • 14. 4G in France : marketing ploy or real technical revolution ? Unequal infrastructures Free 4G Coverage Map Antonin Lacaton & Jérémie Poiroux
  • 15. 4G in France : marketing ploy or real technical revolution ? Unequal infrastructures Antonin Lacaton & Jérémie Poiroux
  • 16. 4G in France : marketing ploy or real technical revolution ? Marketing, again and again... Antonin Lacaton & Jérémie Poiroux
  • 17. 4G in France : marketing ploy or real technical revolution ? Marketing, again and again... Antonin Lacaton & Jérémie Poiroux
  • 18. 4G in France : marketing ploy or real technical revolution ? Marketing, again and again... Antonin Lacaton & Jérémie Poiroux
  • 19. 4G in France : marketing ploy or real technical revolution ? Marketing, again and again... Antonin Lacaton & Jérémie Poiroux
  • 20. 4G in France : marketing ploy or real technical revolution ? Marketing, again and again... DATA consumption 15 megabytes / hour 150 megabytes / hour Antonin Lacaton & Jérémie Poiroux
  • 21. 4G in France : marketing ploy or real technical revolution ? And in real life ? theoretical speeds Antonin Lacaton & Jérémie Poiroux
  • 22. 4G in France : marketing ploy or real technical revolution ? And in real life ? Antonin Lacaton & Jérémie Poiroux
  • 23. 4G in France : marketing ploy or real technical revolution ? And in real life ? 20 times faster than 3G Antonin Lacaton & Jérémie Poiroux
  • 24. 4G in France : marketing ploy or real technical revolution ? And in real life ? 3G : 10 minutes 4G : 20 seconds Antonin Lacaton & Jérémie Poiroux
  • 25. 4G in France : accessibility Antonin Lacaton & Jérémie Poiroux
  • 26. 4G in France : accessibility Antonin Lacaton & Jérémie Poiroux
  • 27. 4G in France : accessibility Antonin Lacaton & Jérémie Poiroux
  • 28. Conclusion 3G Antonin Lacaton & Jérémie Poiroux 4G

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