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Social Media Leadership
Social Media Leadership
Social Media Leadership
Social Media Leadership
Social Media Leadership
Social Media Leadership
Social Media Leadership
Social Media Leadership
Social Media Leadership
Social Media Leadership
Social Media Leadership
Social Media Leadership
Social Media Leadership
Social Media Leadership
Social Media Leadership
Social Media Leadership
Social Media Leadership
Social Media Leadership
Social Media Leadership
Social Media Leadership
Social Media Leadership
Social Media Leadership
Social Media Leadership
Social Media Leadership
Social Media Leadership
Social Media Leadership
Social Media Leadership
Social Media Leadership
Social Media Leadership
Social Media Leadership
Social Media Leadership
Social Media Leadership
Social Media Leadership
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Social Media Leadership

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  • Antonella D'Alessio MCE/00014
  • Antonella D'Alessio MCE/00014
  • Antonella D'Alessio MCE/00014
  • Transcript

    • 1. SOCIAL MEDIA LEADERSHIP are we ready? Antonella D'Alessio MCE/00014
    • 2. SECTION 1 Leadership: what’s it all about? Antonella D'Alessio MCE/00014
    • 3. WHAT IS LEADERSHIP?
      • Leaders impact our daily lives and futures. In good times and bad,
      • there is always a need for strong leadership. The success of a business
      • or an industry is determined by the leaders it chooses or inherits.
      Antonella D'Alessio MCE/00014
    • 4. ACCORDING TO WIKIPEDIA, “LEADERSHIP… Antonella D'Alessio MCE/00014
    • 5. INDUSTRIAL VS TECHNOLOGICAL REVOLUTION
      • INDUSTRIAL AGE The rise of machines
      • INFORMATION AGE The rise of people
      Antonella D'Alessio MCE/00014
    • 6. TRADITIONAL VS MODERN LEADERSHIP
      • Traditional concept of leadership
      • Modern concept of leadership
      Antonella D'Alessio MCE/00014
    • 7. Antonella D'Alessio MCE/00014
    • 8. THE WORLD IS CHANGING… Antonella D'Alessio MCE/00014
    • 9. Information technology travels faster than ever! Are you ready to this revolution Web 2.0 and social media have changed our lives in some meaningful way. Collectively they are changing the world for good Antonella D'Alessio MCE/00014
    • 10. SECTION 2 A brand new world: Web 2.0 and Social Media Antonella D'Alessio MCE/00014
    • 11. SOCIAL MEDIA REVOLUTION Antonella D'Alessio MCE/00014
    • 12. WEB 2.0
      • Network as Platform
      • Social Networking
      • Photo-sharing
      • Video-sharing
      • User-generated content
      • Communities
      • Wikis
      • Blogs
      • Podcasting
      • RSS Feeds
      Antonella D'Alessio MCE/00014
    • 13. “ Web 2.0 is a set of economic, social and technology trends that collectively form the basis for the next generation of the Internet – a more mature, distinctive medium characterized by user participation, openness and network effect” (Musser, 2006) Antonella D'Alessio MCE/00014
    • 14. Antonella D'Alessio MCE/00014
    • 15. SOCIAL MEDIA Antonella D'Alessio MCE/00014
    • 16. ACCORDING TO WIKIPEDIA, SOCIAL MEDIA ARE… “…  media  for  social interaction , using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein also define social media as "a group of Internet-based applications that build on the ideological and technological foundations of  Web 2.0 , which allows the creation and exchange of  user-generated content ." Antonella D'Alessio MCE/00014
    • 17. Antonella D'Alessio MCE/00014
    • 18. SECTION 3 When Leadership meets Social Media Antonella D'Alessio MCE/00014
    • 19. SOCIAL MEDIA LEADERSHIP
      • Have you ever thought about a Social Media Leadership?
      • I HAVE
      Antonella D'Alessio MCE/00014
    • 20. SOCIAL MEDIA LEADERSHIP IS ABOUT NEW WORLDS OF POSSIBILITIES AND NEW THINKING FILLED WITH HOPE Antonella D'Alessio MCE/00014
    • 21. accessible innovative unconventional Antonella D'Alessio MCE/00014
    • 22. A SOCIAL MEDIA LEADER… Antonella D'Alessio MCE/00014
    • 23. TAKE THE INITIATIVE, GUIDE PEOPLE TO KNOWLEDGE, EMBRACE NEW THINKING, ENGAGE MORE VALUE ON THE SOCIAL NETWORKS! Antonella D'Alessio MCE/00014
    • 24. SECTION 4 My personal experience @Social Media Week Antonella D'Alessio MCE/00014
    • 25. WHAT IS SOCIAL MEDIA WEEK? Antonella D'Alessio MCE/00014
    • 26. THANKS TO SOCIAL MEDIA… Antonella D'Alessio MCE/00014
    • 27. I HAVE BEEN SELECTED TO TAKE PART IN THE MOST IMPORTANT GLOBAL EVENT ABOUT NEW EMERGING TECHNOLOGIES! That’s me! Antonella D'Alessio MCE/00014
    • 28. Antonella D'Alessio MCE/00014
    • 29. ABOUT ME
      • What is my
      • future goal?
      Antonella D'Alessio MCE/00014
    • 30. BECOMING A SOCIAL MEDIA LEADER! Antonella D'Alessio MCE/00014
    • 31. Antonella D'Alessio MCE/00014
    • 32. WEBOGRAPHY
      • http://advertising.microsoft.com/italia/opinion-leader-social-media
      • http://fcw.com/articles/2010/07/12/feat-excerpt-open-leadership-charlene-li.aspx
      • http://leadershiplearning.org/blog/elissa-perry/2008-07-01/social-media-changing-how-change-happens
      • http://smartblogs.com/socialmedia/2010/03/22/charlene-li-on-social-media-and-leadership/
      • http://smartblogs.com/socialmedia/2010/06/18/buzz2010-5-ways-to-achieve-open-leadership/
      • http://socialmediaweek.org/
      Antonella D'Alessio MCE/00014
    • 33.
      • http://www.buzz2010.org/
      • http://www.i-dome.com/articolo/15377-.html
      • http://www.maxkava.com/2010/10/social-media-la-moltiplicazione-dei-microfoni-e-la-fine-dei-dinosauri/
      • http://www.slatestrategy.com/
      • http://www.social-media-analytics.it/social-media-analysis/identificare-gli-opinion-leader/
      • http://www.socialmediatoday.com/SMC/182635
      • http://www.stefanoyesstudio.com/2010/02/16/social-network-leader-4-segreti-per-diventare-un-guru-dei-social-network/
      Antonella D'Alessio MCE/00014

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