Social Media Leadership

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  • Antonella D'Alessio MCE/00014
  • Antonella D'Alessio MCE/00014
  • Antonella D'Alessio MCE/00014
  • Social Media Leadership

    1. 1. SOCIAL MEDIA LEADERSHIP are we ready? Antonella D'Alessio MCE/00014
    2. 2. SECTION 1 Leadership: what’s it all about? Antonella D'Alessio MCE/00014
    3. 3. WHAT IS LEADERSHIP? <ul><li>Leaders impact our daily lives and futures. In good times and bad, </li></ul><ul><li>there is always a need for strong leadership. The success of a business </li></ul><ul><li>or an industry is determined by the leaders it chooses or inherits. </li></ul>Antonella D'Alessio MCE/00014
    4. 4. ACCORDING TO WIKIPEDIA, “LEADERSHIP… Antonella D'Alessio MCE/00014
    5. 5. INDUSTRIAL VS TECHNOLOGICAL REVOLUTION <ul><li>INDUSTRIAL AGE The rise of machines </li></ul><ul><li>INFORMATION AGE The rise of people </li></ul>Antonella D'Alessio MCE/00014
    6. 6. TRADITIONAL VS MODERN LEADERSHIP <ul><li>Traditional concept of leadership </li></ul><ul><li>Modern concept of leadership </li></ul>Antonella D'Alessio MCE/00014
    7. 7. Antonella D'Alessio MCE/00014
    8. 8. THE WORLD IS CHANGING… Antonella D'Alessio MCE/00014
    9. 9. Information technology travels faster than ever! Are you ready to this revolution Web 2.0 and social media have changed our lives in some meaningful way. Collectively they are changing the world for good Antonella D'Alessio MCE/00014
    10. 10. SECTION 2 A brand new world: Web 2.0 and Social Media Antonella D'Alessio MCE/00014
    11. 11. SOCIAL MEDIA REVOLUTION Antonella D'Alessio MCE/00014
    12. 12. WEB 2.0 <ul><li>Network as Platform </li></ul><ul><li>Social Networking </li></ul><ul><li>Photo-sharing </li></ul><ul><li>Video-sharing </li></ul><ul><li>User-generated content </li></ul><ul><li>Communities </li></ul><ul><li>Wikis </li></ul><ul><li>Blogs </li></ul><ul><li>Podcasting </li></ul><ul><li>RSS Feeds </li></ul>Antonella D'Alessio MCE/00014
    13. 13. “ Web 2.0 is a set of economic, social and technology trends that collectively form the basis for the next generation of the Internet – a more mature, distinctive medium characterized by user participation, openness and network effect” (Musser, 2006) Antonella D'Alessio MCE/00014
    14. 14. Antonella D'Alessio MCE/00014
    15. 15. SOCIAL MEDIA Antonella D'Alessio MCE/00014
    16. 16. ACCORDING TO WIKIPEDIA, SOCIAL MEDIA ARE… “…  media  for  social interaction , using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein also define social media as &quot;a group of Internet-based applications that build on the ideological and technological foundations of  Web 2.0 , which allows the creation and exchange of  user-generated content .&quot; Antonella D'Alessio MCE/00014
    17. 17. Antonella D'Alessio MCE/00014
    18. 18. SECTION 3 When Leadership meets Social Media Antonella D'Alessio MCE/00014
    19. 19. SOCIAL MEDIA LEADERSHIP <ul><li>Have you ever thought about a Social Media Leadership? </li></ul><ul><li>I HAVE </li></ul>Antonella D'Alessio MCE/00014
    20. 20. SOCIAL MEDIA LEADERSHIP IS ABOUT NEW WORLDS OF POSSIBILITIES AND NEW THINKING FILLED WITH HOPE Antonella D'Alessio MCE/00014
    21. 21. accessible innovative unconventional Antonella D'Alessio MCE/00014
    22. 22. A SOCIAL MEDIA LEADER… Antonella D'Alessio MCE/00014
    23. 23. TAKE THE INITIATIVE, GUIDE PEOPLE TO KNOWLEDGE, EMBRACE NEW THINKING, ENGAGE MORE VALUE ON THE SOCIAL NETWORKS! Antonella D'Alessio MCE/00014
    24. 24. SECTION 4 My personal experience @Social Media Week Antonella D'Alessio MCE/00014
    25. 25. WHAT IS SOCIAL MEDIA WEEK? Antonella D'Alessio MCE/00014
    26. 26. THANKS TO SOCIAL MEDIA… Antonella D'Alessio MCE/00014
    27. 27. I HAVE BEEN SELECTED TO TAKE PART IN THE MOST IMPORTANT GLOBAL EVENT ABOUT NEW EMERGING TECHNOLOGIES! That’s me! Antonella D'Alessio MCE/00014
    28. 28. Antonella D'Alessio MCE/00014
    29. 29. ABOUT ME <ul><li>What is my </li></ul><ul><li>future goal? </li></ul>Antonella D'Alessio MCE/00014
    30. 30. BECOMING A SOCIAL MEDIA LEADER! Antonella D'Alessio MCE/00014
    31. 31. Antonella D'Alessio MCE/00014
    32. 32. WEBOGRAPHY <ul><li>http://advertising.microsoft.com/italia/opinion-leader-social-media </li></ul><ul><li>http://fcw.com/articles/2010/07/12/feat-excerpt-open-leadership-charlene-li.aspx </li></ul><ul><li>http://leadershiplearning.org/blog/elissa-perry/2008-07-01/social-media-changing-how-change-happens </li></ul><ul><li> http://smartblogs.com/socialmedia/2010/03/22/charlene-li-on-social-media-and-leadership/ </li></ul><ul><li> http://smartblogs.com/socialmedia/2010/06/18/buzz2010-5-ways-to-achieve-open-leadership/ </li></ul><ul><li> http://socialmediaweek.org/ </li></ul>Antonella D'Alessio MCE/00014
    33. 33. <ul><li>http://www.buzz2010.org/ </li></ul><ul><li>http://www.i-dome.com/articolo/15377-.html </li></ul><ul><li>http://www.maxkava.com/2010/10/social-media-la-moltiplicazione-dei-microfoni-e-la-fine-dei-dinosauri/ </li></ul><ul><li>http://www.slatestrategy.com/ </li></ul><ul><li>http://www.social-media-analytics.it/social-media-analysis/identificare-gli-opinion-leader/ </li></ul><ul><li>http://www.socialmediatoday.com/SMC/182635 </li></ul><ul><li>http://www.stefanoyesstudio.com/2010/02/16/social-network-leader-4-segreti-per-diventare-un-guru-dei-social-network/ </li></ul>Antonella D'Alessio MCE/00014

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