Digital Music

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What does music mean for us in this digital age? Have the technological development changed our behavior or even our mentality towards music. Here is a brief introduction and some statistics regarding the topic. I hope it can be used as discussion catalyst.

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Digital Music

  1. 1. Music
  2. 2. MUSIC PASSION IS AT AN ALL TIME HIGH ...
  3. 3. 93% OF ASIAN YOUTH ARE PASSIONATE ABOUT MUSIC ... SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
  4. 4. 1% OF ASIAN YOUTH “HATE” MUSIC ... SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
  5. 5. 80% LOCAL 20% IMPORT
  6. 6. 66% ARE LISTENING TO MORE MUSIC NOW THAT IT’S DIGITAL SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
  7. 7. 46% THINK THAT ALL THEIR MUSIC WILL BE DIGITAL IN THE FUTURE SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
  8. 8. BUT ARE THEY PAYING?
  9. 9. DIDN’T PAY TO DOWNLOAD MUSIC (% PAST MONTH)
  10. 10. Seeking World Record, Pirate Bay Claims 22 Million Users
  11. 11. ALBUM SALES TREND 12 10 8 6 4 2 0 2000 2002 2004 2006 NIELSEN SOUNDSCAN
  12. 12. Wanting to disconnect people because they download music is wrong. Criminalizing 90% of the population because of a lack of a new model to serve them is wrong. Exploiting market weaknesses to withhold music licens- es is wrong, and so is ruthlessly capitalizing on one’s market position Using copyright as an excuse to extort the users and the organizations that serve them is wrong
  13. 13. HOW ABOUT LIVE MUSIC? (% WENT TO CONCERT RECENTLY) 2007 18% 36% 2008 SOURCE: MTV Music Matters Research (Synovate, TNS). 12 Countries
  14. 14. Paradigm shift in the business models
  15. 15. Network to Networked
  16. 16. From ownership to axes
  17. 17. Nokia Comes With Music
  18. 18. With SIRIUS Satellite Radio, you can listen to what you want, when you want, wherever you are.
  19. 19. Flat rate is just the beginning
  20. 20. We are heading in to a service economy Products get more and more subsidise. Product loses there value Consumers value experiences
  21. 21. CONTENT EXPLOSION RISING MUSIC PASSION LOCAL PREVAILS DIGITAL CONTENT MOBILE TAKES OFF CONCERTS EMERGE
  22. 22. 50% HAVE DOWNLOADED MUSIC TO THEIR PHONE RECENTLY 74% WANT TO REPLACE THEIR MP3 WITH A MUSIC PHONE 78% WANT THE MUSIC INDUSTRY TO HELP THEM GET MORE DIGITAL MUSIC 73% WANT TELCOS AND MUSIC LABELS TO WORK TOGETHER MORE CLOSELY
  23. 23. URBAN ASIANS. 12 MARKETS. 15-34 HEADLINES 1. MORE PEOPLE ARE LOVING MUSIC 2. MORE ARE LISTENING TO MORE MUSIC 3. IT’S ALL GOING DIGITAL, FAST 4. IT’S ALL GOING MOBILE, FASTER 5. BUT IT REMAINS FREE, FOR MANY
  24. 24. OPPORTUNITIES

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