v
Indifference kills
…if you define your business
as laminated locks, by god,
that’s the market you’re
going to compete in!
- John Heppner, Mas...
+$11!
To
Simply
Delight You
Every day ?
Don’t settle
DON’TSETTLE
Get Emotional
Conclusions ACTION
Basic coffee
•  Meets a need
•  Low margins
Easy coffee
•  Easy to use
•  Meets a need
•  Medium margins
Sexy coffee
•  Emotionally pleasing
•  Easy to use
•  Meets a need
•  Good margins!
Groundbreaking coffee
•  Changes behavior!
•  Emotionally pleasing
•  Easy to use
•  Meets a need
•  Solid gold!
Active advocacy
Design Summit
27-10-2005 – 28-10-2005
NH Hotel Amsterdam
Delight and design
Delight and design
Delight and design
Delight and design
Delight and design
Delight and design
Delight and design
Delight and design
Delight and design
Delight and design
Delight and design
Delight and design
Delight and design
Delight and design
Delight and design
Delight and design
Delight and design
Delight and design
Delight and design
Delight and design
Delight and design
Delight and design
Delight and design
Delight and design
Delight and design
Delight and design
Delight and design
Delight and design
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Delight and design

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An older presentation of mine about the strategic importance of design, how it helps communication, positioning and enhances experience. It's much more that a skin or some sauce to make products look good.

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Delight and design

  1. 1. v
  2. 2. Indifference kills
  3. 3. …if you define your business as laminated locks, by god, that’s the market you’re going to compete in! - John Heppner, Masterlock CEO
  4. 4. +$11!
  5. 5. To Simply Delight You Every day ?
  6. 6. Don’t settle DON’TSETTLE
  7. 7. Get Emotional
  8. 8. Conclusions ACTION
  9. 9. Basic coffee •  Meets a need •  Low margins
  10. 10. Easy coffee •  Easy to use •  Meets a need •  Medium margins
  11. 11. Sexy coffee •  Emotionally pleasing •  Easy to use •  Meets a need •  Good margins!
  12. 12. Groundbreaking coffee •  Changes behavior! •  Emotionally pleasing •  Easy to use •  Meets a need •  Solid gold!
  13. 13. Active advocacy
  14. 14. Design Summit 27-10-2005 – 28-10-2005 NH Hotel Amsterdam
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