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About I work as an online strategist at Fabrique. I’m responsible for realising your business and communication goals in the online world. I also function as your contact when your in need of a fresh project or when building on existing one. After a career start at Sara Lee in the fast moving consumer goods, I moved on to online communication where my heart lies. Building communities, creating meaningful connection and expanding in the mobile computing domain. I personally believe in creating concepts brand-first. Every part of the interaction should reinforce the brand. I also believe that everything you do online should eventually drive conversion and interaction.