Jon Sanders on Collaborative Filters at SXSW

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Jon Sanders of Netflix presenting "Collaborative Filters: The Evolution of Recommendation Engines" at SXSW Interactive, March 14 2009

Jon Sanders of Netflix presenting "Collaborative Filters: The Evolution of Recommendation Engines" at SXSW Interactive, March 14 2009

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  • 1. Personalizing Netflix A brief history Jon Sanders Recommendation Systems Engineering Netflix Los Gatos, CA jsanders @ netflix.com http://jobs.netflix.com
  • 2. Fun facts about Netflix World’s largest online movie rental service #1 in customer satisfaction Founded 1997 Video rental companies (Consumer Reports) Online retail (ForeSee) With more than… On an average day 10M subscribers, $1B revenue 2M DVDs shipped 100K DVD titles, 50 distribution centers 2M movie ratings received 12K streaming movies & TV episodes 1.5B minutes streamed to 1M Xbox360’s 2B movie ratings 60% of movies selected based on personalized recommendations Connecting people with movies they’ll love
  • 3. In the beginning… Everyone sees the same site
  • 4. Evolve methodically
  • 5. The rating widget •  Ask about & predict movie Enjoyment •  User-similarity collaborative filter •  Recommendations fuel discovery
  • 6. Score & sort any movie Combine popularity & enjoyment prediction
  • 7. Tune recommendations •  Movie-similarity collaborative filter •  K-nearest-neighbor algorithm •  More credible connections
  • 8. Interest-based discovery Metadata connections: actor, director, genre, …
  • 9. Ask about Interest Moderate prominence of catalog areas
  • 10. Ask other people Community offers decision support
  • 11. Explain why Build trust with reflected evidence
  • 12. $1M Netflix Prize •  Improve accuracy of Enjoyment predictions –  100M ratings –  Achieve 10% better than Netflix RMSE •  Innovative, engaged research community •  Highly relevant results –  Global and time-based corrections –  SVD, RBM models –  Blending predictors
  • 13. A website for each subscriber
  • 14. Evolution continues •  Tailor with more metadata, implicit data •  Streaming-specific personalization •  Collaborative Filtering is a component of personalization •  People want to drive, not be led •  Offer discovery, focus and decision support http://jobs.netflix.com
  • 15. Links •  http://jobs.netflix.com •  http://www.netflix.com/ContactUs •  http://www.netflixprize.com •  http://www.netflix.com/netflixfindyourvoice •  http://en.wikipedia.org/wiki/Collaborative_filtering