FOR BRANDSA New Way To Advertise...

In-game advertising introductionThe market potential can be synthesized with one success story : the Barack Obama’s campaignfor the American presidential.The game experience pushes the product placement into a degree much more interesting than the TV or cinema world, because we can play with items, eventually brand items, and enter into the intimacy of the relationship between the gamer and the game. It is in this experience that the brands can enter into the conversation.Nowadays with the advent of the web2.0 services, spreading a message is not enough, you have to share the message and listen to your community : this is conversation.When a brand is inserted in the game and takes its social dimension, the brand is in the heart of tomorrow’s medium : the word of mouth. The brand has its place if it has a sense into the game experience, and can participate to the reality of the game.2

Opportunities?You are a brand, a media or entertainmentcompany, an animation or Tv producer, an e-commerce company, and you want to enter into the conversation in order to improve your different engagement points, as qualitative as qualitative.With Waatavi, we push traditional online marketing campaigns into an immersive, interactive and entertaining world have the opportunity to become content providers.Waatavi wants brands to provide content for users, like clothes, furniture, accessories, games or new media experiences.The advertising, aimed at Waatavi, will appear through branded furnishings and digital items, video placements, game rooms, chat rooms, live events, custom sponsorships, and more distributed across both the virtual world and the Waatavi website (waatavi.com and Facebook app).3

Reach, engage and innovateA new way to interact with your clients !The video game is a new ad medium but it is much more than a traditional medium : it is the emotional prime time, a multitasking antidote !Gamers exposed to the creative in-game advertising showed an increase across key brand metrics and key brand attributes like brand familiarity, brand rating, purchase consideration, ad recall, positive ad rating, etc.Gamers are receptive to videogame advertising and feel it contributes to immersion, game experience and realism.Especially in virtual worlds, you enter into a community where the influence and the word of mouth are key factors.4

You have a plan ?Remember that brands have to be positioned not pushed into virtual worlds.Enter into Waatavi is just an additional marketing channel in the mix.Waatavi assures a contextual placement, an audience tracking and new revenues.Our partners and our team are there to help you to build an efficient and immersive campaign, furnishing analysis and measures of your campaign effectiveness.5

Advertising placement opportunitiesGame loading / Module loading.- This screen appears when users are loading something. Users are very attentive at this step because they anticipate the next screen.- Formats : Inter-level ads or billboards.During Game- Product placement (room or item virtualization, eg. Adidas shoes) : the brand enter into the relation between the gamer and the game. Gamers can manipulate the item, desire for these performance attributes or simply artistic attributes.- The billboards : in-game static or dynamic billboards, different available sizes wich are integrated according to the graphisms.- The classic banners into the menu screens.Post Game- The classic banners into scoring screens, game over...Selection of some advertising integrations 6

Waatavi.com Portal7

Facebook App, Inter-levels, sponsored tournaments8

And also...In-world Billboards, Classic banners, Chronicles banners, Product placement, Interactive item, Sponsored rooms, Co registration, etc...9

And Now ?“See you onWaatavi!”Join us on FacebookOr on waatavi.comFor more information :antoine.papot@pulsanim-interactive.frhttp://www.pulsanim-interactive.com10