How News Organizations Are Using Social Media

How news organizations are reinventing themselves through social media

NEWS : NO LONGER BLACK ‘N WHITE but still read all over

of adults now get their news online 61 % making web the third most popular news platform pew research center - understanding the participatory news consumer 2010

“While internet users who get news online tend to explore a wide variety of news topics, they are fairly modest in the number of internet sites they use to gather that information” pew research center - understanding the participatory news consumer 2010

of adults do not have a favorite 65 % online news source pew research center - understanding the participatory news consumer 2010

VS The internet has leveled the playing field

News organizations no longer own the news

Journalists have transformed from gatekeepers of information to curators of content within a public space

WWMD (What Would Madonna Do)

Newspapers are using social media to reinvent themselves for the web 2.0 reader Here’s how. . . .

* Creating community * Utilizing unique partnerships * Incorporating multiple media platforms * Rethinking how people digest news * Crowd-Sourcing content

Community Creation: If You build it they will come

News sites are embracing the importance of community by integrating social features on-site for a more engaging experience and to allow readers to share, discuss, and connect

Huffington Post’s Facebook Connect Overhaul

* Huffpost’s Social News serves as a ‘digital water cooler’ * it provides a place for real online identities to discuss news they care about with people they know online all within the boundaries of Huffington Post * Since its implementation, Facebook referrals have accounted for over 3.5 million visits

The New York Times everywhere and @Anywhere

* The New York Times is one of the few news sites currently onboard as a launch partner for Twitter’s new @anywhere platform * enabling deeper on-site twitter integration * Making it easier to follow site authors and contributors * incorporating a Better RT functionality

Unique Partnerships: It’s all about the synergistic relationship

Partnerships can expand reach, audience and web appeal adding some much needed je ne sais quoi

Cnn’s Vice * Cnn has Partnered with Vice and Sub Pop records to create Two new exclusive video series * VBS.TV and Indie Asia: On Tour with Handsome Furs, both Bring a new shock value and edge to Cnn

Metro News Pairs with Foursquare * the Metro has gone hyper local by providing content to Foursquare * This location based editorial partnership combines relevant site content with a targeted mobile social network

Multiple Media Formats: News sites no longer make news, they create content

News has extended beyond the typed word and now encompasses multiple media formats like video, podcasts, live streaming, and mobile

PBS Social TV * After 35 years on air, PBS has reformatted its NewsHour TV broadcasts into video content to stream on its YouTube channel * exclusive web content is also created by an online correspondent

Npr mobile app * Connects users to over 1,000 radio stations, live streams, and news programs * searches both new and archived content * Enables listeners to create story play lists

Crowd Sourcing: media of the masses

A number of last year’s top news stories were covered thanks to citizen journalism

The US airliner which Twitter was vital in the landed in the hudson coverage of the Iran river was first elections after the announced on twitter government media crackdown

Crowd sourcing has turned traditional journalism on its head, but a crowd does not just appear it must be cultivated

as well as becoming engaged in existing communities, News organizations have created their own citizen journalism networks

CNN IREPORT * public journalism initiative to enable people from across the world to contribute stories breaking within their own neighborhoods * the immediate and intimate coverage has inspired other networks to create their own interactive intiatives

Content Formula: Rethinking how people digest news

Thanks to the social media revolution, news readers now have very different expectations of how they want to receive their content

The new factors online media outlets must now consider when publishing content are. . . . * Real time updates * Social Trends * Share-ability

Real time updates

* Thanks to outlets like Twitter, web users are getting information faster than ever * The pressure is on news agencies to beat citizen journalists to the punch by breaking news on the “social wire”

To Tweet or not to Tweet

Bbc vs reuters * The BBC’s Global News Director has mandated social media usage for all BBC journalists * Reuters maintains journalists must never “scoop the wire” by breaking news on twitter

Social Trends

Now that news agencies have realized the value of social networks, they are exploring new methods to present and connect content

News Roulette both The Guardian and The New York Times have reinterpreted chatroulette as a news dissemination tool in an attempt to encourage the serendipitous discovery of news

Google Buzz ReadWriteWeb.com is trying something different by using their google Buzz account to enable readers to engage their news team through real-time conversations

Share-ability

* One of the biggest benefits of social media is how quickly information can be shared * News organizations have embraced social publishing tools in order to pump their content to Facebook, Twitter, Digg, Reddit etc

of internet users have contributed to the 37% creation of news, commentary about it, or dissemination of news via social media 25% have commented on a news story 17% have posted a link on a social networking site pew research center - understanding the participatory news consumer 2010

In order to make this process easier, social sharing buttons are now a standard feature of any online news site

What’s Next: Predictions for 2010

A new set of competitors

* more and more People are looking towards sites like Facebook, twitter, and Digg as a source to find their news * cnn President John Klien stated, “I’m more worried about the 500 million or so people on Facebook versus the 2 million on Fox”

Game changing technology

The iPad will be a key player in reviving the news industry by enabling a more interactive format for news consumption in addition to providing a new way to monetize content

Living Stories

* an experiment by google, provided each news story with an evolving summary of current developments as a well as an interactive timeline of critical events * allowed sites to provide complete on-going coverage of a story in one easily trackable space

Hyperlocalized News

* Going local is a hot trend for 2010, and it is no different for news sites * Many news outlets are recognizing the appeal of highly targeted local news content, focusing on stories that are relevant for small yet participatory communities

Reading List. . . http://pewinternet.org/Reports/2010/Online-News.aspx http://mashable.com/2010/03/29/twitter-trends-follow/ http://kara.allthingsd.com/20090816/huffington-post-and-facebook-go-social- with-connect-on-steroids/ http://gawker.com/5455882/what-the-vicecnn-partnership-means-for-media- hipsters-and-news http://mashable.com/2010/01/25/foursquare-metro-news/ http://googleblog.blogspot.com/2009/12/pbs-newshour-comes-to-youtube.html http://www.guardian.co.uk/media/pda/2010/mar/30/digital-media-crowdsourcing- crowd-sourced-journalism http://mashable.com/2009/10/16/social-media-changing-lives/ http://www.psfk.com/2010/03/chatroulette-for-news-the-random-new-york-times- app.html http://techpresident.com/blog-entry/pew-internet-and-news-conversation-about- content-king http://www.crunchgear.com/2009/11/29/real-time-real-discussion-real-reporting- choose-two/ http://www.niemanlab.org/2010/01/so-its-called-the-ipad-five-thoughts-on-how- it-will-and-wont-change-the-game-for-news-organizations/ http://mashable.com/2009/12/24/news-media-content-trends/ http://livingstories.googlelabs.com/ http://techcrunch.com/2010/03/15/twitters-new-at-anywhere-platform-allowsfor- deeper-integration-into-third-party-sites/

This random insight was brought to you by and Beth Tucker Jess Frank @FBLTucker @jlynnefrank

www.antleragency.com @AntlerAgency

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How News Organizations Are Using Social Media

by Antler Agency on Apr 29, 2010

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