How News Organizations Are Using Social Media


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This is an overview of how news organizations are reinventing themselves through social media.

Published in: News & Politics

How News Organizations Are Using Social Media

  1. 1. How news organizations are reinventing themselves through social media
  2. 2. NEWS : NO LONGER BLACK ‘N WHITE but still read all over
  3. 3. of adults now get their news online 61 % making web the third most popular news platform pew research center - understanding the participatory news consumer 2010
  4. 4. “While internet users who get news online tend to explore a wide variety of news topics, they are fairly modest in the number of internet sites they use to gather that information” pew research center - understanding the participatory news consumer 2010
  5. 5. of adults do not have a favorite 65 % online news source pew research center - understanding the participatory news consumer 2010
  6. 6. VS The internet has leveled the playing field
  7. 7. News organizations no longer own the news
  8. 8. Journalists have transformed from gatekeepers of information to curators of content within a public space
  9. 9. WWMD (What Would Madonna Do)
  10. 10. Newspapers are using social media to reinvent themselves for the web 2.0 reader Here’s how. . . .
  11. 11. * Creating community * Utilizing unique partnerships * Incorporating multiple media platforms * Rethinking how people digest news * Crowd-Sourcing content
  12. 12. Community Creation: If You build it they will come
  13. 13. News sites are embracing the importance of community by integrating social features on-site for a more engaging experience and to allow readers to share, discuss, and connect
  14. 14. Huffington Post’s Facebook Connect Overhaul
  15. 15. * Huffpost’s Social News serves as a ‘digital water cooler’ * it provides a place for real online identities to discuss news they care about with people they know online all within the boundaries of Huffington Post * Since its implementation, Facebook referrals have accounted for over 3.5 million visits
  16. 16. The New York Times everywhere and @Anywhere
  17. 17. * The New York Times is one of the few news sites currently onboard as a launch partner for Twitter’s new @anywhere platform * enabling deeper on-site twitter integration * Making it easier to follow site authors and contributors * incorporating a Better RT functionality
  18. 18. Unique Partnerships: It’s all about the synergistic relationship
  19. 19. Partnerships can expand reach, audience and web appeal adding some much needed je ne sais quoi
  20. 20. Cnn’s Vice * Cnn has Partnered with Vice and Sub Pop records to create Two new exclusive video series * VBS.TV and Indie Asia: On Tour with Handsome Furs, both Bring a new shock value and edge to Cnn
  21. 21. Metro News Pairs with Foursquare * the Metro has gone hyper local by providing content to Foursquare * This location based editorial partnership combines relevant site content with a targeted mobile social network
  22. 22. Multiple Media Formats: News sites no longer make news, they create content
  23. 23. News has extended beyond the typed word and now encompasses multiple media formats like video, podcasts, live streaming, and mobile
  24. 24. PBS Social TV * After 35 years on air, PBS has reformatted its NewsHour TV broadcasts into video content to stream on its YouTube channel * exclusive web content is also created by an online correspondent
  25. 25. Npr mobile app * Connects users to over 1,000 radio stations, live streams, and news programs * searches both new and archived content * Enables listeners to create story play lists
  26. 26. Crowd Sourcing: media of the masses
  27. 27. A number of last year’s top news stories were covered thanks to citizen journalism
  28. 28. The US airliner which Twitter was vital in the landed in the hudson coverage of the Iran river was first elections after the announced on twitter government media crackdown
  29. 29. Crowd sourcing has turned traditional journalism on its head, but a crowd does not just appear it must be cultivated
  30. 30. as well as becoming engaged in existing communities, News organizations have created their own citizen journalism networks
  31. 31. CNN IREPORT * public journalism initiative to enable people from across the world to contribute stories breaking within their own neighborhoods * the immediate and intimate coverage has inspired other networks to create their own interactive intiatives
  32. 32. Content Formula: Rethinking how people digest news
  33. 33. Thanks to the social media revolution, news readers now have very different expectations of how they want to receive their content
  34. 34. The new factors online media outlets must now consider when publishing content are. . . . * Real time updates * Social Trends * Share-ability
  35. 35. Real time updates
  36. 36. * Thanks to outlets like Twitter, web users are getting information faster than ever * The pressure is on news agencies to beat citizen journalists to the punch by breaking news on the “social wire”
  37. 37. To Tweet or not to Tweet
  38. 38. Bbc vs reuters * The BBC’s Global News Director has mandated social media usage for all BBC journalists * Reuters maintains journalists must never “scoop the wire” by breaking news on twitter
  39. 39. Social Trends
  40. 40. Now that news agencies have realized the value of social networks, they are exploring new methods to present and connect content
  41. 41. News Roulette both The Guardian and The New York Times have reinterpreted chatroulette as a news dissemination tool in an attempt to encourage the serendipitous discovery of news
  42. 42. Google Buzz is trying something different by using their google Buzz account to enable readers to engage their news team through real-time conversations
  43. 43. Share-ability
  44. 44. * One of the biggest benefits of social media is how quickly information can be shared * News organizations have embraced social publishing tools in order to pump their content to Facebook, Twitter, Digg, Reddit etc
  45. 45. of internet users have contributed to the 37% creation of news, commentary about it, or dissemination of news via social media 25% have commented on a news story 17% have posted a link on a social networking site pew research center - understanding the participatory news consumer 2010
  46. 46. In order to make this process easier, social sharing buttons are now a standard feature of any online news site
  47. 47. What’s Next: Predictions for 2010
  48. 48. A new set of competitors
  49. 49. * more and more People are looking towards sites like Facebook, twitter, and Digg as a source to find their news * cnn President John Klien stated, “I’m more worried about the 500 million or so people on Facebook versus the 2 million on Fox”
  50. 50. Game changing technology
  51. 51. The iPad will be a key player in reviving the news industry by enabling a more interactive format for news consumption in addition to providing a new way to monetize content
  52. 52. Living Stories
  53. 53. * an experiment by google, provided each news story with an evolving summary of current developments as a well as an interactive timeline of critical events * allowed sites to provide complete on-going coverage of a story in one easily trackable space
  54. 54. Hyperlocalized News
  55. 55. * Going local is a hot trend for 2010, and it is no different for news sites * Many news outlets are recognizing the appeal of highly targeted local news content, focusing on stories that are relevant for small yet participatory communities
  56. 56. Reading List. . . with-connect-on-steroids/ hipsters-and-news crowd-sourced-journalism app.html content-king choose-two/ it-will-and-wont-change-the-game-for-news-organizations/ deeper-integration-into-third-party-sites/
  57. 57. This random insight was brought to you by and Beth Tucker Jess Frank @FBLTucker @jlynnefrank
  58. 58. @AntlerAgency
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