A Tale of Two Companies:             A Social Media &             eDiscovery War                                         B...
Setting the Stage           Complex litigation is getting more complex           Data doesn’t stay in a enterprise system ...
A Web 2.0 WorldWednesday, September 14, 2011
Wednesday, September 14, 2011
Wednesday, September 14, 2011
Wednesday, September 14, 2011
Wednesday, September 14, 2011
Wednesday, September 14, 2011
Wednesday, September 14, 2011
Wednesday, September 14, 2011
Wednesday, September 14, 2011
Wednesday, September 14, 2011
Wednesday, September 14, 2011
Wednesday, September 14, 2011
Wednesday, September 14, 2011
Wednesday, September 14, 2011
Wednesday, September 14, 2011
Wednesday, September 14, 2011
Wednesday, September 14, 2011
Wednesday, September 14, 2011
Wednesday, September 14, 2011
Practical Approach to         Discovery              Create plan              Document process              Record process...
Running in Place              “The scope of              discovery into social              media sites requires          ...
Our Job              Search              Identify              Preserve              Analyze              ProduceWednesday...
Neal’s JobWednesday, September 14, 2011
Doomsday’s To-Do List              Preserve:              8 employee &              Doomsday twitter              accounts...
Doomsday’s To-Do List              Preserve:              Chatter discussions &              content              Employee...
Heaven’s Arms Collection              We want:              Marc Burns blog posts              on TechCrunch (expert)     ...
Heaven’s Arms Collection              We want:              Official Company              Facebook Page              Unoffic...
!""#                        $"%&()                                 *()(+&,-."/01"&0/2   3"##(10"/   4&,050/2              ...
Finding GoldWednesday, September 14, 2011
Facebook ExportWednesday, September 14, 2011
TwitterWednesday, September 14, 2011
Chatter FeedsWednesday, September 14, 2011
WordPress BlogWednesday, September 14, 2011
LinkedInWednesday, September 14, 2011
YouTubeWednesday, September 14, 2011
YouTubeWednesday, September 14, 2011
YammerWednesday, September 14, 2011
Doomsday’s Social Media         Policy              Clear & short              “Be responsible”              Train new emp...
Heaven’s Arms Social Media         Policy              “Someone needs to tweet              about our products, a lot!”   ...
Doomsday Asks Judge For         Help              Cost of motions to              compel paid by              Heaven’s Arm...
What We Don’t Get . . .              The Swedish              employee’s Facebook              messages              Socia...
Questions??     Neal Lawson     President & Co-Founder, iDiscovery Solutions     (703) 209-8240     nlawson@iDiscoverysolu...
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A Tale of Two Companies: A Social Media & eDiscovery War (2011)

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Find out what happens when litigants go head-to-head in a Web 2.0 world. We tell the tragic story of two companies locked in a bitter court battle, in a no-holds-barred race to protect their products, their market, and their businesses. How will they combat issues involving social media information leaks, rogue blogging experts, data systems in the cloud, and Facebook confessions? You’ll have to listen to the Webinar (sponsored by EMC and The Masters Conference) to hear the end of the story.

In this presentation, you will learn:

How to Find the Goods and the Gold—How do we discover and collect content on the companies’, witnesses’, and experts’ Twitter, Facebook, YouTube, and LinkedIn pages or blogs?

Issues with Privacy Laws and Privacy Walls—What privacy laws or regulations need to be considered when conducting discovery of social media content? How do they differ in different regions?

The Importance of Social Media Policies—What type of policy and enforcement activities will help companies to take advantage of social media’s benefits while minimizing the risks it imposes on the business?

For additional information on this presentation, please contact Antigone Peyton (antigone.peyton@cloudigylaw.com).

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A Tale of Two Companies: A Social Media & eDiscovery War (2011)

  1. 1. A Tale of Two Companies: A Social Media & eDiscovery War By Neal Lawson iDiscovery Solutions & Antigone Peyton Cloudigy LawWednesday, September 14, 2011
  2. 2. Setting the Stage Complex litigation is getting more complex Data doesn’t stay in a enterprise system (leaks are normal) The enterprise walls are irrelevant today Relevant information is on the Web, blogs, social media platforms, and mobile devices More than 50% of Americans are now “social” International data=multi-national problems The prize goes to the best data sifters and the technical problem solversWednesday, September 14, 2011
  3. 3. A Web 2.0 WorldWednesday, September 14, 2011
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  19. 19. Wednesday, September 14, 2011
  20. 20. Wednesday, September 14, 2011
  21. 21. Wednesday, September 14, 2011
  22. 22. Practical Approach to Discovery Create plan Document process Record process used Identify technology tools Test Train Monitor & UpdateWednesday, September 14, 2011
  23. 23. Running in Place “The scope of discovery into social media sites requires the application of basic discovery principles in a novel context.” Offenback case (M.D. Pa. June 22, 2011)Wednesday, September 14, 2011
  24. 24. Our Job Search Identify Preserve Analyze ProduceWednesday, September 14, 2011
  25. 25. Neal’s JobWednesday, September 14, 2011
  26. 26. Doomsday’s To-Do List Preserve: 8 employee & Doomsday twitter accounts Doomsday blog on WordPress siteWednesday, September 14, 2011
  27. 27. Doomsday’s To-Do List Preserve: Chatter discussions & content Employee Facebook messages to Jack RyanWednesday, September 14, 2011
  28. 28. Heaven’s Arms Collection We want: Marc Burns blog posts on TechCrunch (expert) LinkedIn posts re: Doomsday mobile products Jack Ryan’s Facebook messages & status updates re: launchesWednesday, September 14, 2011
  29. 29. Heaven’s Arms Collection We want: Official Company Facebook Page Unofficial Facebook Page LinkedIn Company PageWednesday, September 14, 2011
  30. 30. !""# $"%&() *()(+&,-."/01"&0/2 3"##(10"/ 4&,050/2 *"%!+",-"."/-(0,1,!-%23+".4,03.5%-$4, !""#$%&(%) /((%&65.4,"7&(/53%64,"5( 8 Technology to the Rescue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ednesday, September 14, 2011
  31. 31. Finding GoldWednesday, September 14, 2011
  32. 32. Facebook ExportWednesday, September 14, 2011
  33. 33. TwitterWednesday, September 14, 2011
  34. 34. Chatter FeedsWednesday, September 14, 2011
  35. 35. WordPress BlogWednesday, September 14, 2011
  36. 36. LinkedInWednesday, September 14, 2011
  37. 37. YouTubeWednesday, September 14, 2011
  38. 38. YouTubeWednesday, September 14, 2011
  39. 39. YammerWednesday, September 14, 2011
  40. 40. Doomsday’s Social Media Policy Clear & short “Be responsible” Train new employees Feedback on compliance Use software and teams to manage social media campaignsWednesday, September 14, 2011
  41. 41. Heaven’s Arms Social Media Policy “Someone needs to tweet about our products, a lot!” No process for capturing information Hard to identify social media information related to case UncontrollableWednesday, September 14, 2011
  42. 42. Doomsday Asks Judge For Help Cost of motions to compel paid by Heaven’s Arms Jack Ryan’s Facebook and LinkedIn info given to Doomsday counsel Business & personal use means not privateWednesday, September 14, 2011
  43. 43. What We Don’t Get . . . The Swedish employee’s Facebook messages Social information considered private by the local or federal gov’t or privacy authority Negotiate w/cross- border data issues in mindWednesday, September 14, 2011
  44. 44. Questions?? Neal Lawson President & Co-Founder, iDiscovery Solutions (703) 209-8240 nlawson@iDiscoverysolutions.com Antigone Peyton, Esq. President & Founder, Cloudigy Law (703) 436-2033 antigone.peyton@cloudigylaw.com Twitter: @antigonepeyton; @cloudigylaw Facebook: http://www.facebook.com/CloudigyLaw LinkedIn: http://www.linkedin.com/in/antigonepeyton Cloudigy blog: http://cloudigylaw.com/news/Wednesday, September 14, 2011
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