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Web semantique et e-commerce : la vague va déferler !

by on Sep 19, 2011

  • 3,945 views

Après l'annonce par Google, Bing et Yahoo! de l'initiative Schema.org, l'adoption par le e-commerce des technologies du web sémantique est lancée : microformats, microdonnées, RichSnippets, RDFa ...

Après l'annonce par Google, Bing et Yahoo! de l'initiative Schema.org, l'adoption par le e-commerce des technologies du web sémantique est lancée : microformats, microdonnées, RichSnippets, RDFa facilitent le référencement auprès des moteurs de recherche, l'exposition des offres vers les comparateurs et places de marché, la consolidation des catalogues...
Pour améliorer son référencement, l'heure est maintenant à l'industrialisation du SEO, comme le permet Antidot avec "processeur de catalogues" Antidot Information Factory et avec AFS@Store, l'édition e-commerce du moteur de recherche sémantique à facettes Antidot Finder Suite.

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  • mhepp Martin Hepp, Professor at Universitaet der Bundeswehr Munich Hi,
    nice presentation! One comment: You can also use GoodRelations in Microdata syntax, e.g.

    <pre>
    <!DOCTYPE html>
    <html xml:lang='en' lang='en'>
    <head>
    <meta http-equiv='Content-Type' content='text/html; charset=UTF-8'/>
    <title>Canon EOS 550D for Rich Snippets: GoodRelations in Microdata Syntax</title>
    </head>
    <body>
    <p><strong>Expected behavior in Google Rich Snippets:</strong> Render the offer with price info, text, review, and image</p>
    <p>This page uses GoodRelations markup in Microdata syntax. It should be as valid as the official rich snippets example.</p>
    <h1>Canon Offer</h1>
    <div itemscope itemtype='http://purl.org/goodrelations/v1#Offering' itemid='#offer'>
    <div itemprop='name'>Hepp Personal SCSI Controller Card</div>
    <div itemprop='description'>The Hepp Personal SCSI is a 16-bit
    add-on card that allows attaching up to seven SCSI devices to your computer.</div>
    <link itemprop='hasBusinessFunction'
    href='http://purl.org/goodrelations/v1#Sell' />
    <div itemscope itemprop='hasPriceSpecification'
    itemtype='http://purl.org/goodrelations/v1#UnitPriceSpecification'>Price:
    <meta itemprop='hasCurrency' content='USD'>$
    <span itemprop='hasCurrencyValue'>99.99</span>
    <time itemprop='validThrough' datetime='2012-11-30T23:59:59Z'></time>
    </div>
    Condition: <div itemprop='condition'>used</div>
    EAN/UPC: <span itemprop='hasEAN_UCC-13'>1234567890123</span>
    MPN: <span itemprop='hasMPN'>PSCSI</span>
    Article No. <span itemprop='hasStockKeepingUnit'>123-456</span>
    Availability: <span itemscope itemprop='hasInventoryLevel'
    itemtype='http://purl.org/goodrelations/v1#QuantitativeValue'>
    <meta property='hasMinValue' content='1'>In-stock
    </span>

    <div itemscope itemprop='http://schema.org/aggregateRating'
    itemtype='http://schema.org/AggregateRating'>
    Rated <span itemprop='ratingValue'>4.9</span>/5
    based on <span itemprop='reviewCount'>99</span> customer reviews
    </div>

    <img itemprop='http://schema.org/image' src='http://example.com/images/pscsi.jpg'
    alt='text' />
    <link itemprop='http://xmlns.com/foaf/0.1/page' href='http://example.com/products/pscsi' />
    </div>
    </body>
    </html>
    </pre>
    Best
    Martin Hepp

    http://purl.org/goodrelations/v1
    2 years ago
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Web semantique et e-commerce : la vague va déferler ! Web semantique et e-commerce : la vague va déferler ! Presentation Transcript