Using Repertory Grids as a cross cultural research technique (aka measuring aesthetic perceptions)
by Anthony Sonego, Senior User Experience Consultant at Visual Jazz Isobar on Dec 31, 2008
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This is the presentation of a workshop I gave at User Friendly 2008 in Shenzhen, China. ...
This is the presentation of a workshop I gave at User Friendly 2008 in Shenzhen, China.
It outlines the importance of aesthetics in influencing a user's perceptions of usability and presents a research methodology on how to measure this across cultures without introducing interviewer bias.
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