ATTRACTING, DEVELOPING & RETAINING TALENT & LEADERS IN NON-WESTERN CULTURES
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ATTRACTING, DEVELOPING & RETAINING TALENT & LEADERS IN NON-WESTERN CULTURES

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Leading FSTE & FORBES 100 Global Companies to Share Proven and Effective Strategies, Case Studies and Advice. Talent in Emerging & Growth Markets 2014 is a two-stream corporate event that imparts both ...

Leading FSTE & FORBES 100 Global Companies to Share Proven and Effective Strategies, Case Studies and Advice. Talent in Emerging & Growth Markets 2014 is a two-stream corporate event that imparts both practical advice and proven strategies on rolling out successful HR projects to attract, develop and retain top-performing employees and globally-focused leaders in non-Western cultures. The event is geared to answer senior board member and CEO concerns with retaining longer-term human capital investment and ensuring the employer brand and EVP is attractive to a local market. 22 senior HR practitioners including CHROs and other executives will be presenting at the event. Conference will take place 4-5th June 2014, at the Sheraton Ataköy Hotel in Istanbul. Leading themes to be covered at the event include the creation and customisation of an Employer Brand that is attractive to an employment market in a non-Western, fast-growing economy, as Deutsche Bank and Coca-Cola have done successfully; understanding and connecting with graduates in unfamiliar and competitive environments, and avoiding culture clash, which has been strategically and tactically planned very well by EDF and Hitachi; attracting and retaining ex-pats, which Cleveland Clinic have achieved remarkably well in Abu Dhabi, and preparing for – and working with – unfamiliar labour laws, which Cargotec have a lot of experience in. On the other side of the event, topics such as identifying and developing talent in transitory employment environments, building capacity in acquired businesses, local skills development programmes, developing leaders with a global mindset, and introducing Western work practices will all be addressed by companies like Caterpillar, ArcelorMittal, Alfa Laval and Rixos Hotels. Other major themes are designing an Engagement and Retention strategy that is culturally aware, on which ING have done a lot of work recently, with great success, and cross-cultural Leadership Development and the instilling of a global mindset, which Alfa Laval will discuss, along with Kris Wadia, ex-Managing Director of Accenture and acclaimed international Leadership consultant.

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    ATTRACTING, DEVELOPING & RETAINING TALENT & LEADERS IN NON-WESTERN CULTURES ATTRACTING, DEVELOPING & RETAINING TALENT & LEADERS IN NON-WESTERN CULTURES Document Transcript

    •     PRESS  RELEASE   For  Immediate  Release:  Monday,  May  19,  2014     ATTRACTING,  DEVELOPING  &  RETAINING  TALENT  &  LEADERS     IN  NON-­‐WESTERN  CULTURES     Leading  FSTE  &  FORBES  100  Global  Companies  to  Share     Proven  and  Effective  Strategies,  Case  Studies  and  Advice     Talent  in  Emerging  &  Growth  Markets  2014  is  a  two-­‐stream  corporate  event  that  imparts  both   practical  advice  and  proven  strategies  on  rolling  out  successful  HR  projects  to  attract,  develop   and  retain  top-­‐performing  employees  and  globally-­‐focused  leaders  in  non-­‐Western  cultures.  The   event  is  geared  to  answer  senior  board  member  and  CEO  concerns  with  retaining  longer-­‐term   human   capital   investment   and   ensuring   the   employer   brand   and   EVP   is   attractive   to   a   local   market.  22  senior  HR  practitioners  including  CHROs  and  other  executives  will  be  presenting  at   the  event.  Conference  will  take  place  4-­‐5th  June  2014,  at  the  Sheraton  Ataköy  Hotel  in  Istanbul.     Tucana  Global,  a  new  and  innovative  events  production  company,  is  responding  to  senior  board   member   concerns   about   succeeding   in   cultural   HR   transitional   projects,   and   undertook   a   6-­‐ month  viability  study  to  create  the  conference  agenda.  After  surveying  thousands  of  senior  HR   professionals,   some   strongly   recurring   topics   emerged,   which   can   be   broadly   split   into   the   themes  of  ‘Recruitment  and  Branding’  and  ‘Talent  Development  and  Retention’.     Leading   themes   to   be   covered   at   the   event   include   the   creation   and   customisation   of   an   Employer   Brand   that   is   attractive   to   an   employment   market   in   a   non-­‐Western,   fast-­‐growing   economy,   as   Deutsche   Bank   and   Coca-­‐Cola   have   done   successfully;   understanding   and   connecting   with   graduates   in   unfamiliar   and   competitive   environments,   and   avoiding   culture   clash,   which   has   been   strategically   and   tactically   planned   very   well   by   EDF   and   Hitachi;   attracting  and  retaining  ex-­‐pats,  which  Cleveland  Clinic  have  achieved  remarkably  well  in  Abu   Dhabi,  and  preparing  for  –  and  working  with  –  unfamiliar  labour  laws,  which  Cargotec  have  a  lot   of  experience  in.     Barry   Swales,   Head   of   Conference   Production   at   Tucana   Global   commented   on   the   event,   “Western  companies  are  increasingly  finding  that  their  standard  HR  practices  in  the  West  are   ineffective   in   rapidly-­‐growing   economies.   It’s   been   shown   that   Employer   Brands   that   are   effective  in  the  West  can  backfire  spectacularly  in  the  East,  so  companies  are  realising  that  an   investment  in  preparation  for  areas  like  this  can  save  an  enormous  amount  over  the  medium-­‐ long  term  in  terms  of  succession  management  and  attrition  rates.”     On  the  other  side  of  the  event,  topics  such  as  identifying  and  developing  talent  in  transitory   employment   environments,   building   capacity  in  acquired  businesses,   local   skills   development   programmes,  developing  leaders  with  a  global  mindset,  and  introducing  Western  work  practices   will  all  be  addressed  by  companies  like  Caterpillar,  ArcelorMittal,  Alfa  Laval  and  Rixos  Hotels.                                              /..  continued  overleaf  
    •     ATTRACTING,  DEVELOPING  &  RETAINING  TALENT  &  LEADERS  IN  NON-­‐WESTERN  CULTURES  /  2     cont  /…     Other   major   themes   are   designing   an   Engagement   and   Retention   strategy   that   is   culturally   aware,  on  which  ING  have  done  a  lot  of  work  recently,  with  great  success,  and  cross-­‐cultural   Leadership   Development   and   the   instilling   of   a   global   mindset,   which   Alfa   Laval   will   discuss,   along   with   Kris   Wadia,   ex-­‐Managing   Director   of   Accenture   and   acclaimed   international   Leadership  consultant.       -­‐  END  -­‐       NOTES  FOR  EDITORS     PRESS  CONTACT     Barry  Swales   Head  of  Production   Tucana  Global   Tel:  +44  203  290  3221       Email:  barry@tucana-­‐global.com   Web:  http://www.tucana-­‐global.com/     Print  &  web  Ready  Photographs  by  request.       ABOUT  TUCANA  GLOBAL     Tucana  was  founded  in  February  2013  in  response  to  a  growing  demand  from  the  human  resources   industry  for  a  different  kind  of  conference  –  one  that  takes  a  fresh  approach  and  tackles  some  very   current  and  important  issues  faced  by  the  industry  today.       The  company's  focus  is  bringing  together  leading  executives  to  share  innovative  and  practical  ideas  in   HR,  and  host  international  forums  for  HR  professionals  to  keep  at  the  forefront  of  the  profession.       Tucana  organises  the  annual  People  Analytics:  Data-­‐Driven  HR  conference  each  Spring,  and  the  flagship   event  –  HR  Change  &  Transformation  –  each  October.