Google Adwords Remarketing

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Remarketing.Target customers who have already shown an interest in your business.

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Google Adwords Remarketing

  1. 1. Target relevant customers. Remarketing with Pucho Web SolutionsRemarketing.Targetcustomers who have alreadyshown an interest in yourbusiness.
  2. 2. Target relevant customers. Remarketing with Pucho Web SolutionsWhat is Remarketing?• Remarketing is a way for you to show your ads to people who visited your website but didnt complete a desired action, for example making a purchase or signing up• It is a powerful way to stay engaged with your target audience, and can radically improve return on investment for your marketing campaigns What? Benefits How it Tips for Conclusion works success
  3. 3. Target relevant customers. Remarketing with Pucho Web SolutionsWhat are the benefits ofRemarketing?More Relevancy, More Leads A solution to increase the relevancy ofyour other campaigns. Target the right people with the right messageCoverage The Google Display Network reaches millions of uniqueInternet users around the worldMessage evolution From a generic to a segmented message onceyour prospects have visited your site What? Benefits How it Tips for Conclusion works success
  4. 4. Target relevant customers. Remarketing with Pucho Web SolutionsHow does it work?A user visits your Google places a The user leaves your The “cookie” triggerswebsite but does not “cookie” in this users website and navigates your ad to be shownmake a purchase or browser to show through other websites on these GDN sites.complete an action theyve visited your on the Google Display This gives you browser Network another chance to advertise to this user What? Benefits How it Tips for Conclusion works success
  5. 5. Target relevant customers. Remarketing with Pucho Web SolutionsYour audience beforeRemarketing.• People are searching for products & services• People benchmark and compare when buying, how to make sure you are there when they do so What? Benefits How it Tips for Conclusion works success
  6. 6. Target relevant customers. Remarketing with Pucho Web SolutionsYour audience withRemarketing.• Target people who have previously visited your website• For each new site they visit they are served your ad again— reminding them of your business as they continue to browse the Web What? Benefits How it Tips for Conclusion works success
  7. 7. Target relevant customers. Remarketing with Pucho Web SolutionsHow can I make it workfor me?• The key is to have very tactical messages —encourage customers to your website with a great offer• Target people who have browsed your website but not converted• Target customers who have started but not completed an online form What? Benefits How it Tips for Conclusion works success
  8. 8. Target relevant customers. Remarketing with Pucho Web SolutionsConclusion.Why should I useRemarketing?Remarketing gets results.• Generally, new visitors do not convert on the first visit• Retarget the right users with the right message and increase conversions What? Benefits How it Tips for Conclusion works success
  9. 9. Target relevant customers. Remarketing with Pucho Web SolutionsThank you.If you have any queries or would like help settingup Remarketing please contact:Anthony E. Alvarez aalvarez@PuchoWebSolutiojs.com

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