0
Google SEO
Updates in

2013
Panda #24 #25
January & March 2013

http://selnd.com/1d8fhra
Penguin 2.0
May 2013

Penguin 2.1
October 2013

http://bit.ly/1d8fivo
Knowledge Graph
‘In-Depth Articles
August 2013

http://tcrn.ch/1d8fr1P
Hummingbird 1.0
August 2013

http://selnd.com/1d8fv1D
All Keywords
Encrypted
September 2013

http://selnd.com/1d8fydT
Facebook
Updates in

2013
Graph Search
January 2013

http://bit.ly/1d8fASV
Verified Pages & Profiles
May 2013

http://bit.ly/1d8fBGB
Facebook Hashtags
June 2013

http://bit.ly/1d8fDyb
Embedded Facebook Posts
August 2013

http://bit.ly/1d8fGtL
Facebook Link Post Image
Dimension Update
September 2013

http://bit.ly/1d8fKtz
Facebook Quality Content
Update
December 2013
➡
➡
➡

Memes Devalued,
Related Articles
Story Bumping based on comments

htt...
Auto Playing Facebook
Video Ads
December 2013

http://tcrn.ch/1d8fRFy
Twitter
Updates in

2013
Twitter Advertising Global
Rollout
January 2013

!

April 2013

U.S. Users as Self Service
http://bit.ly/1d8fUBf

http://b...
Twitter Advertising Global
Rollout
April 2013

http://bit.ly/1d88nSM
Lead Generation Cards on
Twitter Ads
May 2013

http://bit.ly/1d88y0w
Scheduled Tweets Support
for Twitter Ads
October 2013

http://bit.ly/1d88Moq
Images and Videos in
Twitter Stream
October 2013

http://bit.ly/1d88WvZ
Twitter SMB Advertising
opens in UK, Ireland and
Canada
November 2013

http://bit.ly/1d897au
Twitter Goes Public
7th November 2013

http://bit.ly/1d89D8u
Broad Match Keyword
Targeting for Twitter Ads
December 2013

http://bit.ly/1d89emp
Google+
Updates in

2013
Sign-in with Google+
Introduced
February 2013

http://bit.ly/1d8a9TZ
Google Reader Shut Down

…more focus on Google+
March 2013

http://tnw.co/1d8aia3
Google+ Integrated with
Blogger.com comments
April 2013

http://tnw.co/1d8am9R
Google+ Supports Full Size
Photo Uploads from
Desktops
April 2013

http://cnet.co/1d8aypp
Google+ Advanced Photo
Editing
May 2013

http://tnw.co/1d8aCFM
Google+ Desktop 3 Column
Wide Grid Redesign
May 2013

http://tcrn.ch/1d8aENQ
Google Glass integration +1s, comments, mentions
and shares
May 2013

http://bit.ly/1d8aTsh
Google+ Sign-in Integration
with Authorship
September 2013

http://bit.ly/1d8b5Ys
Embedded Google+ Posts
September 2013

http://bit.ly/1d8b5Ys
Auto Awesome Photos and
Movies
October 2013

http://bit.ly/1d8bs5e
540 Million Active Google+
Users Milestone
October 2013

http://tnw.co/1d8bxpG
YouTube commenting
November 2013

http://tnw.co/1d8byd7
Google Reduces 

Authorship Rich Snippets
In Search Results
December 2013

http://selnd.com/1d8chLt
LinkedIn
Updates in

2013
Deep LinkedIn integration
with Slideshare
January 2013

http://bit.ly/1d8dsdQ
LinkedIn Contacts Launched
April 2013

http://linkd.in/1d8dhPS
LinkedIn Tagging and
Mentions Introduced
May 2013

http://bit.ly/1d8ddzD
LinkedIn Company pages
able to publish Targeted
Status Updates
June 2013

http://linkd.in/1d8danm
LinkedIn Sponsored
Updates
July 2013

http://linkd.in/1lHyLSJ
LinkedIn University Pages
Launched
August 2013

http://linkd.in/1lHyHm8
LinkedIn Groups Revamped
August 2013

http://linkd.in/1lHyCir
LinkedIn withdraws
Hashtags
July 2013

http://bit.ly/1d8dQZN
Sponsored Jobs on Home
Page
September 2013

http://bit.ly/1d8epCX
LinkedIn Skills Discontinued
October 2013

http://bit.ly/1d8eFly
‘LinkedIn Intro’ for Mail
October 2013

http://bit.ly/1d8eJlk
Major LinkedIn Mobile 

Revamp
October 2013

http://linkd.in/1d8eSoI
LinkedIn Pulse replaces
LinkedIn Today
November 2013

http://linkd.in/1d8eYwv
LinkedIn Company
Showcase Pages
December 2013

http://linkd.in/1d8f0oh
Pinterest
Updates in

2013
Test Rollout of New
Pinterest Layout
January 2013

http://bit.ly/1e7UikS
Pinterest Web Analytics
March 2013

http://bit.ly/1e7UwZc
Full Rollout of New 

Pinterest Layout
April 2013

http://bit.ly/1e7UG2G
Pin It Button for Browser
Rollout
April 2013

http://bit.ly/1e7UK2x
Video Pins
May 2013

http://bit.ly/1e7V6WM
Send Pins to Friends
May 2013

http://bit.ly/1e7VIfe
Rate this Pins!
October 2013

http://bit.ly/1e7W6Ku
Pinterest Place Pins
November 2013

http://bit.ly/1e7Wets
Instagram
Updates in

2013
Instagram brings its Feed
to the Web
February 2013

http://bit.ly/1e7ZftL
Instagram Photo Maps
Introduced
April 2013

http://bit.ly/1a8HpYQ
Video on Instagram
June 2013

http://bit.ly/1a8HziS
Instagram Web Embeds
Introduced
July 2013

http://bit.ly/1a8HAU3
Instagram Ads Announced
November 2013

http://bit.ly/1a8HCvg
Instagram for Windows
Phone Launched
November 2013

http://bit.ly/1a8HGeu
Instagram Direct
December 2013

http://bit.ly/1e7ZftL
Vine

Updates in

2013
Vine’s debut on iOS
January 2013

http://bit.ly/1a8I5xq
Vine Goes Mainstream –
Released on Android
June 2013

http://bit.ly/1a8IaBi
“Revine” button, and 

“On The Rise” tab
July 2013

http://bit.ly/1a8Igc2
Vine Sessions & Time Travel
October 2013

http://bit.ly/1a8IwaR
YouTube
Updates in

2013
YouTube hits a billion 

unique users a month
milestone
March 2013

http://bit.ly/1a8Jd3Y
YouTube Pro Launched
July 2013

http://tnw.co/1a8JiVk
Video Response Axed
September 2013

http://tnw.co/1a8Jl3B
Most popular video of the
Year
Ylvis – The Fox (What Does the Fox Say?) 

http://bit.ly/1a8Jwfd
YouTube adopts Google+
commenting
November 2013

http://tnw.co/1a8JELD
1st YouTube Music Award
November 2013

http://on.mash.to/1a8JHY7
YouTube Ad Rewind
December 2013

http://bit.ly/1a8JMLj
Slideshare
Updates in

2013
Send Tracker Introduced
February 2013

http://bit.ly/19W9dMD
Slideshare Integrates with
LinkedIn Pulse
May 2013

http://bit.ly/19W9pLS
Richer RSS Feeds
June 2013

http://bit.ly/19W9z5V
Slideshare Launches
Infographic Player
July 2013

http://bit.ly/19W9Ohi
Slideshare Integrates with
Flipboard
July 2013

http://bit.ly/19W9TBH
Slideshare Integrates with
Dropbox
July 2013

http://bit.ly/19Wa53K
Snapchat
Updates in

2013
Snapchat Video for Android
February 2013

http://bit.ly/19Wb3gq
Snapchat Rolls out its
Timeline with Snapchat
Stories
October 2013

http://tcrn.ch/19WblUB
Snapchat Rejects $3b
Acquisition Offer from
Facebook
November 2013

http://on.wsj.com/19WbKX1
Kunle Campbell

An Award Winning
Digital Marketing Strategist and
eCommerce Specialist
!
!

@kunletcampbell
84 Noteworthy SEO and Social Media Updates of 2013
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84 Noteworthy SEO and Social Media Updates of 2013

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2013 was an exciting year for digital marketing – it witnessed the rapid rise of Google+, Facebook matured and cemented its position as the number 1 social media platform, Twitter went public and honed in on advertising, YouTube hit a billion unique users a month milestone, LinkedIn’s deeper integration with Slideshare reinforced its business social media lead. 2014 was arguably the year for mobile social media: Vine, Instagram and SnapChat collectively have a userbase of over 250 million users. For SEO, Google’s Hummingbird and In-depth search updates were arguably the most significant Google Algorithm updates over the last five years. Here is a summary of all major Google SEO and Social Media updates in 2013 from Google, Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, Vine, YouTube, SlideShare, and SnapChat. Have a Happy New Year in 2014!

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Transcript of "84 Noteworthy SEO and Social Media Updates of 2013"

  1. 1. Google SEO Updates in 2013
  2. 2. Panda #24 #25 January & March 2013 http://selnd.com/1d8fhra
  3. 3. Penguin 2.0 May 2013 Penguin 2.1 October 2013 http://bit.ly/1d8fivo
  4. 4. Knowledge Graph ‘In-Depth Articles August 2013 http://tcrn.ch/1d8fr1P
  5. 5. Hummingbird 1.0 August 2013 http://selnd.com/1d8fv1D
  6. 6. All Keywords Encrypted September 2013 http://selnd.com/1d8fydT
  7. 7. Facebook Updates in 2013
  8. 8. Graph Search January 2013 http://bit.ly/1d8fASV
  9. 9. Verified Pages & Profiles May 2013 http://bit.ly/1d8fBGB
  10. 10. Facebook Hashtags June 2013 http://bit.ly/1d8fDyb
  11. 11. Embedded Facebook Posts August 2013 http://bit.ly/1d8fGtL
  12. 12. Facebook Link Post Image Dimension Update September 2013 http://bit.ly/1d8fKtz
  13. 13. Facebook Quality Content Update December 2013 ➡ ➡ ➡ Memes Devalued, Related Articles Story Bumping based on comments http://bit.ly/1d8fOcQ
  14. 14. Auto Playing Facebook Video Ads December 2013 http://tcrn.ch/1d8fRFy
  15. 15. Twitter Updates in 2013
  16. 16. Twitter Advertising Global Rollout January 2013 ! April 2013 U.S. Users as Self Service http://bit.ly/1d8fUBf http://bit.ly/1d8fTgo
  17. 17. Twitter Advertising Global Rollout April 2013 http://bit.ly/1d88nSM
  18. 18. Lead Generation Cards on Twitter Ads May 2013 http://bit.ly/1d88y0w
  19. 19. Scheduled Tweets Support for Twitter Ads October 2013 http://bit.ly/1d88Moq
  20. 20. Images and Videos in Twitter Stream October 2013 http://bit.ly/1d88WvZ
  21. 21. Twitter SMB Advertising opens in UK, Ireland and Canada November 2013 http://bit.ly/1d897au
  22. 22. Twitter Goes Public 7th November 2013 http://bit.ly/1d89D8u
  23. 23. Broad Match Keyword Targeting for Twitter Ads December 2013 http://bit.ly/1d89emp
  24. 24. Google+ Updates in 2013
  25. 25. Sign-in with Google+ Introduced February 2013 http://bit.ly/1d8a9TZ
  26. 26. Google Reader Shut Down
 …more focus on Google+ March 2013 http://tnw.co/1d8aia3
  27. 27. Google+ Integrated with Blogger.com comments April 2013 http://tnw.co/1d8am9R
  28. 28. Google+ Supports Full Size Photo Uploads from Desktops April 2013 http://cnet.co/1d8aypp
  29. 29. Google+ Advanced Photo Editing May 2013 http://tnw.co/1d8aCFM
  30. 30. Google+ Desktop 3 Column Wide Grid Redesign May 2013 http://tcrn.ch/1d8aENQ
  31. 31. Google Glass integration +1s, comments, mentions and shares May 2013 http://bit.ly/1d8aTsh
  32. 32. Google+ Sign-in Integration with Authorship September 2013 http://bit.ly/1d8b5Ys
  33. 33. Embedded Google+ Posts September 2013 http://bit.ly/1d8b5Ys
  34. 34. Auto Awesome Photos and Movies October 2013 http://bit.ly/1d8bs5e
  35. 35. 540 Million Active Google+ Users Milestone October 2013 http://tnw.co/1d8bxpG
  36. 36. YouTube commenting November 2013 http://tnw.co/1d8byd7
  37. 37. Google Reduces 
 Authorship Rich Snippets In Search Results December 2013 http://selnd.com/1d8chLt
  38. 38. LinkedIn Updates in 2013
  39. 39. Deep LinkedIn integration with Slideshare January 2013 http://bit.ly/1d8dsdQ
  40. 40. LinkedIn Contacts Launched April 2013 http://linkd.in/1d8dhPS
  41. 41. LinkedIn Tagging and Mentions Introduced May 2013 http://bit.ly/1d8ddzD
  42. 42. LinkedIn Company pages able to publish Targeted Status Updates June 2013 http://linkd.in/1d8danm
  43. 43. LinkedIn Sponsored Updates July 2013 http://linkd.in/1lHyLSJ
  44. 44. LinkedIn University Pages Launched August 2013 http://linkd.in/1lHyHm8
  45. 45. LinkedIn Groups Revamped August 2013 http://linkd.in/1lHyCir
  46. 46. LinkedIn withdraws Hashtags July 2013 http://bit.ly/1d8dQZN
  47. 47. Sponsored Jobs on Home Page September 2013 http://bit.ly/1d8epCX
  48. 48. LinkedIn Skills Discontinued October 2013 http://bit.ly/1d8eFly
  49. 49. ‘LinkedIn Intro’ for Mail October 2013 http://bit.ly/1d8eJlk
  50. 50. Major LinkedIn Mobile 
 Revamp October 2013 http://linkd.in/1d8eSoI
  51. 51. LinkedIn Pulse replaces LinkedIn Today November 2013 http://linkd.in/1d8eYwv
  52. 52. LinkedIn Company Showcase Pages December 2013 http://linkd.in/1d8f0oh
  53. 53. Pinterest Updates in 2013
  54. 54. Test Rollout of New Pinterest Layout January 2013 http://bit.ly/1e7UikS
  55. 55. Pinterest Web Analytics March 2013 http://bit.ly/1e7UwZc
  56. 56. Full Rollout of New 
 Pinterest Layout April 2013 http://bit.ly/1e7UG2G
  57. 57. Pin It Button for Browser Rollout April 2013 http://bit.ly/1e7UK2x
  58. 58. Video Pins May 2013 http://bit.ly/1e7V6WM
  59. 59. Send Pins to Friends May 2013 http://bit.ly/1e7VIfe
  60. 60. Rate this Pins! October 2013 http://bit.ly/1e7W6Ku
  61. 61. Pinterest Place Pins November 2013 http://bit.ly/1e7Wets
  62. 62. Instagram Updates in 2013
  63. 63. Instagram brings its Feed to the Web February 2013 http://bit.ly/1e7ZftL
  64. 64. Instagram Photo Maps Introduced April 2013 http://bit.ly/1a8HpYQ
  65. 65. Video on Instagram June 2013 http://bit.ly/1a8HziS
  66. 66. Instagram Web Embeds Introduced July 2013 http://bit.ly/1a8HAU3
  67. 67. Instagram Ads Announced November 2013 http://bit.ly/1a8HCvg
  68. 68. Instagram for Windows Phone Launched November 2013 http://bit.ly/1a8HGeu
  69. 69. Instagram Direct December 2013 http://bit.ly/1e7ZftL
  70. 70. Vine Updates in 2013
  71. 71. Vine’s debut on iOS January 2013 http://bit.ly/1a8I5xq
  72. 72. Vine Goes Mainstream – Released on Android June 2013 http://bit.ly/1a8IaBi
  73. 73. “Revine” button, and 
 “On The Rise” tab July 2013 http://bit.ly/1a8Igc2
  74. 74. Vine Sessions & Time Travel October 2013 http://bit.ly/1a8IwaR
  75. 75. YouTube Updates in 2013
  76. 76. YouTube hits a billion 
 unique users a month milestone March 2013 http://bit.ly/1a8Jd3Y
  77. 77. YouTube Pro Launched July 2013 http://tnw.co/1a8JiVk
  78. 78. Video Response Axed September 2013 http://tnw.co/1a8Jl3B
  79. 79. Most popular video of the Year Ylvis – The Fox (What Does the Fox Say?)  http://bit.ly/1a8Jwfd
  80. 80. YouTube adopts Google+ commenting November 2013 http://tnw.co/1a8JELD
  81. 81. 1st YouTube Music Award November 2013 http://on.mash.to/1a8JHY7
  82. 82. YouTube Ad Rewind December 2013 http://bit.ly/1a8JMLj
  83. 83. Slideshare Updates in 2013
  84. 84. Send Tracker Introduced February 2013 http://bit.ly/19W9dMD
  85. 85. Slideshare Integrates with LinkedIn Pulse May 2013 http://bit.ly/19W9pLS
  86. 86. Richer RSS Feeds June 2013 http://bit.ly/19W9z5V
  87. 87. Slideshare Launches Infographic Player July 2013 http://bit.ly/19W9Ohi
  88. 88. Slideshare Integrates with Flipboard July 2013 http://bit.ly/19W9TBH
  89. 89. Slideshare Integrates with Dropbox July 2013 http://bit.ly/19Wa53K
  90. 90. Snapchat Updates in 2013
  91. 91. Snapchat Video for Android February 2013 http://bit.ly/19Wb3gq
  92. 92. Snapchat Rolls out its Timeline with Snapchat Stories October 2013 http://tcrn.ch/19WblUB
  93. 93. Snapchat Rejects $3b Acquisition Offer from Facebook November 2013 http://on.wsj.com/19WbKX1
  94. 94. Kunle Campbell An Award Winning Digital Marketing Strategist and eCommerce Specialist ! ! @kunletcampbell
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