84 Noteworthy SEO and Social Media Updates of 2013
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84 Noteworthy SEO and Social Media Updates of 2013

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2013 was an exciting year for digital marketing – it witnessed the rapid rise of Google+, Facebook matured and cemented its position as the number 1 social media platform, Twitter went public and ...

2013 was an exciting year for digital marketing – it witnessed the rapid rise of Google+, Facebook matured and cemented its position as the number 1 social media platform, Twitter went public and honed in on advertising, YouTube hit a billion unique users a month milestone, LinkedIn’s deeper integration with Slideshare reinforced its business social media lead. 2014 was arguably the year for mobile social media: Vine, Instagram and SnapChat collectively have a userbase of over 250 million users. For SEO, Google’s Hummingbird and In-depth search updates were arguably the most significant Google Algorithm updates over the last five years. Here is a summary of all major Google SEO and Social Media updates in 2013 from Google, Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, Vine, YouTube, SlideShare, and SnapChat. Have a Happy New Year in 2014!

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84 Noteworthy SEO and Social Media Updates of 2013 Presentation Transcript

  • 1. Google SEO Updates in 2013
  • 2. Panda #24 #25 January & March 2013 http://selnd.com/1d8fhra
  • 3. Penguin 2.0 May 2013 Penguin 2.1 October 2013 http://bit.ly/1d8fivo
  • 4. Knowledge Graph ‘In-Depth Articles August 2013 http://tcrn.ch/1d8fr1P
  • 5. Hummingbird 1.0 August 2013 http://selnd.com/1d8fv1D
  • 6. All Keywords Encrypted September 2013 http://selnd.com/1d8fydT
  • 7. Facebook Updates in 2013
  • 8. Graph Search January 2013 http://bit.ly/1d8fASV
  • 9. Verified Pages & Profiles May 2013 http://bit.ly/1d8fBGB
  • 10. Facebook Hashtags June 2013 http://bit.ly/1d8fDyb
  • 11. Embedded Facebook Posts August 2013 http://bit.ly/1d8fGtL
  • 12. Facebook Link Post Image Dimension Update September 2013 http://bit.ly/1d8fKtz
  • 13. Facebook Quality Content Update December 2013 ➡ ➡ ➡ Memes Devalued, Related Articles Story Bumping based on comments http://bit.ly/1d8fOcQ
  • 14. Auto Playing Facebook Video Ads December 2013 http://tcrn.ch/1d8fRFy
  • 15. Twitter Updates in 2013
  • 16. Twitter Advertising Global Rollout January 2013 ! April 2013 U.S. Users as Self Service http://bit.ly/1d8fUBf http://bit.ly/1d8fTgo
  • 17. Twitter Advertising Global Rollout April 2013 http://bit.ly/1d88nSM
  • 18. Lead Generation Cards on Twitter Ads May 2013 http://bit.ly/1d88y0w
  • 19. Scheduled Tweets Support for Twitter Ads October 2013 http://bit.ly/1d88Moq
  • 20. Images and Videos in Twitter Stream October 2013 http://bit.ly/1d88WvZ
  • 21. Twitter SMB Advertising opens in UK, Ireland and Canada November 2013 http://bit.ly/1d897au
  • 22. Twitter Goes Public 7th November 2013 http://bit.ly/1d89D8u
  • 23. Broad Match Keyword Targeting for Twitter Ads December 2013 http://bit.ly/1d89emp
  • 24. Google+ Updates in 2013
  • 25. Sign-in with Google+ Introduced February 2013 http://bit.ly/1d8a9TZ
  • 26. Google Reader Shut Down
 …more focus on Google+ March 2013 http://tnw.co/1d8aia3
  • 27. Google+ Integrated with Blogger.com comments April 2013 http://tnw.co/1d8am9R
  • 28. Google+ Supports Full Size Photo Uploads from Desktops April 2013 http://cnet.co/1d8aypp
  • 29. Google+ Advanced Photo Editing May 2013 http://tnw.co/1d8aCFM
  • 30. Google+ Desktop 3 Column Wide Grid Redesign May 2013 http://tcrn.ch/1d8aENQ
  • 31. Google Glass integration +1s, comments, mentions and shares May 2013 http://bit.ly/1d8aTsh
  • 32. Google+ Sign-in Integration with Authorship September 2013 http://bit.ly/1d8b5Ys
  • 33. Embedded Google+ Posts September 2013 http://bit.ly/1d8b5Ys
  • 34. Auto Awesome Photos and Movies October 2013 http://bit.ly/1d8bs5e
  • 35. 540 Million Active Google+ Users Milestone October 2013 http://tnw.co/1d8bxpG
  • 36. YouTube commenting November 2013 http://tnw.co/1d8byd7
  • 37. Google Reduces 
 Authorship Rich Snippets In Search Results December 2013 http://selnd.com/1d8chLt
  • 38. LinkedIn Updates in 2013
  • 39. Deep LinkedIn integration with Slideshare January 2013 http://bit.ly/1d8dsdQ
  • 40. LinkedIn Contacts Launched April 2013 http://linkd.in/1d8dhPS
  • 41. LinkedIn Tagging and Mentions Introduced May 2013 http://bit.ly/1d8ddzD
  • 42. LinkedIn Company pages able to publish Targeted Status Updates June 2013 http://linkd.in/1d8danm
  • 43. LinkedIn Sponsored Updates July 2013 http://linkd.in/1lHyLSJ
  • 44. LinkedIn University Pages Launched August 2013 http://linkd.in/1lHyHm8
  • 45. LinkedIn Groups Revamped August 2013 http://linkd.in/1lHyCir
  • 46. LinkedIn withdraws Hashtags July 2013 http://bit.ly/1d8dQZN
  • 47. Sponsored Jobs on Home Page September 2013 http://bit.ly/1d8epCX
  • 48. LinkedIn Skills Discontinued October 2013 http://bit.ly/1d8eFly
  • 49. ‘LinkedIn Intro’ for Mail October 2013 http://bit.ly/1d8eJlk
  • 50. Major LinkedIn Mobile 
 Revamp October 2013 http://linkd.in/1d8eSoI
  • 51. LinkedIn Pulse replaces LinkedIn Today November 2013 http://linkd.in/1d8eYwv
  • 52. LinkedIn Company Showcase Pages December 2013 http://linkd.in/1d8f0oh
  • 53. Pinterest Updates in 2013
  • 54. Test Rollout of New Pinterest Layout January 2013 http://bit.ly/1e7UikS
  • 55. Pinterest Web Analytics March 2013 http://bit.ly/1e7UwZc
  • 56. Full Rollout of New 
 Pinterest Layout April 2013 http://bit.ly/1e7UG2G
  • 57. Pin It Button for Browser Rollout April 2013 http://bit.ly/1e7UK2x
  • 58. Video Pins May 2013 http://bit.ly/1e7V6WM
  • 59. Send Pins to Friends May 2013 http://bit.ly/1e7VIfe
  • 60. Rate this Pins! October 2013 http://bit.ly/1e7W6Ku
  • 61. Pinterest Place Pins November 2013 http://bit.ly/1e7Wets
  • 62. Instagram Updates in 2013
  • 63. Instagram brings its Feed to the Web February 2013 http://bit.ly/1e7ZftL
  • 64. Instagram Photo Maps Introduced April 2013 http://bit.ly/1a8HpYQ
  • 65. Video on Instagram June 2013 http://bit.ly/1a8HziS
  • 66. Instagram Web Embeds Introduced July 2013 http://bit.ly/1a8HAU3
  • 67. Instagram Ads Announced November 2013 http://bit.ly/1a8HCvg
  • 68. Instagram for Windows Phone Launched November 2013 http://bit.ly/1a8HGeu
  • 69. Instagram Direct December 2013 http://bit.ly/1e7ZftL
  • 70. Vine Updates in 2013
  • 71. Vine’s debut on iOS January 2013 http://bit.ly/1a8I5xq
  • 72. Vine Goes Mainstream – Released on Android June 2013 http://bit.ly/1a8IaBi
  • 73. “Revine” button, and 
 “On The Rise” tab July 2013 http://bit.ly/1a8Igc2
  • 74. Vine Sessions & Time Travel October 2013 http://bit.ly/1a8IwaR
  • 75. YouTube Updates in 2013
  • 76. YouTube hits a billion 
 unique users a month milestone March 2013 http://bit.ly/1a8Jd3Y
  • 77. YouTube Pro Launched July 2013 http://tnw.co/1a8JiVk
  • 78. Video Response Axed September 2013 http://tnw.co/1a8Jl3B
  • 79. Most popular video of the Year Ylvis – The Fox (What Does the Fox Say?)  http://bit.ly/1a8Jwfd
  • 80. YouTube adopts Google+ commenting November 2013 http://tnw.co/1a8JELD
  • 81. 1st YouTube Music Award November 2013 http://on.mash.to/1a8JHY7
  • 82. YouTube Ad Rewind December 2013 http://bit.ly/1a8JMLj
  • 83. Slideshare Updates in 2013
  • 84. Send Tracker Introduced February 2013 http://bit.ly/19W9dMD
  • 85. Slideshare Integrates with LinkedIn Pulse May 2013 http://bit.ly/19W9pLS
  • 86. Richer RSS Feeds June 2013 http://bit.ly/19W9z5V
  • 87. Slideshare Launches Infographic Player July 2013 http://bit.ly/19W9Ohi
  • 88. Slideshare Integrates with Flipboard July 2013 http://bit.ly/19W9TBH
  • 89. Slideshare Integrates with Dropbox July 2013 http://bit.ly/19Wa53K
  • 90. Snapchat Updates in 2013
  • 91. Snapchat Video for Android February 2013 http://bit.ly/19Wb3gq
  • 92. Snapchat Rolls out its Timeline with Snapchat Stories October 2013 http://tcrn.ch/19WblUB
  • 93. Snapchat Rejects $3b Acquisition Offer from Facebook November 2013 http://on.wsj.com/19WbKX1
  • 94. Kunle Campbell An Award Winning Digital Marketing Strategist and eCommerce Specialist ! ! @kunletcampbell