Anthology Marketing Group                      @AnthologyGroup                         Nathan Kam                         ...
Photo sources:http://www.mansfieldplayforum.co.uk/RC%20Splats/Membership%20Red.pnghttp://cdn-static.zdnet.com/i/story/62/7...
Social Media.                  Everyone is doing it.Photo source: http://s3.favim.com/orig/38/band-black-and-white-crowd-f...
Social media will  make you money.Photo source: http://www.photosof.org/view/money_stacks_of_100_dollars_bills-normal.html
Let’s go viral, son!Photo source: http://www.flickr.com/photos/library_of_virginia/2898494255/sizes/o/in/set-7215760770412...
Wrong!Greatest Frustrations with Social Media*% of Respondents          Frustration      56%          Hard to calculate tr...
An occasional updateon your company page    is not “doing social                media”.    Photo source: http://www.flickr...
Why social media?           Photo source: http://www.flickr.com/photos/library_of_virginia/2898495247/sizes/o/in/set-72157...
Photo source: http://www.biolib.cz/IMG/GAL/39576.jpgThere is no logic in lemming.
Photo source: http://fc09.deviantart.net/fs42/f/2009/093/2/c/splat_texture_2_by_xrubix_stock.jpg                  Nobody l...
Photo sources:http://uploads.neatorama.com/wp-content/uploads/2011/01/0bullet.jpghttp://www.mansfieldplayforum.co.uk/RC%20...
Social media is just one weapon in yourmarketing arsenal                    Photo source: http://www.flickr.com/photos/lib...
If you don’t know where you’re going…               Photo source: http://www.flickr.com/photos/library_of_virginia/2899333...
Social             Media             Guru                                           Networking                            ...
Photo source: http://www.flickr.com/photos/library_of_virginia/2899341868/sizes/o/in/set-72157607704129043/…your social me...
MIT Sloan Research Report 2012Finding from the 2012 Social Business Global Executive Study and Research Project
Photo sources:http://www.flickr.com/photos/library_of_virginia/2899349296/sizes/o/in/set-72157607704129043/http://www.mans...
Photo source: http://www.flickr.com/photos/library_of_virginia/3595198059/in/set-  Social           72157607704129043/  Me...
Do you have the team?      Photo source: http://www.flickr.com/photos/library_of_virginia/2898490491/sizes/o/in/set-721576...
Social Media Kickstart FlowProcess Review   Communication Plan       Training Plan           Execution Plan               ...
Are they properly trained?           Photo source: http://www.flickr.com/photos/library_of_virginia/2898491811/sizes/o/in/...
Do you have the tools?       Photo source: http://www.flickr.com/photos/library_of_virginia/2899349296/sizes/o/in/set-7215...
Disclaimer: Your situation is unique.  Evaluate before buyingor making any investment          for social media.
Photo sources:http://www.123rf.com/photo_394565_tape-measure-used-for-making-clothing-alterations-and-to-measure-body-part...
Photo source: http://www.flickr.com/photos/library_of_virginia/2899349296/sizes/o/in/set-72157607704129043/
Photo source: http://www.flickr.com/photos/jcc55883/4957160812/sizes/l/
#UHFB                    51 tweets                          10/08-10/16                                                   ...
Photo sources:http://www.flickr.com/photos/library_of_virginia/2899349296/sizes/o/in/set-72157607704129043/http://www.mans...
Photo source: http://www.flickr.com/photos/library_of_virginia/2899349296/sizes/o/in/set-72157607704129043/
Quantitative vs Qualitative
Building for the Long TermThenNow                                    Scale
Let’srecap:
The Hard Truth About Social Media
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The Hard Truth About Social Media

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  • http://www.mansfieldplayforum.co.uk/RC%20Splats/Membership%20Red.pnghttp://cdn-static.zdnet.com/i/story/62/77/010845/face_book.jpg
  • http://s3.favim.com/orig/38/band-black-and-white-crowd-festival-love-Favim.com-311097.jpg
  • http://www.photosof.org/view/money_stacks_of_100_dollars_bills-normal.html
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  • http://uploads.neatorama.com/wp-content/uploads/2011/01/0bullet.jpghttp://www.mansfieldplayforum.co.uk/RC%20Splats/Membership%20Red.png
  • http://www.flickr.com/photos/library_of_virginia/2899333900/in/set-72157607704129043
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  • http://www.flickr.com/photos/library_of_virginia/2899349296/sizes/o/in/set-72157607704129043/Submission forms via mail VS calls vspageviews
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  • The Hard Truth About Social Media

    1. 1. Anthology Marketing Group @AnthologyGroup Nathan Kam @nathankam VP Travel & Tourism Damian Davila Monchalee Steiger @idaconcpts @monchaleeAccount Manager Digital Marketer
    2. 2. Photo sources:http://www.mansfieldplayforum.co.uk/RC%20Splats/Membership%20Red.pnghttp://cdn-static.zdnet.com/i/story/62/77/010845/face_book.jpg
    3. 3. Social Media. Everyone is doing it.Photo source: http://s3.favim.com/orig/38/band-black-and-white-crowd-festival-love-Favim.com-311097.jpg
    4. 4. Social media will make you money.Photo source: http://www.photosof.org/view/money_stacks_of_100_dollars_bills-normal.html
    5. 5. Let’s go viral, son!Photo source: http://www.flickr.com/photos/library_of_virginia/2898494255/sizes/o/in/set-72157607704129043/
    6. 6. Wrong!Greatest Frustrations with Social Media*% of Respondents Frustration 56% Hard to calculate true ROI 55% Hard to link social engagement to sales *Source: ChiefMarketer, October 2012
    7. 7. An occasional updateon your company page is not “doing social media”. Photo source: http://www.flickr.com/photos/library_of_virginia/2898499661/sizes/o/in/set-72157607704129043/
    8. 8. Why social media? Photo source: http://www.flickr.com/photos/library_of_virginia/2898495247/sizes/o/in/set-72157607704129043/
    9. 9. Photo source: http://www.biolib.cz/IMG/GAL/39576.jpgThere is no logic in lemming.
    10. 10. Photo source: http://fc09.deviantart.net/fs42/f/2009/093/2/c/splat_texture_2_by_xrubix_stock.jpg Nobody likes aa social media splat!a
    11. 11. Photo sources:http://uploads.neatorama.com/wp-content/uploads/2011/01/0bullet.jpghttp://www.mansfieldplayforum.co.uk/RC%20Splats/Membership%20Red.png
    12. 12. Social media is just one weapon in yourmarketing arsenal Photo source: http://www.flickr.com/photos/library_of_virginia/2899333900/in/set-72157607704129043
    13. 13. If you don’t know where you’re going… Photo source: http://www.flickr.com/photos/library_of_virginia/2899333900/in/set-72157607704129043
    14. 14. Social Media Guru Networking Ninjas …or you got one Internof these driving… Photo source: http://www.flickr.com/photos/library_of_virginia/2898496299/sizes/o/in/set-72157607704129043/
    15. 15. Photo source: http://www.flickr.com/photos/library_of_virginia/2899341868/sizes/o/in/set-72157607704129043/…your social media will crash.
    16. 16. MIT Sloan Research Report 2012Finding from the 2012 Social Business Global Executive Study and Research Project
    17. 17. Photo sources:http://www.flickr.com/photos/library_of_virginia/2899349296/sizes/o/in/set-72157607704129043/http://www.mansfieldplayforum.co.uk/RC%20Splats/Membership%20Red.png
    18. 18. Photo source: http://www.flickr.com/photos/library_of_virginia/3595198059/in/set- Social 72157607704129043/ Media SteveDoes your consultant know your business, industry and market?
    19. 19. Do you have the team? Photo source: http://www.flickr.com/photos/library_of_virginia/2898490491/sizes/o/in/set-72157607704129043/
    20. 20. Social Media Kickstart FlowProcess Review Communication Plan Training Plan Execution Plan Key Performance Indicators
    21. 21. Are they properly trained? Photo source: http://www.flickr.com/photos/library_of_virginia/2898491811/sizes/o/in/photostream/
    22. 22. Do you have the tools? Photo source: http://www.flickr.com/photos/library_of_virginia/2899349296/sizes/o/in/set-72157607704129043/
    23. 23. Disclaimer: Your situation is unique. Evaluate before buyingor making any investment for social media.
    24. 24. Photo sources:http://www.123rf.com/photo_394565_tape-measure-used-for-making-clothing-alterations-and-to-measure-body-parts.htmlhttp://www.mansfieldplayforum.co.uk/RC%20Splats/Membership%20Red.png
    25. 25. Photo source: http://www.flickr.com/photos/library_of_virginia/2899349296/sizes/o/in/set-72157607704129043/
    26. 26. Photo source: http://www.flickr.com/photos/jcc55883/4957160812/sizes/l/
    27. 27. #UHFB 51 tweets 10/08-10/16 #HawaiiFB 21 tweets 10/08-10/16Photo source: http://www.flickr.com/photos/library_of_virginia/2899349296/sizes/o/in/set-72157607704129043/
    28. 28. Photo sources:http://www.flickr.com/photos/library_of_virginia/2899349296/sizes/o/in/set-72157607704129043/http://www.mansfieldplayforum.co.uk/RC%20Splats/Membership%20Red.png
    29. 29. Photo source: http://www.flickr.com/photos/library_of_virginia/2899349296/sizes/o/in/set-72157607704129043/
    30. 30. Quantitative vs Qualitative
    31. 31. Building for the Long TermThenNow Scale
    32. 32. Let’srecap:

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