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Mobile 2011 and Beyond
 

Mobile 2011 and Beyond

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Learn about the latest trends on mobile marketing and technologies.

Learn about the latest trends on mobile marketing and technologies.

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  • Before we talk about mobile, let’s look at the larger digital device ecosystem. All devices are potential customer touch point. In planning a mobile strategy it is important to keep in mind how each of these devices play a role in customer communications and engagement. STATIONARY DEVICES In-Home Desktop computers Web-enabled devices (e.g. Playstations, GoogleTV, etc.) Out-of-Home Kiosks Digital signage MOBILE (Connected devices) Smartphones Tablets eReaders - Kindle Fire (to be shipped Nov 15)
  • As far as the US population as a whole, here are some predictions of ownership for smartphones versus tablets. Again, data to consider in your mobile marketing efforts.
  • In the US, 62% of mobile phones are feature phones while 38% are smartphones. However, Nielsen has predicated that by the end of 2011, Smartphones will surpass feature phones. This is important to consider in your mobile strategy in determining if your target audience is capable of view the mobile web or downloading a mobile application.
  • BRYAN - Redo graphics so it is more of “ecosystem” maybe with mobile devices between in-home & out-of-home
  • If you are a business considering using a location based application, my advise would be: 1. Sign up for the application and use it as a customer. 2. Learn the protocol of the application. 3. Connect with new people and make 'friends' 4. Register and launch your business. 5. Create an offer, and publicize it.
  • If you are a business considering using a location based application, my advise would be: 1. Sign up for the application and use it as a customer. 2. Learn the protocol of the application. 3. Connect with new people and make 'friends' 4. Register and launch your business. 5. Create an offer, and publicize it.
  • Wikitude - develop a “world” Layar - develop a Layar that can be viewed in their browser Junaio - develop a channel that can be viewed in their app Valpak Mobile AR Coupons
  • Wikitude - develop a “world” Layar - develop a Layar that can be viewed in their browser Junaio - develop a channel that can be viewed in their app Valpak Mobile AR Coupons
  • Apple store SquareUp AisleBuyer
  • NFC = Near Field Communications RFID = Radio-Frequency IDentification Google Wallet: MC PayPass - Available at 144,000 merchants in the nation Isis: venture of At&T, T-Mobile USA and Verizon Wireless
  • BRYAN - Redo graphics so it is more of “ecosystem” maybe with mobile devices between in-home & out-of-home

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