Open Holland2007

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Presentation to Open Holland in the Netherlands in 2007

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Open Holland2007

  1. 1. 11th of june 2007 - Florence Devouard
  2. 2. Wikipedia, a sustainable open and free project ? Amsterdam 11 june 2007 Florence Nibart Devouard anthere@wikimedia.org 11th of june 2007 - Florence Devouard
  3. 3. Articles a year ago… 11th of june 2007 - Florence Devouard
  4. 4. Over 7 000 000 articles 11th of june 2007 - Florence Devouard
  5. 5. «I have the one page in our language right here…» 11th of june 2007 - Florence Devouard
  6. 6. African Languages slowly grow as a Wikipedia presence Language Native speakers Articles (2006) (early 2007) Afrikaans 6,4 M 6300 Amharic 17,5 M 350 Swahili 5,1 M 3100 Lingala 300 000 500 Malagasy 10,5 M 200 Wolof 3,5 M 200 Yoruba 20 M 750 Goal: at least 100 000 articles for any language with at least 1 M native speakers 11th of june 2007 - Florence Devouard
  7. 7. One of the 10th most visited websites in the world (according to Alexa.com) But traffic growth is now slowing down 11th of june 2007 - Florence Devouard
  8. 8. 154 Millions unique visitors worldwide (sept 06) (According to comScore World Metrix) 11th of june 2007 - Florence Devouard
  9. 9. But… who pays for this ? 11th of june 2007 - Florence Devouard
  10. 10. The legal entity behind Wikipedia: Wikimedia Foundation 11th of june 2007 - Florence Devouard
  11. 11. Half of the revenu goes in hardware investment 11th of june 2007 - Florence Devouard
  12. 12. So, what is the business model ? • Stable and scalable revenue streams • Consistent with the non profit charity status – (any substantial material transaction should be sufficiently related to the pursuit of the charitable mission) • Within with « the open and free content movement » principles – (eg, avoidance of proprietary software) • Consistent with Wikimedia community wishes – (eg, no advertisement) Non rival, non excludable goods are public goods 11th of june 2007 - Florence Devouard
  13. 13. Which options are excluded or have been left aside? • The « pay to get an edit » strategy (PR agencies paying to publish their approved biographies) • Link affiliation strategy • The subscription strategy (fee to access content) • The dual licensing strategy (partial proprietary licensing of content) • The monetization of consumer data or consumption patterns • The consulting strategy • The merchant strategy • The advertisement strategy 11th of june 2007 - Florence Devouard
  14. 14. Merchant model Publishing of DVD, Paper versions (Wikireaders,Wikipress, Wikijunior) Problem: legal responsability 11th of june 2007 - Florence Devouard
  15. 15. The advertisement strategy • Banner ads for sponsors • Google ads • Traditional on internet • It would largely solve our financial needs (large traffic) • But is controversial (not neutral, ethics) • Would probably kill donations stream • Tax issues ====> Wikipedia is free of advertisement 11th of june 2007 - Florence Devouard
  16. 16. Current strategy • The gift economy • The accessorizing strategy • The service strategy • The patronage strategy • The brand licensing strategy 11th of june 2007 - Florence Devouard
  17. 17. The gift economy Most of our revenue comes from the « gift » economy Donations are mostly from readers who love Wikipedia 11th of june 2007 - Florence Devouard
  18. 18. Most of the donations are below 50 dollars First matching donations 11th of june 2007 - Florence Devouard
  19. 19. 70% of our donations are in US dollars… 11th of june 2007 - Florence Devouard
  20. 20. Accessorizing strategy Selling accessories (T-shirts, coffee mugs,…) http://www.cafepress.com/wikipedia Not much motivation (tee-shirts too heavy to carry ?) 11th of june 2007 - Florence Devouard
  21. 21. Service strategy Revenu model based on a service revenue stream rather than a licence revenue stream. • Example of service: the datafeed (live access to updated content rather than use of the free monthly dump) In using the free content as part of a global product, a distributor limits his costs as well as increase the global value of his product He needs updated content, free of installation hassle • Example of a future service: the print-on-demand Services are limited as of today, but expansion to expect 11th of june 2007 - Florence Devouard
  22. 22. Patronage strategy A company/organisation may financially support us • To push certain languages (e.g. a regional languages) • To support certain projects (e.g. Wikijunior) • To support collection of content (eg, digitization) • To support changes of copyright or ip laws • to weaken a competitor, through plummeting of the competitors’s market (uh, bad idea) • To sponsor our annual conference, Wikimania It may or may not be acceptable for the community String-attached deals 11th of june 2007 - Florence Devouard
  23. 23. Brand Licensing strategy Charging other companies for the right to use its brand names and trademarks in creating derivative products (DVD, Games…). • Free use for promotion of projects • Free use of media • Free use for non profit organisations • Royalties for commercial uses Limited as of today, but expansion to expect Issues: - Many unauthorized uses - Tms registration is expensive German DVD since nov 2004 11th of june 2007 - Florence Devouard
  24. 24. Thank you… 11th of june 2007 - Florence Devouard

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