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I was in charge of all of the art work and layout of all of the PowerPoint slides as well as presenting the second part of the history, and the conclusion.

I was in charge of all of the art work and layout of all of the PowerPoint slides as well as presenting the second part of the history, and the conclusion.

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Marvel Marvel Presentation Transcript

  • Michael Olson
    Anthony Fenech
    John Cyr
    Joel Booker
    Rich Dimaano
    By:
  • History
    First issue was published in 1939
    Sub-Mariner and Human Torch were the first protagonists.
    Marvel steered away from “Flawless Heroes” and created more humanistic, flawed, ‘real’ superheroes.
  • History (Continued)
    1960s: X-men, The Incredible Hulk, Spiderman, and The Fantastic Four were created.
    X-men becomes Marvel’s most successful proprietorship.
    1980s: Star Comics originated. Geared towards children, it includes humor, talking animals, and child protagonists.
  • History (Continued)
    In 1986 New World Pictures acquired Marvel for $46 million.
    After a series of losses, New World Pictures sold Marvel to Andrews Group Incorporated in 1988 for $82.5 million.
    The 1990s led to Marvel purchasing an array of companies such as Fleer Corporation and Toy Biz Incorporated. However, these purchases led to a wealth of debt and led to Marvel filing for bankruptcy protection
  • Bankruptcy
    Failed attempt at vertical integration
    Short sighted goals
    Shedding of companies
    Formation of Marvel Studios
  • Disney Acquisition
    In August of 2009, Disney agreed in principle to acquire Marvel Entertainment, its intellectual properties, and its subsidiaries for $4 billion.
  • Disney Acquisition (Continued)
    Disney and Marvel have often been compared
    "It is a mini-Disney in terms of intellectual property…Disney's got much more highly recognized characters and softer characters, whereas our characters are termed action heroes. But at Marvel we are now in the business of the creation and marketing of characters.” Ronald Perelman, Andrews Group Incorporated
    “Disney is the perfect home for Marvel's fantastic library of characters given its proven ability to expand content creation and licensing businesses...This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney's tremendous global organization and infrastructure around the world.Ike Perlmutter, Chief Executive of Marvel Entertainment
  • Organizational Culture
    Corporate Governance Guidelines
    Corporate Code of Business Conduct and Ethics
    Code of Ethics for CEO and Senior Financial Officers
  • Organizational Culture
    Honesty and integrity are key organizational values
    Importance of maintaining company reputation
    Fairness and awareness even with competitors
  • Organizational Culture
    5,000 character library means 5,000 assets
    Will be even larger with the Disney merger
    Many shared values
    Parents and children both grew up with same characters
    Constant renewing process
  • Marvel Structure Overview
    Multidivisional
    3 Segments
    Licensing, publishing, film
    Highly integrated and vertically differentiated
    Toy segment
    Sales and royalties licensing
    2006 large expansion
    Created film division
  • Executive Level Structure
  • Organic or Mechanistic?
    Highly Integrated
    Department Cooperation
    Innovative and Strong Mutual Adjustment
    Solid characters and Themes
    Stay “cutting edge”
    High Creativity and flexibility
    Need to create box office hits
    Comic book favorites
  • Company Environment
    - Marvel’s business consists of creating and marketing characters.
    • Their characters are used in feature films, consumer products, video games, toys and animated television.
    • During Recession, sales have actually increased 30%.
  • Advertising Potential
    • A lot of Marvel’s profits come from advertisement sales.
    • Marvel is the 1st choice foradvertisers vying for the kid, teen and young adult male audience
    • They currently own more than a 50% market share in the world market for comics, magazine publishing and graphic novels.
  • Marvel and Hollywood
    • Broke into the profitable movie business.
    • Spider-man trilogy ($3 Billion)
    • Three X-Men films ($1.2 Billion)
    • Hulk ($245 million)
  • International Forces
    • Have created Indian-Spiderman, plan on creating other culturally defined characters.
    • Marvel theme park scheduled to open in Dubai, 2011.
  • International Forces cont.
    • Committed to improving world wide health and hunger issues.
    • Introducing Marvel Healthy Foods Project, targeted at poor nations.
    • Using popular characters to promote healthy eating habits in young fans
    • Joint project with U.N. to provide free educational comics to millions of children