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Boston Beer
 

Boston Beer

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This is a PowerPoint we did in English 100WB, on Boston Beer, the company that makes Samuel Adams, I was in charge of the PowerPoint as well as discussing slides 3-5.

This is a PowerPoint we did in English 100WB, on Boston Beer, the company that makes Samuel Adams, I was in charge of the PowerPoint as well as discussing slides 3-5.

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    Boston Beer Boston Beer Presentation Transcript

    • Boston Beer Company
      Anthony Fenech
      Hai Tran
      Sara Tumen
    • History and Culture
      Founded in 1984 by Jim Koch, who sold the beer out of the back of his truck
      Each Employee is shown how they make a direct impact on the beer process
      They hold their beer to a higher standard which is at the other extreme of beers
    • Manufacturing and Supply Line
      Each brewery is independently owned
      Each brewery is first checked for the ability to maintain
      1) Utilize traditional brewing methods
      2) Quality standards are maintained
    • Competition
      Major Competition facing Samuel Adams
      Budweiser
      Miller Brewing Company
      Heineken
    • Marketing of THE Boston Beer Company
      “Marketing is all about creating, a value that does not exist: a way of differentiating a basically undifferentiated product and charging the consumer more for it.”
      James Koch founder of Boston Beer Company
    • Marketing of THE Boston Beer Company
      For three years in the row, Samuel Adams has been picked as the best beer in America
      Boston Beer is well known all around United States
    • Marketing of THE Boston Beer Company
      The objective is to stay small.
      Companies synergy is focused on the quality of it rather then getting bigger.
    • Financial Analysis
      “To Raise the Bar”
    • Finance
      IPO in 1995
      Stock Ticker
      • SAM (Samuel Adams)
      Last trade as of 10/20/08 is $41.30 per share
    • Stock Quote
    • 2007 Fiscal Year
      Boston Beer Co.
      • Sales $341.6M
      One year growth 19.7%
      Net Income $22.5M
      Income growth 23.6%
    • Annual Income Statement
    • Competitors & Investors
    • Financial Analysis Conclusion
      Boston Beer Co. is emerging to be one America’s best choice of beer
      Nationwide people are choosing Samuel Adams as their choice of brew.